Define and continuously maintain the APAC category portfolio baseline by identifying and structuring the relevant product offering, and progressively developing a unified category framework and product list with clear definitions, ownership, and governance.
Define and prioritize category actions by determining which products to introduce, expand, optimize, or phase out, based on demand, profitability, portfolio gaps, and supply feasibility. Own end-to-end category lifecycle execution, including new product introduction, portfolio optimization, SKU rationalization, and phase-in/phase-out actions, ensuring cross-functional coordination and timely market readiness. Own and manage category product information and catalog structures, ensuring product data is accurate, consistently maintained across systems, and supports effective product visibility for sales and customer use. Interface with customers, sales teams, and engineering functions to ensure proper product information flow, including alignment of product specifications, cross-referencing between internal and customer systems, and distribution of relevant technical information to enable effective sales execution. Analyze category performance, market trends, customer needs, and competitive landscape to identify opportunities for portfolio improvement and profitability growth, and provide clear, data-backed insights to support decision-making. Establish and continuously improve category processes and operating cadence (portfolio governance, change control, supplier coordination, issue escalation, and reporting), prepare regular updates for relevant stakeholders, and manage CAPEX within the assigned scope.