利洁时
Senior Marketing Executive
Senior Marketing Executive
发布于 大约 13 小时前普通员工/个人贡献者
Hong Kong
中级经验
全职员工
仅现场办公
本科
FMCG
OTC
Cross-Functional Collaboration
Market Research
Consumer Insights
Analytical Skills
Marketing
AI 估算 · 35k–55k
跨国快消巨头香港高级营销岗位，公司品牌力强，薪资具有市场竞争力。
职位详情
关于这个职位
As a Senior Marketing Executive at Reckitt Hong Kong, you will support the development and execution of brand strategies for OTC and hygiene brands. This role involves collaborating with cross-functional teams, monitoring market trends, and managing brand initiatives such as NPD, pricing, and promotional activities. You will work closely with sales, trade marketing, and external agencies to drive brand growth and achieve KPIs.
最低要求
Bachelor’s degree in Marketing, Business Administration, Communications, or related discipline.
At least 2-3 years of experience in Marketing, Brand Management, or Trade Marketing, preferably within OTC or FMCG categories in Hong Kong.
Experience in supporting brand planning, renovation projects, campaign execution, and performance tracking in a fast-paced market.
Experience working with agencies (creative, media, digital, research).
Able to compile and interpret sales data, consumer insights, and market research findings.
Strong organizational skills with the ability to coordinate multiple tasks, timelines, and stakeholders.
Good analytical skills with the ability to interpret data and translate insights into simple recommendations.
Detail-oriented, reliable, and able to follow through diligently on assigned tasks.
Fluent in written and spoken English
工作职责
Support the development and execution of brand marketing plans, including NPD/EPD processes, claim upgrades, pricing inputs, communication materials, media coordination, and promotional activities.
Act as day-to-day owner for assigned brand initiatives, ensuring strong execution and in-year follow-through.
Work cross‑functionally to identify category needs and opportunities, supporting pricing, distribution, and consumer promotion strategies.
Work closely with Sales and Trade Marketing to support channel-specific activation, promotional mechanics, and POSM execution.
Coordinate artwork, labelling and pack change projects, managing internal approvals and timelines for timely, compliant execution.
Support claims development and optimization by reviewing substantiation documents, scientific papers, and local competitors’ claims to strengthen brand equity while ensuring compliance.
Track and evaluate marketing initiatives against defined KPIs to support improvements in effectiveness and overall business impact.
Monitor brand performance indicators such as sales and market share, supporting initiatives that drive sustained brand growth.
Support market research activities by compiling data, analyzing findings, and uncovering consumer and customer insights.
Coordinate with external agencies and partners on media execution, creative development, invoicing, PO creation and material delivery.
Assist with documentation and filing, such as maintaining brand guidelines, campaign materials, contracts, and vendor records for audit readiness.
AI 洞察
优缺点分析
优点
- Work with world-renowned brands in hygiene, health, and nutrition sectors with strong market presence.
- Access to Reckitt's Marketing Academy and global career development resources.
- Exposure to end-to-end brand management, from strategy to execution, with cross-functional collaboration.
- Competitive compensation and benefits package including share plans and short-term incentives.
- Fast-paced environment requiring ability to handle multiple projects and tight deadlines.
- Need to stay ahead of market trends and consumer preferences in a competitive OTC/FMCG landscape.
- Balancing local market needs with global brand guidelines may require strong negotiation skills.
- This role is ideal for marketing professionals with 2-3 years of experience who are passionate about brand building, enjoy working in a dynamic multinational environment, and have a knack for data-driven decision making.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Brand Manager or Senior Brand Manager, leading larger brand portfolios and strategy.
- Opportunity to move into regional or global marketing roles within Reckitt's extensive network.
- Develop expertise in digital marketing, consumer analytics, or innovation through cross-functional projects.
- Develop and execute brand marketing plans for OTC and hygiene products in Hong Kong, including new product development, claim management, and promotional activities.
- Collaborate with sales, trade marketing, and external agencies to ensure channel-specific activation and effective communication materials.
- Monitor market trends, competitive activities, and consumer behavior to identify growth opportunities and support brand decisions.
- Track brand performance against KPIs and support market research to guide strategy.
- Solid understanding of brand management and marketing fundamentals, with experience in OTC or FMCG preferred.
- Strong analytical skills to interpret sales data, consumer insights, and market research for actionable recommendations.
- Excellent organizational and project management abilities to coordinate multiple stakeholders and timelines.
- Fluent in written and spoken English
- Cantonese or Mandarin is a plus.
申请策略
- Research Reckitt's purpose and sustainability commitments to demonstrate alignment in your cover letter.
- Prepare a portfolio of your past campaign work with clear results and learnings.
- Highlight specific examples of brand campaigns you managed, including NPD launches or promotional activities.
- Quantify achievements such as market share growth, sales uplift, or brand awareness improvements.
- Emphasize experience with OTC, FMCG, or related categories in Hong Kong or similar markets.
- Showcase cross-functional collaboration with sales, trade marketing, and external agencies.
- Brush up on data analysis tools (e.g., Excel, Tableau) and market research techniques.
- Familiarize yourself with Reckitt's brand portfolio and recent marketing initiatives.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure examples of past achievements.
- For data-related questions, explain your analytical process: define the problem, gather data, derive insights, and apply to strategy.
- Show your understanding of the brand's mission and how your work can contribute to a cleaner, healthier world.
- Can you describe a successful brand campaign you managed and what made it effective?
- How do you interpret sales data and consumer insights to inform marketing decisions?
- Describe a time you had to coordinate multiple stakeholders to meet a tight deadline.
- How would you approach launching a new product in a competitive OTC category?
- Why are you interested in Reckitt and this Senior Marketing Executive role?
匹配度报告
75
综合匹配度
Purpose-driven senior marketing role at a global FMCG giant with strong developmental support, moderate compensation transparency, and standard office-based lifestyle.
适合人群
This role is best suited for a marketing professional who values purpose-driven work and career development, and is comfortable with a standard office schedule.
最强匹配
使命价值匹配
最弱匹配
工作生活匹配
薪资福利80
成长发展75
工作生活60
使命价值85
薪资福利匹配
80较高
The role offers a competitive salary for the senior level, with global company benefits like share plans and short-term incentives, though specifics are not detailed in the JD.
薪资信号未披露（AI估算：35K-55K/月）
福利待遇parental benefits、Employee Assistance Program、life insurance、share plans、short-term incentives
成长发展匹配
75中等
Strong growth opportunities through Reckitt's Marketing Academy and global brand exposure, but the role is execution-focused with no explicit promotion path mentioned.
技术前沿非技术岗（不适用）
成长机会Marketing Academy、opportunities to grow and upskill
业务类型ambiguous
工作生活匹配
60中等
Standard office-based role with no mention of flexible working; location is Hong Kong, which may involve commuting. Benefits like EAP indicate some well-being support.
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值匹配
85较高
Reckitt's mission to protect, heal, and nurture aligns with strong social impact in hygiene and health. The role directly contributes to brand purpose and societal well-being.
行业发展稳定成熟行业
社会影响正向社会影响力较高
使命信号protect, heal and nurture、cleaner, healthier world、positive impact on society
创新程度稳健跟随主流
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