美团
Head of Marketing
Head of Marketing
发布于 大约 17 小时前高层管理(VP/总经理/CEO)
利雅得
高级经验
全职员工
仅现场办公
学历未注明
CSR
Social Media
E-Commerce
Content Strategy
Data-Driven
Brand Marketing
Cross-Cultural
AI 估算 · 50k–80k
高级营销管理角色，国际化经验稀缺，沙特市场薪资竞争力强，估算较高。
职位详情
关于这个职位
This role is the Head of Marketing for Keemart (Meituan's business in Riyadh), responsible for brand marketing, social media, integrated communication, and CSR initiatives. You will lead brand equity building, manage content strategies, and collaborate cross-functionally to drive brand visibility and business growth in the Middle East market.
最低要求
Brand & Marketing Experience: 8+ years of marketing experience, preferably with international or regional brands. Experience in e-commerce, instant retail, FMCG, or new consumer brands is highly preferred, with proven involvement in systematic brand projects or brand-building initiatives.
Brand Thinking & Content Capability: Strong brand-led marketing mindset, with ability to design communication strategies from brand positioning and consumer mindset perspectives. Demonstrated success in brand content, social media operations, or integrated communication campaigns, supported by clear methodologies and case examples.
Data Awareness & Brand Performance Evaluation: Data-driven mindset with ability to assess brand and communication performance through relevant brand metrics, and continuously optimize brand and content strategies based on data, insights, and business feedback.
Cross-cultural & International Exposure: Experience working in cross-cultural or cross-border environments, with ability to operate effectively in diverse markets and deliver locally relevant brand communication.
Language Skills: English is required as a working language.
工作职责
Brand Marketing & Brand Equity Building: Lead brand marketing initiatives for the Keemart business. Develop and execute brand communication strategies centered on brand positioning, core values, and long-term vision, continuously strengthening brand equity, user trust, and brand preference.
Brand Content & Social Media Management: Own content strategy and day-to-day operations of official social media channels. Build a clear and consistent brand tone, and drive brand visibility, favorability, and engagement through high-quality content, topic planning, and interactive community initiatives.
Integrated Brand Communication & Project Management: Plan and deliver brand-led integrated marketing communication projects, covering social media campaigns, content distribution, community touchpoints, and online-offline coordination, ensuring consistent brand messaging and impact across all consumer touchpoints.
CSR & Community Engagement Programs: Lead or actively participate in planning and execution of Corporate Social Responsibility (CSR) and community programs. Establish partnerships with local NGOs, community organizations, and relevant government or social institutions to deliver initiatives that generate real social impact while reinforcing brand purpose and reputation.
Cross-functional Brand Collaboration: Work closely with user growth, digital marketing, product, and operations teams to ensure brand strategy is consistently embedded across product experience, communication content, and user touchpoints, aligning brand objectives with business goals.
优先资格
CSR / Social Impact Experience: Understanding of and interest in CSR or social impact initiatives. Prior experience in planning, executing, or partnering on CSR or community projects is a plus, with ability to connect long-term brand value with meaningful social contribution.
Proficiency in Arabic or prior experience in Middle East markets is a strong advantage.
AI 洞察
优缺点分析
优点
- Meituan's strong brand and resources provide a solid platform for international growth.
- Opportunity to build a brand from scratch in a new market, with high autonomy and visibility.
- Competitive compensation and benefits typical of a global IPO company.
- Role combines marketing with social impact through CSR, offering meaningful work.
- Requires adapting to a new cultural and business environment in Saudi Arabia.
- High expectations for tangible brand metrics and business impact.
- May involve significant travel or long hours during campaign launches.
- Experienced marketing leaders with a passion for brand building in international markets, who thrive on strategic challenges and cross-cultural collaboration.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to VP of Marketing or Regional Marketing Director within Meituan's international expansion.
- Expand into broader general management roles across the Middle East region.
- Develop deep expertise in emerging market brand building and CSR leadership.
- Lead brand marketing and brand equity building for Keemart in Saudi Arabia, developing communication strategies aligned with brand positioning.
- Oversee content strategy and social media operations to enhance brand visibility and user engagement.
- Plan integrated marketing campaigns (online/offline) ensuring consistent brand messaging across touchpoints.
- Drive CSR and community programs, partnering with local organizations to create social impact.
- Strong brand marketing background with 8+ years experience, ideally in e-commerce or FMCG.
- Expertise in content strategy, social media management, and integrated campaign execution.
- Data-driven mindset to measure brand performance and optimize strategies.
- Cross-cultural experience and English fluency
- Arabic proficiency is a plus.
申请策略
- Tailor your cover letter to demonstrate alignment with Meituan's mission and commitment to social impact.
- Research Meituan's international expansion strategy and mention how you can contribute.
- Showcase measurable achievements in brand equity growth, social media engagement, and integrated campaigns.
- Highlight experience in international markets, especially Middle East or similar emerging regions.
- Emphasize CSR or community initiatives you've led or contributed to.
- Include specific examples of data-driven optimization of brand strategies.
- If not already proficient, start learning Arabic or deepening understanding of Middle Eastern culture.
- Familiarize yourself with Saudi Arabia's digital landscape and consumer behavior.
面试指南
- Use the STAR method (Situation, Task, Action, Result) for past experiences.
- Demonstrate strategic thinking by linking brand activities to business outcomes.
- Show cultural sensitivity and adaptability by referencing local insights.
- How would you build brand equity for Keemart from scratch in Saudi Arabia?
- Describe a successful integrated marketing campaign you led across multiple channels.
- How do you balance brand building with business growth objectives?
- Tell us about your experience with CSR initiatives and their impact on brand.
- How would you adapt Meituan's brand communication for the local Middle Eastern audience?
匹配度报告
72
综合匹配度
Senior brand leadership role at Meituan's new Saudi venture, offering great growth and impact but requiring relocation and office-based work.
适合人群
This role is ideal for candidates motivated by career growth, brand building in a new market, and social impact, who are willing to sacrifice some work-life balance for a high-impact leadership position.
最强匹配
成长发展匹配
最弱匹配
工作生活匹配
薪资福利75
成长发展85
工作生活50
使命价值80
薪资福利匹配
75中等
Competitive salary and benefits for a senior role in a global company, though exact figures are not disclosed and may be subject to negotiation.
薪资信号未披露（AI估算：50K-80K/月）
成长发展匹配
85较高
Great growth potential as a new business key position with large room for growth, cross-functional exposure, and leadership opportunity.
技术前沿非技术岗（不适用）
成长机会large room for growth
业务类型profit_center
工作生活匹配
50较低
Requires relocation to Riyadh; office-based work with no mention of flexibility; may involve long hours typical of senior roles.
工作模式仅现场办公
办公地点海外（不适用）
加班情况未提及（无法判断）
使命价值匹配
80较高
Strong social impact focus through CSR programs, alignment with Meituan's mission to improve lives, and contribution to digital transformation in a growing market.
行业发展高速增长赛道
社会影响正向社会影响力较高
使命信号帮大家吃得更好，生活更好、CSR、社会影响
创新程度积极采用新技术
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