利洁时
Senior Marketing Executive
Senior Marketing Executive
发布于 大约 4 小时前普通员工/个人贡献者
Hong Kong
中级经验
全职员工
仅现场办公
本科
FMCG
OTC
Cross-Functional Collaboration
Consumer Insights
Marketing
AI 估算 · 27k–40k
香港跨国企业，Senior Marketing Executive岗位2-3年经验，市场薪资水平较高，具有竞争力。
职位详情
关于这个职位
As a Senior Marketing Executive at Reckitt in Hong Kong, you will support the development and execution of brand strategies for OTC and hygiene brands, working cross-functionally to drive growth. You'll own assigned initiatives, monitor market trends, and coordinate with agencies to ensure effective campaign delivery. This role offers exposure to global brand stewardship and the opportunity to upskill through Reckitt's Marketing Academy.
最低要求
Bachelor's degree in Marketing, Business Administration, Communications, or related discipline. At least 2-3 years of experience in Marketing, Brand Management, or Trade Marketing, preferably within OTC or FMCG categories in Hong Kong. Experience in supporting brand planning, renovation projects, campaign execution, and performance tracking in a fast-paced market. Experience working with agencies (creative, media, digital, research). Able to compile and interpret sales data, consumer insights, and market research findings. Strong organizational skills with the ability to coordinate multiple tasks, timelines, and stakeholders. Good analytical skills with the ability to interpret data and translate insights into simple recommendations. Detail-oriented, reliable, and able to follow through diligently on assigned tasks. Fluent in written and spoken English.
工作职责
Support the development and execution of brand marketing plans, including NPD/EPD processes, claim upgrades, pricing inputs, communication materials, media coordination, and promotional activities. Act as day-to-day owner for assigned brand initiatives, ensuring strong execution and in-year follow-through. Work cross-functionally to identify category needs and opportunities, supporting the development of pricing, distribution, and consumer promotion strategies. Work closely with Sales and Trade Marketing to support channel-specific activation, promotional mechanics, and POSM execution. Coordinate artwork, labelling and pack change projects, managing internal approvals and timelines to ensure timely, compliant execution. Support claims development and optimization by reviewing substantiation documents, scientific papers, and local competitors’ claims to strengthen brand equity while ensuring compliance. Track and evaluate marketing initiatives against defined KPIs to support improvements in effectiveness and overall business impact. Monitor brand performance indicators such as sales and market share and supporting initiatives that drive sustained brand growth. Support market research activities by compiling data, analyzing findings, and helping uncover consumer and customer insights to guide brand decisions. Coordinate with external agencies and partners on media execution, creative development, invoicing, PO creation and material delivery. Assist with documentation and filing, such as maintaining brand guidelines, campaign materials, contracts, and vendor records for easy reference and audit readiness.
AI 洞察
优缺点分析
优点
- Join a global leader in hygiene, health, and nutrition with iconic brands.
- Access to extensive training through Reckitt's Marketing Academy and global career opportunities.
- Work in a dynamic, fast-paced market (Hong Kong) with cross-functional exposure.
- Requires managing multiple projects and tight deadlines in a fast-paced environment.
- Must navigate complex regulatory and compliance requirements for OTC product claims.
- Competitive market requires constant innovation and data-driven decision making.
- This role is ideal for a marketing professional with 2-3 years of FMCG/OTC experience who is looking to deepen their brand management skills and grow within a multinational corporation.
缺点 / 挑战
暂无明显挑战项
角色解读
- You can progress to Brand Manager or Senior Brand Manager, leading full brand strategies and teams.
- With Reckitt's Marketing Academy, you can upskill in digital marketing, consumer insights, and leadership.
- Long-term opportunities include regional or global marketing roles within the company.
- You will support the brand manager in developing and executing category and brand strategies for OTC and hygiene products in Hong Kong.
- You will take ownership of assigned initiatives, coordinating with cross-functional teams and external agencies to ensure timely and compliant execution.
- You will monitor market trends, sales data, and consumer insights to identify growth opportunities and inform brand decisions.
- Proven experience in brand management or trade marketing within OTC or FMCG sectors.
- Strong analytical skills to interpret sales data, market research, and consumer insights.
- Excellent organizational and project management skills to handle multiple tasks and stakeholders.
- Fluent English communication skills, both written and verbal.
申请策略
- Demonstrate your understanding of Reckitt's purpose and brands in your cover letter.
- Prepare to discuss a specific marketing campaign you managed and its outcomes.
- Emphasize your experience in brand planning, campaign execution, and working with agencies.
- Showcase quantifiable results from marketing initiatives, such as market share growth or campaign ROI.
- Highlight any experience in OTC, healthcare, or FMCG categories, especially in Hong Kong or similar markets.
- Brush up on data analysis skills
- familiarity with tools like Excel, Nielsen, or Kantar is beneficial.
- Learn about regulatory aspects of OTC product marketing, such as claim substantiation and labeling.
面试指南
- Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
- For strategic questions, outline a clear structure: insight, strategy, execution, measurement.
- How would you develop a brand plan for a new OTC product launch in Hong Kong?
- Describe a time you had to coordinate with multiple stakeholders to deliver a project on time.
- How do you use data to drive marketing decisions? Give an example.
- What do you know about Reckitt's brands and our purpose?
- How do you handle tight deadlines and competing priorities?
- Research Reckitt's portfolio, especially the OTC and hygiene brands in Hong Kong.
匹配度报告
68
综合匹配度
Stable multinational, competitive pay, strong learning opportunities via Marketing Academy, but limited flexibility and potential for overtime.
适合人群
This role is best for a career-oriented marketer who values skill development and progression over work-life balance.
最强匹配
成长发展匹配
最弱匹配
工作生活匹配
薪资福利70
成长发展85
工作生活50
使命价值65
薪资福利匹配
70中等
The salary is competitive for the market and role level, with benefits including parental leave, EAP, life insurance, and share plans. However, specific salary is undisclosed.
薪资信号未披露（AI估算：27K-40K/月）
福利待遇parental benefits、Employee Assistance Program、life insurance、global share plans、short-term incentives
成长发展匹配
85较高
Strong growth potential through Reckitt's Marketing Academy and global brand exposure. The role involves diverse responsibilities that build brand management and cross-functional skills.
技术前沿主流现代技术
技术栈data-driven、digital marketing、consumer insights
成长机会Marketing Academy、opportunities to grow and upskill
业务类型ambiguous
工作生活匹配
50较低
Office-based in Hong Kong with no mention of remote work or flexible hours. Work-life balance is not explicitly addressed, and the fast-paced environment may require overtime.
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值匹配
65中等
Reckitt's purpose of protecting, healing, and nurturing aligns with meaningful work in health and hygiene. The industry is stable but not high-growth, and the role contributes to societal well-being.
行业发展稳定成熟行业
社会影响中性/一般
使命信号protect, heal and nurture、relentless pursuit of a cleaner, healthier world
创新程度稳健跟随主流
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