Brand specialist

该职位负责嘉实多品牌在中国区的线上内容运营与社交媒体全年规划，同时管理非F1全球赞助项目的本地化传播，并支持大型线下活动与整合营销活动

Lead Castrol Website content localization and management. Lead Castrol Owned Media full-year planning and landing on all social platforms. On top of normal brand contents, need to think more disruptively on how to create new contents to help brand gain free traffic via riding on hot topics. Lead Non-F1 global sponsorship local communication plan including FE, W2RC and WRC. Need to work with global on the assets development and work closely with channel team on activation supporting. Work Closely to land certain big offline events plan and development including IWS Distribution Conference and Chengdu Auto Show. Support Hybrid & Adjacent category communication plan including the key message development, content creation and light activations. Contribute to the Brand Integrated Marketing Campaign Planning and support the campaign landing especially on the social and offline parts. Support the local celebrity strategy planning and daily execution including the celebrity selection, sourcing, contract processing and assets development.