银河娱乐
Manager - CSR
Manager - CSR
发布于 2 小时前中层管理(经理/总监)
全职员工仅现场办公公关
公关
公共关系(Pr)
利益相关方管理
团队管理
报告撰写
政府事务
活动策划
社区关系
预算管理
值不值得投
68综合评分
综合评分 68
聚焦ESG与社区价值创造，平台资源雄厚，但需适应节假日保障与较强工作节奏。
从薪资福利、成长发展、工作生活和使命价值四个维度综合评估，方便横向比较。
薪资怎么样
3.7万
比公关中位数高
发布情况
新岗位 · 今天发布
公司情况
这家公司招聘很活跃
约 280 个在招 · 其中公关 2 个
市场机会
选择不多
澳门特别行政区 · 公关 · 1 个在招
职位详情
关于这个职位
负责银河娱乐集团（GEG）公共关系部下的企业社会责任（CSR）项目开发与落地，包括维护政府、社区及慈善机构等关键利益相关方关系
协助团队统筹大型活动与企业项目，撰写中英文分析报告，支持部门KPI、预算管理及团队成员的指导与培养
最低要求
Bachelor's degree in Communications, Public Relations, Translation & Interpretation, Journalism, Marketing, or related disciplines. Professional certifications in relevant fields are an advantage;
Minimum 7 years of solid experience working in public relations/community relations/corporate communications in Macau;
Strong understanding of Macau's community landscape, government structure, statutory bodies, and non-profit sector;
Well-established network and proven experience in engaging with government departments, community organizations, charitable institutions, media, and other key stakeholders.
Able to work in weekends when there is operational needs;
Strong organizational, planning, and time-management skills, with the ability to manage multiple projects simultaneously;
Strong commend of spoken and written English and Chinese (Cantonese and Mandarin);
Strong analytical, report-writing and presentation skills;
Proactive, creative, resourceful, and detail-oriented, with the ability to work independently and collaboratively in a fast-paced environment.
Able to perform effectively under pressure and meet tight deadlines while maintaining a high level of accuracy;
Willingness to work outside normal office hours, including weekends and public holidays, when operational requirements arise.
工作职责
Develop, maintain, and strengthen relationships with government departments, community groups, charitable organizations, and other key stakeholders.
Oversee, coordinate and monitor the implementation of GEG’s CSR program;
Prepare analytical sponsorship reports and a wide range of CSR- related materials in both Chinese and English;
Support the day-to-day operations and administration of the CSR team to ensure smooth and effective execution of projects and activities;
Promote GEG's CSR initiatives and achievements to internal and external stakeholders through strategic communications and engagement activities;
Gather and analyze industry trends and identify opportunities to create impactful and value-added community programmes and events;
Assist in formulating CSR project plans, communication strategies, and deliver key messages to relevant tareget audiences;
Contribute to the development, growth, and motivation of team members so that they can achieve further personal and professional growth;
Prepare project proposals, event summaries, management reports, and other periodic reports in a timely and accurate manner;
Support the planning, monitoring, and management of departmental KPIs, budgets, and resource allocation to ensure alignment with business objectives;
Provide guidance, coaching, and support to team members, fostering professional development, collaboration, and continuous improvement.
优先资格
Professional certifications in relevant fields are an advantage;
AI 洞察
优缺点分析
优点
- 依托上市博彩娱乐集团平台，资源雄厚且社会关注度高
- 直接接触政府与高层利益相关方，积累优质人脉
- CSR领域符合ESG发展趋势，职业前景广阔
- 需兼顾周末及节假日活动保障，工作节奏受项目节点影响较大
- 澳门本地高端公关人才竞争激烈，对本地化经验要求极高
- 适合在澳门深耕多年、熟悉本地政商社生态、具备强执行力与跨文化沟通能力的公关/CSR专业人士
缺点 / 挑战
- 需平衡商业目标与社会公益形象，沟通压力大
角色解读
- 可向企业传播总监、公共关系副总裁或集团可持续发展负责人方向发展
- 也可横向拓展至政府事务、品牌战略或企业合规领域
- 负责规划与落地企业社会责任（CSR）项目及社区公益活动
- 维护政府、NGO、媒体及社区等关键外部关系
- 统筹部门预算、KPI考核及团队日常管理
- 扎实的公共关系与企业传播经验
- 出色的中英双语及粤语沟通能力
- 跨部门协作与多方利益相关方谈判技巧
- 项目管理与数据分析能力
申请策略
- 提前研究银河娱乐近年CSR报告及澳门特区政策导向
- 面试时准备具体案例说明如何化解社区争议或提升品牌形象
- 突出过往主导的CSR/公关项目规模、预算金额及社会影响力数据
- 强调与政府/慈善机构的合作案例
- 展示双语报告撰写与危机公关处理能力
- 补充ESG报告标准（如GRI、SASB）知识
- 提升数据分析与可视化技能
- 学习大型跨国企业合规与可持续发展框架
面试指南
- 采用STAR法则（情境-任务-行动-结果）结构化回答
- 重点突出数据量化成果、跨部门协同机制及风险预案设计
- 体现对澳门本地政策与社会痛点的深刻理解
- 请分享一个你成功策划并落地的CSR项目，遇到了哪些挑战？
- 如何平衡企业商业诉求与社区公益期望？
- 面对突发负面舆情或社区投诉，你的应对流程是什么？
- 如何评估CSR项目的长期社会影响力？
- 熟读目标公司最新年报与CSR报告，梳理其核心议题
职位点评
薪资福利75
成长发展70
工作生活45
使命价值85
薪资福利
75中等
上市公司背景通常提供较完善的薪酬福利体系，但JD未明确提及具体细节，整体补偿性动机满足度中等偏上。
薪资信号未披露（AI估算：2.8千–4.5万/月）
成长发展
70中等
岗位涉及战略规划、团队指导与跨部门KPI管理，有助于提升高阶公关与可持续发展管理能力。
技术前沿非技术岗（不适用）
成长机会Contribute to the development, growth, and motivation of team members so that they can achieve further personal and professional growth、Provide guidance, coaching, and support to team members, fostering professional development, collaboration, and continuous improvement
业务类型ambiguous
工作生活
45较低
JD明确要求周末及节假日按需工作，且需在快节奏高压环境下交付，WLB受限明显。
工作模式未明确
办公地点市区核心地段
加班情况明确要求弹性/高强度
使命价值
85较高
岗位核心聚焦企业社会责任与社区价值创造，直接参与改善社区关系与推动正向公益，意义感动机强烈。
行业发展稳定成熟行业
社会影响正向社会影响力较高
使命信号shows GEG's commitment to ethical and responsible behavior in the community、create impactful and value-added community programmes and events
创新程度稳健跟随主流
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