Mgr, Business Communication - OBU

该职位负责阿斯利康OBU业务单元的品牌传播与公关工作，涵盖策略制定、活动执行、媒体关系及危机管理

Brand communication strategy development: Support AD to develop communication strategy for GUGY and GI businesses to align with OBU business objectives; Design and initiate PR and communication programs based on the strategy. PR and communications programs planning & implementation: Excellently implement and execute disease awareness and education campaigns/programs to raise public’s awareness of related cancer diseases; Provide PR support to GUGY and GI new products/indications successful approval and launch; Develop and execute media and PR plans to establish and enhance AZ branding in GUGY and GI cancers; PR agencies management and outcome control. Internal communication: PR consultant role for GUGY and GI BUs internal communication to provide professional PR insights and inputs; Dig out and communicate BU best practices / milestones / events internally. Media relations: Maintain good relationships with industrial / healthcare / public media and PAGs; Discover and develop new and more social media resources, platforms and media cooperation programs. Crisis / issue management: Develop communication plans / statements / FAQ / and other documents; Provide internal communication support within BU and colleagues based on BU needs; Media monitoring; Actively or reactively deal with media inquiries.