汇丰
Senior Manager, Product Proposition and Marketing - Hang Seng Insurance - Hang Seng Bank (HK)
Senior Manager, Product Proposition and Marketing - Hang Seng Insurance - Hang Seng Bank (HK)
发布于 4 个月前中层管理(经理/总监)
Mongkok, Kowloon, Hong Kong
高级经验
全职员工
混合式弹性办公
本科
市场营销与传播
Compliance
Risk Management
Stakeholder Management
Marketing
Insurance Product Proposition
AI 估算 · 45k–85k
基于香港保险行业高级经理10年经验的市场薪酬水平，结合恒生银行品牌溢价。
职位详情
关于这个职位
This role involves leading product proposition development and marketing initiatives for life insurance products at Hang Seng Bank. You will own product content, manage marketing budgets, ensure regulatory compliance, and collaborate with cross-functional teams to drive business growth.
最低要求
University degree in Business Administration, Marketing, Economics or related disciplines
Minimum 10 years of working experience with exposure to insurance industry, bancassurance experience will be an advantage
Experiences in team and project management
Great sense of ownership, able to work diligently and have a positive mindset
Strong insurance product knowledge
Strong problem solving and communication skills
Self-motivated and able to work independently
Proficiency in both English and Chinese
工作职责
Lead to develop the overall product proposition from customer needs, its core benefit and payoff with its clear differentiation.
Take full ownership in all insurance product marketing initiatives including new product launches, revamps, product collateral, translation and layout of product selling guide, portfolio factsheets and regulatory disclosures.
Establish good control framework and workflow to ensure compliance with IA and HKMA requirements.
Take full ownership of product content on public website, collaborate with Digital Team on product content and internal sales platform.
Work collaboratively with key stakeholders (Distribution, Product Development, Bank Marketing, Legal, Compliance, Finance, Actuarial).
Lead and manage regulatory and internal audit on product marketing.
Lead and collaborate with HSIC Distribution Department to manage marketing budget, vendor management, procurement, payments, and budget approvals.
Be the project lead in Life Product Department for HSIC initiatives.
Lead ad-hoc projects and initiatives as assigned.
优先资格
Experience in managing risk-control stakeholders is highly preferred
AI 洞察
优缺点分析
优点
- Work for a leading bank with a strong insurance legacy and brand reputation.
- Exposure to full product life cycle and cross-functional collaboration.
- Competitive compensation and hybrid work flexibility.
- Opportunity to shape product strategy in a growing business unit.
- Requires extensive experience and deep regulatory knowledge in Hong Kong's insurance market.
- High responsibility for compliance and audit, requiring meticulous attention to detail.
- Managing multiple stakeholders and budgets can be demanding.
- Experienced insurance marketing professionals with a strong compliance mindset and leadership skills, looking for a senior role in a stable, prestigious bank.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Director of Insurance Marketing or Head of Life Product Proposition, overseeing broader product portfolios.
- Move into senior leadership roles within Hang Seng Bank's Insurance division or regional HSBC positions.
- Transition to consulting roles in insurance strategy or digital transformation.
- Develop and manage the overall product proposition for life insurance products, ensuring differentiation and customer focus.
- Oversee all marketing initiatives for product launches and revamps, including collateral creation, regulatory disclosures, and website content.
- Collaborate with internal stakeholders (Distribution, Product Development, Legal, Compliance, etc.) to align marketing strategies and ensure smooth execution.
- Manage marketing budget, vendor relationships, and compliance with IA and HKMA regulations.
- Strong insurance product knowledge and deep understanding of bancassurance.
- Excellent project management and team leadership skills with at least 10 years of experience.
- Proficiency in English and Chinese, with strong communication and problem-solving abilities.
- Experience in managing risk-control stakeholders and regulatory compliance.
申请策略
- Tailor your resume to demonstrate a strong ownership mindset and ability to work independently.
- Research Hang Seng's recent insurance product innovations to show genuine interest.
- Emphasize 10+ years of insurance marketing experience, especially in bancassurance.
- Showcase successful product launches and marketing campaigns with measurable results.
- Highlight team leadership, project management, and budget management experience.
- Include specific examples of regulatory compliance and stakeholder collaboration.
- Deepen knowledge of Hong Kong's IA and HKMA regulations for insurance.
- Familiarize with digital marketing tools and analytics platforms.
面试指南
- Use STAR method (Situation, Task, Action, Result) for behavioral questions.
- Highlight structured approach: assess customer needs, develop proposition, align stakeholders, monitor compliance.
- Show data-driven decision-making and risk management awareness.
- How do you ensure product differentiation in a competitive insurance market?
- Describe a time you managed a complex product launch involving multiple stakeholders.
- How do you balance marketing creativity with regulatory compliance?
- What experience do you have with budget management and vendor negotiations?
- How would you handle an audit finding related to product marketing?
职位点评
68
综合评分
Senior insurance marketing role at a top Hong Kong bank, offering competitive pay and hybrid work, with moderate growth and lifestyle balance.
更适合这类人
A senior professional motivated primarily by compensation and career development, who values stability and a hybrid work setup.
表现最好
薪资福利
相对薄弱
使命价值
薪资福利75
成长发展70
工作生活65
使命价值60
薪资福利
75中等
The role offers competitive compensation typical of senior-level positions at a major bank in Hong Kong, though specifics are not disclosed. Benefits likely include bonus, insurance, and retirement plans.
薪资信号未披露（AI估算：45K-85K/月）
成长发展
70中等
The role provides good growth opportunities in a fast-growing insurance business, with exposure to product strategy and cross-functional leadership. However, no explicit training or mentorship programs are mentioned.
技术前沿非技术岗（不适用）
业务类型profit_center
工作生活
65中等
Hybrid work style offers flexibility, but the role likely involves high responsibility and occasional overtime. Office location in Mongkok is accessible but not prime central.
工作模式混合式弹性办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值
60中等
The insurance industry provides social value through financial protection, but the role is primarily commercial. No strong mission signals beyond 'excellence'.
行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流
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