Assistant Manager, Sales Enablement

优缺点分析

角色解读

• Within Grab, you could progress to a Sales Enablement Manager or Lead role, overseeing larger regions or more complex product lines.
• The skills gained in strategy, cross-functional leadership, and data-driven enablement are highly transferable to senior roles in commercial operations, product marketing, or general management within the tech or e-commerce sectors.
• You will develop and execute enablement strategies and training programs to improve the sales proficiency and efficiency of the GrabFood and GrabMart sales teams across six markets.
• You will act as the subject matter expert for these business lines, liaising with commercial leads to prepare Go-To-Market materials and support product launches.
• You will use data to analyze learning needs, measure the impact of enablement initiatives, and work cross-functionally to deliver solutions that empower the sales force.
• Strong experience in sales enablement, digital marketing/sales, or product management, with the ability to understand the advertising ecosystem and product-market fit.
• Excellent project management and operational skills, with a data-driven mindset for decision-making and impact measurement.
• Proven ability to collaborate effectively with various stakeholders, including business leaders, sales teams, and cross-functional partners like Product and Support.

申请策略

• Research Grab's 'OneGrab' culture and mission. In your application and interviews, demonstrate how your values and work style align with driving collaboration and economic empowerment.
• Familiarize yourself with GrabFood and GrabMart as products. Think about potential challenges their sales teams might face and how enablement could help.
• Quantify your impact in previous sales enablement, product launch, or training roles. Use metrics like % increase in sales proficiency, training completion rates, or contribution to revenue growth.
• Highlight specific experiences where you worked cross-functionally (e.g., with Product, Sales, Marketing) to develop and deliver successful programs or GTM materials.
• Detail your project management skills and experience using data (e.g., in Excel/Sheets) to analyze needs, make decisions, and report on outcomes.
• Brush up on your knowledge of the Southeast Asian food delivery and quick-commerce landscape, including Grab's main competitors and market trends.
• Prepare concrete examples of how you have used PowerPoint/Slides to create compelling strategic presentations or training decks for commercial audiences.
• Practice articulating how you translate business goals into actionable enablement plans and measure their success.

面试指南

• Use the STAR method (Situation, Task, Action, Result) to structure your answers, especially for behavioral questions. Always conclude with the measurable impact or lesson learned.
• Frame your answers to show strategic thinking followed by executional capability. Demonstrate you can see the big picture (the 'why') and also drill down into the practical steps (the 'how').
• Emphasize collaboration and data. Show that you see yourself as a partner to the sales team and that your decisions are informed by insights, not just intuition.
• Walk me through a time you developed and executed a sales enablement strategy for a new product or market. What was your approach, and what was the outcome?
• How do you measure the effectiveness and ROI of sales enablement programs? What metrics do you prioritize?
• Describe a situation where you had to manage conflicting priorities or opinions from different stakeholders (e.g., Product vs. Sales) during a project launch. How did you handle it?
• How would you conduct a learning needs analysis for the GrabFood sales team in a new market?
• Based on your understanding, what do you think are the biggest challenges facing sales teams in the quick-commerce/food delivery space, and how can enablement address them?