Watch Jobs
Henkel logo
汉高
Internship as Brand Manager Assistant
立即应聘

Internship as Brand Manager Assistant

发布于 1 天前

实习/见习

Italy, Milano, Lombardy
无经验要求
实习生
混合式弹性办公
硕士
市场营销与传播
Analytical Skills
Cross-Functional Collaboration
English
Market Analysis
Marketing
Ms Office
Multitasking

AI 估算 · 7k–7k

实习岗位固定津贴€850/月，按汇率7.8换算为人民币约6630元，市场水平中等偏上。

职位详情

关于这个职位

这是一个面向在校或应届毕业生的品牌经理助理实习岗位，你将与品牌经理紧密合作，参与品牌战略的制定与执行，协调跨部门团队和外部机构，负责市场数据分析与创意素材开发

实习地点在米兰，提供灵活办公和国际化成长机会

最低要求

市场营销或相关领域硕士学位

有在国际化环境中工作的动力
强大的分析能力
具备多任务处理、灵活和消费者导向的思维方式
熟练使用MS Office办公软件
优秀的英语能力

工作职责

与品牌经理紧密合作，定义并执行品牌战略

通过与其他部门（全球营销团队、贸易营销、需求计划、研发和法律）以及外部合作伙伴（公关公司、促销和广告公司）的密切协作，支持产品上市/重新上市
分析评估市场数据、销售进/出和竞争情况
与创意机构合作制作广告素材、销售点物料和本地活动

AI 洞察

优缺点分析

优点

  • Work at a top-tier multinational with a strong brand portfolio, gaining valuable experience in FMCG marketing.
  • Hybrid work scheme and flexible hours offer a good work-life balance.
  • Exposure to the full marketing mix: strategy, analytics, creative, and cross-functional collaboration.
  • Free canteen, product box, and corporate benefits add financial value.
  • Internship allowance is modest (€850/month) relative to cost of living in Milan, though perks partially offset.
  • Fast-paced environment may require managing multiple tasks and tight deadlines.
  • Strong competition for conversion to full-time roles
  • performance must stand out.
  • This role is ideal for marketing students or recent graduates who are proactive, analytical, and eager to learn brand management in a global FMCG company. It suits those comfortable with a hybrid work model and looking for hands-on experience rather than high immediate pay.

缺点 / 挑战

暂无明显挑战项

角色解读

  • After internship, could transition to a Junior Brand Manager or Marketing Assistant role within Henkel or similar FMCG companies.
  • Develop a solid foundation in brand management, leading to roles in product management, trade marketing, or global marketing.
  • Potential for international exposure and fast-track career growth in a multinational corporation.
  • Assist the Brand Manager in defining and executing brand strategy, including product launches and market campaigns.
  • Analyze market data, sell-in/out, and competition to support data-driven decisions.
  • Coordinate with internal teams (R&D, Legal, Demand Planning) and external agencies (PR, advertising) to ensure seamless execution.
  • Strong analytical skills to interpret market data and derive actionable insights.
  • Excellent communication and collaboration skills for cross-functional teamwork.
  • Proficiency in MS Office, especially Excel and PowerPoint, for reporting and presentations.
  • Fluency in English
  • Italian is a plus for local market interaction.

申请策略

  • Tailor your cover letter to express enthusiasm for Henkel's brands and the FMCG industry.
  • Highlight any exposure to cross-cultural environments or international experience.
  • Emphasize any previous marketing internships, projects, or coursework related to brand strategy, market analysis, or campaign management.
  • Showcase analytical experience, e.g., data projects, Excel modeling, or market research reports.
  • Demonstrate cross-functional collaboration and language skills (English
  • Italian if applicable).
  • Include examples of multitasking or managing competing priorities.
  • Brush up on advanced Excel functions (pivot tables, vlookup) and PowerPoint for effective reporting.

面试指南

  • Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
  • For marketing-specific questions, structure answers around objectives, analysis, execution, and results.
  • Demonstrate cultural awareness and flexibility when discussing international experience.
  • Tell us about a time you analyzed data to solve a problem.
  • How do you prioritize tasks when handling multiple projects?
  • Why are you interested in brand management at Henkel?
  • Describe a situation where you worked effectively in a team with diverse backgrounds.
  • What do you know about Henkel's brand portfolio and our key competitors?

职位点评

75
综合评分

Valuable brand management internship at a multinational, offering strong developmental opportunities and flexible work, with modest pay.

从学习成长、工作节奏、岗位方向和实习待遇综合评估，方便比较实习机会。

更适合这类人
This role is best suited for candidates who prioritize skill development and career growth over high immediate compensation or strong social purpose, and who value a flexible work environment.
表现最好
成长发展
相对薄弱
使命价值
薪资福利60
成长发展85
工作生活85
使命价值50

薪资福利

60中等

The internship offers a fixed allowance of €850/month plus perks like free canteen and product box, which is modest but supplemented by benefits. The overall compensation is limited but reasonable for an internship.

薪资信号偏低 (6K-6K/月)
福利待遇Free Canteen、Product box、Special discount at Corporate Benefits

成长发展

85较高

The role provides strong growth opportunities through hands-on brand strategy, cross-functional collaboration, and international exposure. Henkel offers diverse national and international growth opportunities, making it highly developmental.

技术前沿非技术岗（不适用）
成长机会diverse national and international growth opportunities
业务类型ambiguous

工作生活

85较高

Flexible and hybrid work scheme with flexible hours supports good work-life balance. However, the location in Milan may involve commuting, and the internship is on-site partially.

工作模式混合式弹性办公
办公地点市区核心地段
加班情况未提及（无法判断）
工作生活平衡Flexible and hybrid work scheme with flexible hours

使命价值

50较低

Working for a global company with well-known brands offers some sense of purpose, but the internship focuses on commercial marketing rather than high social impact. The innovation level is moderate.

行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流

汉高 的其他在招职位

相似职位推荐

Watch Jobs