网易
高级营销策划（漫威争锋）
高级营销策划（漫威争锋）
发布于 大约 16 小时前普通员工/个人贡献者
英国
初级经验
全职员工
仅现场办公
本科
市场营销与传播
数据分析
跨文化沟通
游戏行业
英语流利
团队协作
市场调研
品牌推广
营销策划
IP合作
AI 估算 · 20k–35k
UK game industry marketing role, junior to mid-level, with moderate to high salary competitiveness.
职位详情
关于这个职位
This role is for a Senior Marketing Planner focusing on Marvel Rivals, responsible for developing and executing IP collaboration strategies and brand partnerships. The position involves market research, campaign planning, and performance analysis to drive effective marketing initiatives. It requires a deep understanding of overseas social media trends and strong cross-cultural communication skills.
最低要求
Bachelor's degree or above, passionate about gaming.
Understand the content and viral logic of major overseas social media platforms, have a keen sense of overseas trends and hot topics, and be able to convert trending content into creative ideas.
Have certain brand and media resources.
Combine marketing promotion, product conversion, and user research data to review campaign effectiveness and optimize future promotion.
Strong learning and execution ability, open and inclusive attitude towards cross-cultural communication, strong team collaboration, and ability to work under pressure.
Fluent in English, able to use as working language. Must be based in the UK.
工作职责
Develop and execute IP collaboration strategies and plans based on product milestones.
Responsible for brand cross-industry cooperation, promoting brand integration within and outside games.
Conduct market research for project expansion, find suitable partners for online and offline promotion.
Plan brand and IP collaboration communication plans, and be accountable for the effectiveness of cooperation campaigns.
AI 洞察
优缺点分析
优点
- Opportunity to work on a globally recognized IP (Marvel) with a top-tier gaming company.
- Exposure to international marketing best practices and cross-cultural collaboration.
- Develop skills in IP management, brand partnerships, and data-driven marketing.
- Requires staying constantly updated with fast-changing social media trends.
- Need to manage multiple stakeholders and tight campaign deadlines.
- Based in the UK, which may involve working across different time zones.
- This role is ideal for a marketing professional passionate about gaming and pop culture, with a knack for creative campaigns and cross-cultural communication.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Marketing Manager or Brand Director, leading larger-scale campaigns.
- Specialize in IP strategy or global marketing for gaming studios.
- Transition into product management or business development roles within gaming industry.
- Develop and execute IP collaboration strategies for Marvel Rivals, including partnerships with brands and media.
- Coordinate cross-industry brand integration and in-game/out-of-game promotions.
- Conduct market research to identify potential partners and optimize campaign channels.
- Analyze campaign performance using data to refine future marketing approaches.
- Expertise in overseas social media platforms (e.g., TikTok, Twitter, Instagram) and viral content creation.
- Strong brand and media network, with ability to negotiate partnerships.
- Data-driven mindset to evaluate campaign ROI and user acquisition.
- Excellent English communication and cross-cultural collaboration skills.
申请策略
- Tailor your cover letter to emphasize your passion for Marvel and gaming.
- Network with current NetEase employees or attend industry events to learn about company culture.
- Showcase experience in IP collaboration or brand partnership campaigns, especially in gaming or entertainment.
- Highlight fluency in English and any cross-cultural work or study experience.
- Demonstrate data analysis skills with examples of optimizing marketing campaigns.
- Familiarize yourself with Marvel Rivals game content and its target audience.
- Learn about the UK/EU gaming market trends and influencer marketing.
- Practice creating viral content concepts for social media platforms.
面试指南
- Use the STAR method: Situation, Task, Action, Result for behavioral questions.
- For strategy questions, outline a clear hypothesis, data collection, and execution plan.
- Show creativity and practicality by balancing innovative ideas with realistic constraints.
- Can you describe a successful brand partnership campaign you've managed?
- How do you identify trending topics on social media and turn them into marketing ideas?
- How would you measure the success of an IP collaboration campaign?
- Give an example of a time you had to manage cross-cultural communication challenges.
- What marketing strategies would you propose for launching Marvel Rivals in a new market?
匹配度报告
71
综合匹配度
Leading game company, high-profile IP, strong marketing skill development, but on-site UK with limited flexibility.
适合人群
This position is best suited for candidates who prioritize career growth and working on exciting global IPs over work-life balance.
最强匹配
成长发展匹配
最弱匹配
工作生活匹配
薪资福利70
成长发展85
工作生活50
使命价值80
薪资福利匹配
70中等
The role offers competitive salary for the UK market, but specific benefits are not detailed. As a listed company, standard benefits are expected.
薪资信号未披露（AI估算：20K-35K/月）
成长发展匹配
85较高
Opportunity to work on high-profile IP with a leading game company, with strong skill development in marketing and brand management.
技术前沿非技术岗（不适用）
业务类型profit_center
工作生活匹配
50较低
On-site work in the UK, no mention of flexible hours or remote work. May involve tight deadlines and cross-timezone coordination.
工作模式仅现场办公
办公地点未明确
加班情况未提及（无法判断）
使命价值匹配
80较高
Working on a beloved Marvel IP gives a sense of purpose and excitement, contributing to a major entertainment franchise.
行业发展稳定成熟行业
社会影响中性/一般
创新程度积极采用新技术
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