路威酩轩
Senior Trade Marketing Specialist – Branding Focused
Senior Trade Marketing Specialist – Branding Focused
发布于 3 天前普通员工/个人贡献者
上海市
高级经验
全职员工
仅现场办公
本科
市场营销与传播
Powerpoint
品牌营销
团队协作
奢侈品零售
市场趋势分析
普通话
活动管理
英语
项目管理
AI 估算 · 20k–35k
高级职位+奢侈品行业+上海，薪资具有竞争力，月薪约2-3.5万。
职位详情
关于这个职位
作为资深贸易营销专家，你将负责支持品牌营销策略的制定、活动执行以及贸易活动交付，以扩大品牌曝光、提升市场声誉，并通过合适的活动形式帮助零售门店引流和转化销售
你需要与总部、零售团队、经销商等多方协作，具备出色的项目管理、预算控制和活动执行能力
最低要求
Education: University graduate majoring in Business, Marketing or related disciplines
Languages: Proficiency in English and Mandarin as a must
Professional experience & know how:
Solid experience in marketing and events in luxury industry or related industry at least over 5 years
Meticulous with strict attention to details
Good logical thinking and well-organized person
Good knowledge and experience of Event management
Capable of project management
Excellent understanding of the brands
Strong self-motivation and quick learning
Technical & management skills:
Strong PowerPoint skills and use of graphics – good judgement on presentation logic and numbers
Project Management and executional abilities
Good planning, implementation, presentation and negotiation skills
Strong PowerPoint skills and use of graphics – common sense checks on presentation logic and numbers
Personal & interpersonal skills:
Excellent interpersonal and communication skills
In depth knowledge of marketing, particularly retail marketing
Ability to work under pressure.
Down to earth spirit
Loves to think and challenge yourself.
工作职责
Strong and solid execution capability to well support line manager in comprehensive brand marketing development and execution
Good execution skills to ensure the implementation is well managed and results is well delivered, whilst conform with brand image and standard.
Well co-work with HQ to enhance brand standard yet putting into consideration of local relevancy or needs
Support the line manager in branding concept development (out of box ideas) and event retro-planning in different phases
Qualified event management skills in event implementation and execution under supervision of line manager
Develop unique and premium ideas and proposals based on input of market and/or sales, as well as brand image and identity.
Independently handle small scale events or trade activities from concept development to on-site execution, while provide sufficient support to line managers and the whole team in middle and mega event, to play a proactive role in results delivering as directed.
Strong marketing sense and skills
Well logical thinking and good project management skills, capable of multiple task management and prioritizing tasks
Strong self-motivation to achieve good result.
Willing to think and optimize throughout the entire preparation and planning process.
Curious about market trends and loves to explore new formats of retail activities.
Basic event production knowledge, including but not limited to normal material’s price, distinguishing between different materials and finishing, structures etc.
Support to monitor, analyses and evaluate domestic and international market trends, consumer behavior and competitor activity in order to identify market opportunities for the brand.
Budgeting and control
Assist line manager in budget planning, budget control, monitoring and each project’s landing.
Good ability to control budget and negotiation on cost with involved parties.
Good ability in performance track and review based on ROI.
Work with line manager to propose alternative solutions when faced with budget constraints.
Team player
A good coordinator to manage different internal and external teams, especially with retail team, franchises and wholesale team.
Provides sufficient support to the whole team for big to mega branding events and play a proactive role in delivering results as assigned.
Administrative and others
Capable and timely follow-up for all aspects of the project – including PO creation and payment for vendors, post event report etc.
Work with 3rd party vendor for print material translation and local print if necessary.
Assumes additional related responsibilities as assigned.
Communicate with corporate relevant team for print materials and gifts ordering, new project launch communication.
AI 洞察
优缺点分析
优点
- 在全球顶级奢侈品集团工作，品牌曝光度高，履历含金量大
- 能积累高端活动策划、预算管理和跨部门协调的实战经验
- 与总部和外部供应商合作，拓展行业人脉
- 对细节要求极高，任何疏忽都可能影响品牌形象
- 需要较强的抗压能力和多任务处理能力
- 适合有5年以上营销经验、注重细节、热爱奢侈品行业并希望在大平台成长的求职者
缺点 / 挑战
- 工作节奏快，活动高峰期压力较大，需要灵活应对突发情况
角色解读
- 可向品牌经理或市场总监方向发展，负责更全面的品牌策略
- 在奢侈品行业积累资源后，可跳槽至其他奢侈品牌或高端消费品牌
- 也可转向零售营销或电商营销等细分领域深耕
- 负责品牌营销活动的策划与执行，包括概念开发、活动回顾规划及现场执行
- 协助零售门店通过活动引流和转化销售，与总部、零售团队、经销商等多方协调
- 监控市场趋势、消费者行为和竞品动态，识别品牌市场机会
- 管理活动预算，控制成本并评估活动ROI
- 扎实的活动管理经验，能独立执行小型活动并支持大型活动
- 优秀的项目管理能力，能同时处理多项任务并合理排序
- 出色的PPT制作和图表技能，具备良好的逻辑和数字判断力
- 流利的英语和普通话，能与内外部团队高效沟通
申请策略
- 求职信中展现对奢侈品牌的热爱和独特见解
- 准备一个过往成功活动的案例，用STAR法则详细说明
- 突出过往在奢侈品或高端零售行业的大型活动策划和落地案例
- 强调预算控制和ROI评估的量化成果
- 展示跨部门协作、供应商管理和项目管理的经验
- 提及PPT制作和数据分析能力
- 提升Excel和数据分析能力，以更好地追踪活动效果
- 学习活动生产知识，了解材料、结构等基本概念
面试指南
- 使用STAR法则：描述情境、任务、行动和结果，尽量量化数据
- 体现以结果为导向：强调解决问题的思路和最终达成的KPI
- 展现品牌意识：提到如何维护品牌形象和标准，同时兼顾本地化需求
- 请分享一个您策划并执行的大型活动的案例，包括遇到的挑战和解决方案
- 您如何管理多个项目并确保按时交付？
- 您如何控制活动预算并确保ROI？
- 您如何理解奢侈品牌调性，并确保活动与之契合？
- 如果线上线下活动效果不达预期，您会如何调整？
职位点评
55
综合评分
薪酬有竞争力，平台顶尖，但工作强度大，生活平衡较弱。
更适合这类人
适合看重薪资和平台、对工作强度有承受力的资深营销人才。
表现最好
薪资福利
相对薄弱
工作生活
薪资福利70
成长发展60
工作生活40
使命价值50
薪资福利
70中等
薪资水平符合市场预期，但JD未明确提及具体福利，补偿性动机有较好满足但信息有限。
薪资信号未披露（AI估算：20K-35K/月）
成长发展
60中等
职位要求成熟技能，成长信号不明显，JD未提及培训或晋升通道，发展性动机满足一般。
技术前沿传统/成熟技术
技术栈活动管理、项目管理、预算控制、PPT
业务类型profit_center
工作生活
40较低
要求现场办公且涉及活动执行，工作强度可能较大，JD未提及弹性工作或WLB，生活化动机满足低。
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值
50较低
奢侈品行业稳定但社会影响力中性，JD未体现使命或创新导向，意义感动机一般。
行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流
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