Marketing Manager, Client Engagement, Global Private Banking

该职位负责汇丰全球私人银行的客户互动营销工作，核心职责包括策划和执行高端客户活动、管理数字获客和品牌内容、协调跨部门利益相关者，并管理外部机构和供应商

) Event strategy, leadership and delivery: Lead planning and execution of PB-led and/or cross-business marketing events; Own end-to-end event management including concept development, run-of-show, guest journey, RSVP management, venue/vendor coordination, production, compliance/brand checks, and on-site leadership; Build and manage event workback schedules, risk/issue logs, contingency planning, and post-event debriefs; Ensure all events align with Global/ASP/HK Marketing strategy and deliver clear outcomes. 2) Digital acquisition, brand, content, campaign execution: Plan and execute digital acquisition initiatives to support growth in target segments; Work with internal partners and agencies to localise and activate campaign assets, content and supporting brand materials; Partner with channel owners and stakeholders to optimise conversion across the funnel using performance insights. 3) Stakeholder management & collaboration: Collaborate effectively with internal teams including International Wealth and Premier Banking, Brand & Brand Partnership, Corporate & Institutional Banking, Innovation Banking, Commercial Banking, and other partners; Build strong, trusted relationships with senior stakeholders; Provide clear recommendations, timely updates, and disciplined delivery management; Ensure a client-centric approach. 4) Agency and supplier management: Manage agencies and suppliers to maximise service quality and value, including onboarding, requisitioning, invoicing and payment processes; Maintain high standards of brand execution and production quality; Negotiate scopes and timelines where needed. 5) Measurement, reporting and optimisation: Define success metrics and track effectiveness of campaigns and events; Provide clear post-campaign/event reporting.

Experience in financial services (especially Private Banking), luxury, or agency environment preferred; strong candidates from other industries considered.