DFI零售集团
Digital Communication Leader, HK/MO
Digital Communication Leader, HK/MO
发布于 大约 14 小时前中层管理(经理/总监)
Hong Kong
高级经验
全职员工
仅现场办公
学历未注明
市场营销与传播
Content Strategy
Social Media Management
Data-Driven Marketing
AI 估算 · 35k–55k
Based on senior digital marketing manager level in Hong Kong retail industry, with 5-7 years experience, the salary range is com
职位详情
关于这个职位
This role leads digital communication strategy for IKEA Hong Kong/Macau, focusing on social media, content creation, and campaign management. You will manage agency partners, drive consumer engagement, and ensure brand consistency across digital platforms. Ideal for experienced digital marketers with a passion for home furnishing.
最低要求
You have 5–7 years of working experience in social media and digital communications, preferably in an advertising or digital communication agency
You have experience in social media and digital communication management, including agency management, briefing, processes, and webcare
You have project and process management experience
You have experience in creative concept evaluation and communication planning
You have up-to-date knowledge of the social media landscape, including platforms, usage, and measurement
You have experience in budget management, including forecasting, goal setting, and return on investment
You have knowledge of marketing and branding, including digital advertising
You are a strong communicator, both verbally and in writing, with good command of Chinese and English
You have experience in customer-centric businesses, preferably in retail or home furnishing
工作职责
Drive the strategy/process for listening and reacting to consumer conversations relating to life at home and the IKEA brand within the digital communication environment
Lead social media within the campaign planning process ensuring this channel is represented within the overall Marketing Communication mix supporting efficient media brand & visitation campaigns throughout the year
Plan, optimize and develop the online content including posts, videos, live stream, and engagement activity that meets the needs of our customers, and improve the brand position, customer relationship and stimulate home furnishing interest
Strategically planning, positioning, and managing creative communications across various social media platforms are aligned with IKEA Values, commercial priority and contribute to business growth
Manage agency partners to optimise the most efficient and effective digital media platforms for IKEA
Continuously identify opportunities and create synergy in IKEA NA market to enhance social media campaign effectiveness from a data-driven perspective.
Be responsible for supporting crisis management from a social media perspective, in coordination with the Customer Relationship, PR and web teams
Partner with Marketing team members to use digital media as an effective communication channel to promote our home furnishing competence to the widest possible consumer market
Secure stakeholder engagement to influence and develop good content and professional dialogue with key internal and external stakeholders
Lead the competence development and engagement of digital media within the organisation through increasing the knowledge and understanding on the role of digital media and providing regular updates to the business
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