美团
Marketing Manager
Marketing Manager
发布于 2 天前中层管理(经理/总监)
利雅得
高级经验
全职员工
仅现场办公
学历未注明
市场营销与传播
Brand Marketing
Content Strategy
Cross-Cultural Communication
Data-Driven Marketing
E-Commerce
Fmcg
Social Media Management
Csr
AI 估算 · 30k–50k
资深品牌营销岗位，美团国际化业务，薪资对标海外头部互联网公司，具有竞争力。
职位详情
关于这个职位
This role leads brand marketing for Keemart,美团's instant retail business in Riyadh. You will build brand equity, manage social media, run integrated campaigns, and drive CSR programs, working in a fast-growing cross-cultural environment.
最低要求
+ years of marketing experience, preferably with international or regional brands. Experience in e-commerce, instant retail, FMCG, or new consumer brands is highly preferred. Strong brand-led marketing mindset with demonstrated success in brand content, social media operations, or integrated communication campaigns. Data-driven mindset with ability to assess brand performance. Experience working in cross-cultural or cross-border environments. English is required; Arabic or Middle East experience is a strong advantage.
工作职责
Lead brand marketing initiatives for Keemart. Develop brand communication strategies centered on brand positioning. Own content strategy and day-to-day operations of official social media channels. Plan and deliver integrated marketing communication projects. Lead CSR and community engagement programs. Work cross-functionally with user growth, digital marketing, product, and operations teams.
AI 洞察
优缺点分析
优点
- Opportunity to shape the brand for a new business vertical within a well-funded, publicly listed company.
- High visibility and impact, with ownership of brand strategy from scratch.
- International work experience in Riyadh, a rapidly developing market.
- Competitive compensation and benefits package.
- Requires relocation to Riyadh and adaptation to a new cultural and business environment.
- High expectations and pressure to deliver results in a fast-paced startup-like setting within a large organization.
- Must navigate cross-functional collaboration with teams possibly located in different countries.
- An experienced brand marketer with a global mindset, eager to build a brand in an international context and drive social impact.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Senior Marketing Director or Head of Brand for the region.
- Expand into broader business leadership roles given the fast-growing nature of Keemart.
- Gain international exposure and build a network across diverse markets.
- Develop and execute brand communication strategies to strengthen brand equity and user trust.
- Manage official social media channels, creating content and driving engagement.
- Plan integrated marketing campaigns encompassing online and offline channels.
- Lead CSR initiatives and collaborate with local NGOs and community organizations.
- Deep expertise in brand marketing and brand building, with at least 8 years of experience.
- Strong content creation and social media management skills.
- Data-driven mindset to measure brand performance and optimize strategies.
- Cross-cultural communication skills, with Arabic or Middle East market experience preferred.
申请策略
- Research Keemart's current brand presence and propose a strategic vision in your cover letter.
- Emphasize your ability to work independently and drive initiatives in a new market.
- Showcase specific brand-building projects with measurable outcomes (e.g., brand awareness, engagement, market share).
- Highlight experience in social media content strategy and community management, with examples of viral campaigns.
- Demonstrate cross-cultural work experience, especially in Middle East or emerging markets.
- Include CSR or social impact initiatives you have led or contributed to.
- Learn Arabic or familiarize yourself with Middle Eastern consumer behavior and culture.
- Deepen knowledge of instant retail and e-commerce trends in the region.
面试指南
- Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
- For strategic questions, structure your answer around consumer insight, brand positioning, channel selection, and KPIs.
- Show data-driven thinking by incorporating metrics and case examples.
- How would you build brand equity for a new instant retail business in Saudi Arabia?
- Describe a time you managed a complex integrated marketing campaign. What were the results?
- How do you measure the effectiveness of brand marketing activities?
- How would you adapt a global brand strategy for local relevance in the Middle East?
- Tell us about your experience with CSR initiatives and how they contributed to brand building.
职位点评
72
综合评分
High-growth, high-visibility brand marketing role in a new international market, with strong development potential but demanding work-life balance.
更适合这类人
This role is ideal for a career-driven marketer seeking rapid growth, international exposure, and brand-building ownership, and who is comfortable with relocation and a fast-paced environment.
表现最好
成长发展
相对薄弱
工作生活
薪资福利80
成长发展90
工作生活50
使命价值70
薪资福利
80较高
The position offers competitive compensation typical for a multinational tech company in an international assignment, with likely premium for Riyadh. Benefits are not explicitly mentioned but expected to be comprehensive.
薪资信号未披露（AI估算：30K-50K/月）
成长发展
90较高
This role provides significant growth opportunities: building a brand from ground up in a new market, leading cross-functional projects, and gaining international experience. The job description highlights 'new business key positions, large room for growth'.
技术前沿非技术岗（不适用）
成长机会large room for growth
业务类型profit_center
工作生活
50较低
Relocation to Riyadh may impact work-life balance due to expatriate adjustment and high-performance culture. No explicit WLB signals in JD. Work mode is on-site.
工作模式仅现场办公
办公地点未明确
加班情况未提及（无法判断）
使命价值
70中等
The role includes leading CSR initiatives, which adds a sense of social impact. However, the primary focus is commercial brand building. The industry (instant retail) is growing but not uniquely mission-driven.
行业发展高速增长赛道
社会影响正向社会影响力较高
使命信号CSR
创新程度积极采用新技术
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