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汉高
Sr. Marketing Manager - Websites and Lead Generation - Americas
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Sr. Marketing Manager - Websites and Lead Generation - Americas

发布于 大约 3 小时前

中层管理(经理/总监)

United States, Westlake, OH, OH
高级经验
全职员工
混合式弹性办公
本科
市场营销与传播
Cro
Geo
Lead Generation
Seo
Website Strategy

AI 估算 · 66k–78k

Senior role in US with clear salary range $110k-$130k annually, converted to monthly RMB.

职位详情

关于这个职位

This Senior Marketing Manager role at Henkel drives website performance and digital lead generation across the Americas. You will lead website strategy, SEO/GEO, CRO, and analytics, bridging regional and global teams. Ideal for experienced marketers passionate about digital growth and platform optimization.

最低要求

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.

+ years of experience in digital marketing, website management, lead generation, or marketing technology roles.
Experience working across multiple countries, regions, or global organizations.
Strong understanding of: o Website strategy and management o SEO, GEO, and CRO o Digital analytics and reporting o Lead generation and demand creation programs o Marketing technology ecosystems
Experience with Adobe Analytics and/or Google Analytics 4.
Knowledge of conversion tracking, tagging, attribution, and campaign measurement.
Strong project management and stakeholder management skills.
Excellent written and verbal communication skills.

工作职责

Act as the primary regional contact for global digital, web, and marketing technology teams as it relates to owned websites.

Lead regional adoption and implementation of new digital platforms, tools, and processes.
Develop and execute website strategies that support business growth, customer engagement, and lead generation objectives.
Partner with brand and content teams to improve website experiences through: Content strategy, User experience (UX) optimization, Customer journey mapping, Conversion rate optimization (CRO)
Ensure websites are optimized for search visibility through SEO and emerging Generative Engine Optimization (GEO) best practices.
Lead development and optimization of lead generation programs across multiple brands and countries.
Coordinate efforts between local marketing teams and technical experts to deliver effective demand generation initiatives.
Monitor lead acquisition, conversion performance, and marketing funnel effectiveness.
Ensure proper integration between website, paid media, and organic marketing efforts.
Conversion tracking and tagging
UTM governance and management
Campaign attribution frameworks
Lead source tracking
Partner with media teams to optimize customer acquisition and conversion performance.
Maintain data integrity across digital marketing channels and reporting systems.
Serve as regional owner and administrator for web analytics and digital measurement platforms, including: Adobe Analytics, Google Analytics 4 (GA4)
Oversee implementation and governance of tracking pixels, tags, and measurement frameworks.
Partner with technical teams to resolve website issues, implement enhancements, and maintain platform stability.
Support CRM integration and management initiatives, including lead flow and data quality processes.
Collaborate with global teams on PIM (Product Information Management) and DAM (Digital Asset Management) initiatives.
Serve as the business lead for digital performance measurement across websites and lead generation programs.
Monitor KPIs including: Traffic growth, Conversion rates, Lead volume and quality, Engagement metrics, Attribution performance
Ensure websites meet organizational and regulatory requirements related to: Privacy and data protection, Accessibility standards, Security protocols, Compliance and risk management

AI 洞察

优缺点分析

优点

  • Global impact: managing websites and lead generation for multiple countries in the Americas.
  • Competitive salary and comprehensive benefits including 401k, parental leave, and tuition reimbursement.
  • Managing diverse stakeholder expectations across regions and teams.
  • Keeping up with evolving digital marketing technologies and SEO/GEO best practices.
  • Experienced digital marketers who thrive in cross-functional, global environments and enjoy driving measurable growth.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Advance to Director of Digital Marketing or Head of Marketing Technology for a global organization.
  • Develop deep expertise in marketing automation and data-driven growth strategies.
  • Drive website performance and digital lead generation across the Americas region, aligning with global digital strategies.
  • Lead website strategy, SEO/GEO, CRO, and analytics to optimize customer experiences and conversion.
  • Deep expertise in digital marketing, website management, lead generation, and marketing technology.
  • Proficiency with Adobe Analytics and Google Analytics 4, plus strong project and stakeholder management.

申请策略

  • Tailor your resume to show regional or global digital marketing experience, especially in the Americas.
  • Demonstrate understanding of Henkel's digital transformation and sustainability goals.
  • Highlight quantifiable achievements in website traffic, lead generation, and conversion rate optimization.
  • Emphasize experience with Adobe Analytics, GA4, and marketing technology stacks.
  • Familiarize with Generative Engine Optimization (GEO) and advanced attribution models.
  • Strengthen project management and stakeholder communication skills.

面试指南

  • Use STAR method: Situation, Task, Action, Result – focus on measurable impact.
  • Emphasize collaboration with cross-functional teams and alignment with global strategy.
  • Describe your experience leading website strategy and lead generation across multiple countries.
  • How do you approach SEO and GEO optimization for a global brand?
  • Give an example of a successful CRO initiative you led.
  • Prepare case studies of past website optimization and lead generation projects.
  • Review Henkel's digital marketing initiatives and product portfolio.

职位点评

75
综合评分

Senior marketing role with competitive pay, good benefits, hybrid work, and global digital scope.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
This role suits candidates prioritizing compensation and work-life balance, with interest in digital marketing technology.
表现最好
薪资福利
相对薄弱
使命价值
薪资福利85
成长发展75
工作生活70
使命价值60

薪资福利

85较高

Competitive salary range and comprehensive benefits package (health, 401k, parental leave) indicate strong compensatory motivation satisfaction.

薪资信号市场水准 (66K-78K/月)
福利待遇Health Insurance、Work-Life Balance: Paid time off、Financial: 401k matching、Family Support: 12-week gender neutral parental leave、Career Growth: tuition reimbursement

成长发展

75中等

Role offers exposure to leading digital platforms and global marketing tech stacks, but growth path not explicitly mentioned in JD.

技术前沿主流现代技术
技术栈Adobe Analytics、Google Analytics 4、SEO、CRO、Marketing Technology
成长机会tuition reimbursement、access to thousands of skills development courses、diverse national and international growth opportunities
业务类型profit_center

工作生活

70中等

Flexible/hybrid work policies mentioned in benefits, but location is Westlake, OH (suburban). Work-Life balance is supported with paid time off.

工作模式混合式弹性办公
办公地点郊区/偏远地区
加班情况未提及（无法判断）
工作生活平衡flexible & hybrid work policies、vacation buy / sell program

使命价值

60中等

Henkel is a multinational with focus on sustainability and innovation, but JD does not emphasize social impact or mission.

行业发展稳定成熟行业
社会影响中性/一般
创新程度积极采用新技术

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