Senior Product Manager

As a Senior Product Manager at Stryker in Hong Kong, you will lead end-to-end marketing strategy and execution for medical device portfolios, driving growth and profitability in a regulated market. You'll own commercialization plans, market analysis, and cross-functional collaboration to deliver sustainable brand value.

Lead end-to-end marketing strategy and execution for assigned product portfolios in Hong Kong, driving sustainable sales growth, profitability, and market share. Develop and deliver the portfolio roadmap, including short- and long-term planning, prioritization, and commercialization strategies aligned with regional and global direction. Own portfolio commercialization plans, ensuring successful translation from strategy to execution across launch, growth, and in-market optimization phases. Conduct comprehensive market, customer, and competitive analyses to inform portfolio decisions across the Hong Kong healthcare and medical device landscape. Define and regularly review customer targeting, funnel management, and segmentation approaches to maximize conversion, penetration, and portfolio performance. Translate market insights into clear portfolio strategies, value propositions, and go-to-market recommendations for distinct customer segments. Act as brand steward, ensuring alignment with global brand strategy while appropriately localizing positioning, messaging, and campaigns for the Hong Kong market. Develop and execute integrated marketing and omnichannel plans, aligned with local customer engagement preferences and regulatory requirements. Plan and deliver marketing education and physician training workshops, ensuring execution of planned marketing expenditure and measurable impact on adoption and capability building. Partner with Sales leadership to shape go-to-market models, evaluate business cases, assess risk, and support data-driven trade-off decisions. Own pricing, contracting, forecasting, and marketing budget decisions, ensuring disciplined investment and strong return on marketing expenditure. Collaborate closely with regional and global teams to localize and execute strategic and commercial initiatives accurately and on time. Work cross-functionally with Operations, Regulatory, Quality, Finance, and related teams to ensure seamless, compliant commercial execution. Establish and track clear KPIs to measure portfolio performance, marketing effectiveness, commercialization success, and training impact. Provide mentorship and informal leadership to junior team members and cross-functional partners while upholding the highest ethical and compliance standards.

Experience with capital equipment portfolios. Exposure to Asia-Pacific regional or multinational business environments. Experience using customer relationship management or marketing analytics tools.