Marketing & Campaign Operations Manager / Assistant Manager
发布于 大约 3 小时前中层管理(经理/总监)
AI 估算 · 30k–50k
Based on Dubai's market and e-commerce industry, mid-level marketing management roles offer competitive compensation.
职位详情
关于这个职位
This role is responsible for architecting and executing marketing campaigns to drive GMV growth for Keeta's key accounts in Dubai. You will combine data analysis with creative strategy to optimize growth funnels and collaborate cross-functionally with Sales, Product, and Operations teams.
最低要求
What You Bring - 3–5 years of hands-on experience in marketing or growth, preferably within e-commerce, quick commerce, or food delivery. - A proven data-driven mindset: you don't just report numbers, you translate them into decisive actions and strategies. - A track record of managing full-cycle marketing campaigns with clear, measurable impact on business goals. - Deep understanding of what makes users and merchants tick, and how category dynamics influence success. - Excellent communication and stakeholder management skills—you're a bridge-builder and a persuasive storyteller. - Comfort with data dashboards; SQL skills are a valuable plus that will help you dig deeper.
工作职责
What You’ll Do Be the Strategist: Develop and execute cutting-edge marketing campaigns, from mega-brand events to targeted growth initiatives, that set the market standard. Master the Funnel: Design, test, and refine end-to-end growth funnels to maximize GMV and acquire valuable users. Unlock Insights: Dive into user behavior and merchant data to craft personalized, high-converting marketing solutions. Drive with Data: Own campaign performance analysis (conversion, ROI) and lead a cycle of continuous, insight-driven optimization. Collaborate for Impact: Partner seamlessly with Sales, Product, Operations, and User Growth teams to ensure flawless execution and outstanding commercial results. Own the Journey: Take charge of the entire campaign lifecycle—from strategic planning and resource orchestration to execution and in-depth post-mortem analysis. Build for Scale: Create and standardize playbooks, frameworks, and best practices to amplify marketing impact across all categories.
优先资格
SQL skills are a valuable plus.
AI 洞察
优缺点分析
优点
- High impact: Directly influence GMV and business growth with visible results.
- Cross-functional collaboration: Work with top talent across Sales, Product, and Operations.
- Blend of creativity and analytics: Ideal for those who enjoy both creative campaign ideation and data-driven optimization.
- Global exposure: Part of a fast-growing international brand within Meituan.
- Fast-paced environment: Requires managing multiple campaigns and tight deadlines.
- Data dependency: Success heavily relies on ability to derive insights from complex data sets.
- Stakeholder management: Balancing priorities across different teams can be demanding.
- This role is ideal for a data-savvy marketer with 3-5 years of experience in e-commerce or food delivery who thrives on driving measurable growth and enjoys working in a dynamic, international setting.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Senior Manager or Head of Marketing, leading larger campaigns and teams.
- Transition into strategic roles like Growth Director or Category Manager, owning P&L.
- Expand expertise into global markets, leveraging Keeta's international expansion.
- Develop and execute strategic marketing campaigns for key accounts, from planning to post-mortem analysis.
- Design and optimize end-to-end growth funnels to maximize GMV and user acquisition.
- Analyze user behavior and merchant data to drive personalized, high-converting marketing solutions.
- Collaborate with Sales, Product, and Operations teams to ensure campaign alignment and commercial impact.
- Strong analytical and data-driven mindset
- ability to translate data into actionable strategies.
- Proven experience in full-cycle marketing campaign management with measurable business impact.
- Deep understanding of e-commerce, quick commerce, or food delivery dynamics and user-merchant behavior.
- Excellent communication and stakeholder management
申请策略
- Tailor your cover letter to emphasize your analytical and strategic campaign management experience.
- Research Keeta's current market position in Dubai and propose a growth idea in your application.
- Quantify campaign results: e.g., 'Increased GMV by X% through targeted funnel optimization.'
- Showcase data analysis skills: Mention SQL, dashboard tools, and specific data-driven decisions.
- Demonstrate cross-functional collaboration: Highlight experience working with Sales, Product, or Operations.
- Include relevant e-commerce or delivery platform experience if available.
- Strengthen SQL skills to independently extract and analyze data.
- Learn marketing analytics tools (e.g., Google Analytics, Mixpanel) and experiment design.
面试指南
- Use the STAR method: Situation, Task, Action, Result for behavioral questions.
- For funnel optimization: Outline a hypothesis, test design, execution, and analysis iteration.
- For data-driven decisions: Explain your data source, analysis method, insight, and action taken.
- Describe a campaign you managed from start to finish. What results did you achieve?
- How would you structure a growth funnel to acquire high-value users for a new market?
- Tell me about a time you used data to change a marketing strategy. What was the outcome?
- How do you collaborate with sales teams to align campaign goals?
- What metrics do you use to measure campaign success beyond GMV?
匹配度报告
High-impact marketing role in a fast-growing international food delivery platform with strong data focus, moderate compensation transparency, and unknown WLB.
薪资福利匹配
Salary is competitive for Dubai's market but not explicitly stated; benefits not mentioned. Overall compensation likely attractive.
成长发展匹配
Role offers high-impact growth opportunity and cross-functional learning, but lacks explicit training or promotion path.
工作生活匹配
No mention of remote work or overtime; standard office-based role in Dubai. Work-life balance unknown.
使命价值匹配
Keeta is part of a fast-growing industry (food delivery) with global expansion. Mission-driven but social impact moderate.