· Achieve and exceed sales objectives by promoting Waters' full range of products and services, including Wyatt, LC, Mass Spectrometry, Informatics, Consumables, and Services. Utilize value and solution selling techniques to highlight the benefits and applications of our products to potential customers.
· Develop and implement a comprehensive strategic business plan to achieve growth targets. · Initiate and lead business development activities such as marketing meetings, product demonstrations, and customer-focused seminars. These activities aim to generate leads, nurture customer relationships, and drive product adoption. · Maintain accurate and current records of proposals, opportunities, accounts, contacts, leads, and actions through CRM. Ensure daily and weekly updates to provide a clear and up-to-date picture of sales activities and pipeline status. · Coordinate all sales activities within defined accounts, including lead generation, follow-up, cold calling, technical seminars, demos, and customer support. Ensure a seamless and integrated approach to customer engagement and support. · Establish and maintain key customer relationships by understanding their application needs and providing tailored solutions. Use these insights to effectively sell new products and drive customer satisfaction and loyalty. · Develop detailed business plans and accurately forecast territory results. Provide market intelligence to identify potential customers and competitive activity. Use this information to adjust strategies and ensure alignment with market trends and customer needs.