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汉高
Category Director of Shopper Insights - Walmart Inc.
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Category Director of Shopper Insights - Walmart Inc.

发布于 大约 4 小时前

中层管理(经理/总监)

United States, Bentonville, AR, AR
高级经验
全职员工
仅现场办公
学历未注明
市场营销与传播
Circana
Data Analytics
Nielseniq
Power Bi
Retail Link
Walmart Scintilla

AI 估算 · 15k–19k

Director level with specialized category management skills and high demand in retail; competitive base salary in line with indus

职位详情

关于这个职位

As Category Director of Shopper Insights at Henkel, you will lead category growth strategies for Walmart, using shopper and consumer insights to optimize assortment, pricing, and omnichannel performance. You will manage a team, build strategic partnerships with Walmart merchants, and drive data-driven decisions. This role is ideal for experienced category management professionals with strong analytical and leadership skills.

最低要求

Technical Skills: Advanced Category Management expertise; Strong proficiency with Circana (IRI), NielsenIQ, Numerator, Kantar, Luminate, Walmart Scintilla, Retail Link, Excel (Advanced), Power BI, Tableau.

Strategic Skills: Category strategy development, Assortment optimization, Space and modular planning, Shopper marketing integration, Pricing and promotion analysis, Omnichannel strategy.
Leadership Skills: Executive presence, Strategic influence, Team development, Cross-functional leadership, Change management, Stakeholder management.
Analytical Skills: Data storytelling, Financial acumen, Forecasting, Scenario planning, Business case development, Competitive intelligence.

工作职责

Develop short and long-term category growth strategies aligned with Walmart’s business objectives.

Identify category opportunities through shopper, consumer, and market insights.
Lead annual business planning and category reviews with Walmart merchants.
Translate trends into actionable recommendations that drive sales, share, and profit growth.
Lead assortment optimization and modular recommendations.
Analyze productivity, space allocation, and shelf performance.
Develop data-driven recommendations for SKU rationalization and new item placement.
Partner with merchandising teams to maximize category productivity.
Leverage consumer behavior, panel data, loyalty insights, and digital analytics.
Identify emerging trends and white space opportunities.
Build compelling category stories that influence merchant decisions.
Connect shopper needs to assortment, pricing, promotion, and innovation strategies.
Drive integration of in-store and eCommerce category strategies.
Analyze online search, conversion, ratings & reviews, and digital shelf performance.
Partner with Walmart Connect and digital teams to optimize category growth.
Identify opportunities to accelerate omnichannel penetration.
Build trusted relationships with Walmart merchants, category teams, and leadership.
Serve as the category thought leader internally and externally.
Lead executive-level category presentations and business reviews.
Influence decisions through fact-based selling and strategic recommendations.
Monitor category KPIs including Sales Growth, Market Share, Category Share, Velocity, Distribution, Profitability, Omnichannel Penetration.
Develop actionable insights from large and complex datasets.
Deliver clear recommendations supported by robust analytics.
Develop and coach category managers and analysts.
Foster a culture of curiosity, accountability, and strategic thinking.
Build organizational capability in category management and analytics.

AI 洞察

优缺点分析

优点

  • Work with Walmart, the world's largest retailer, gaining unparalleled exposure to retail dynamics.
  • Competitive compensation with bonus and comprehensive benefits including 401k and parental leave.
  • Opportunity to influence major category decisions and drive measurable business impact.
  • Access to advanced analytics tools and data sources for deep consumer insights.
  • High-pressure environment with tight deadlines and demanding merchant expectations.
  • Requires constant adaptation to evolving omnichannel strategies and digital tools.
  • Must balance data-driven decisions with relationship-building across multiple stakeholders.
  • This role is perfect for a seasoned category management professional who thrives on data analysis, strategic influence, and leading high-impact initiatives in a fast-paced retail environment.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Move into senior leadership roles such as VP of Category Management or Head of Insights.
  • Transition into broader commercial leadership or general management within Henkel or similar CPG companies.
  • Become a recognized thought leader in shopper insights and omnichannel strategy.
  • Develop and execute category growth strategies for Walmart using shopper and market insights.
  • Lead assortment optimization, modular planning, and data-driven SKU rationalization.
  • Drive omnichannel integration and partner with digital teams to enhance online and in-store performance.
  • Manage a team of category managers and analysts, fostering strategic thinking and accountability.
  • Advanced category management expertise with proficiency in tools like Circana, NielsenIQ, and Power BI.
  • Strong analytical skills to interpret complex datasets and deliver actionable insights.
  • Strategic influence and executive presence to build trusted relationships with Walmart merchants.
  • Leadership and team development capabilities to coach and grow category talent.

申请策略

  • Tailor your cover letter to demonstrate understanding of Walmart's strategic priorities and omnichannel focus.
  • Showcase your ability to translate insights into actionable recommendations with clear ROI.
  • Emphasize experience with Walmart-specific tools (Retail Link, Scintilla) and syndicated data (Circana, NielsenIQ).
  • Showcase quantifiable achievements in category growth, share gains, and assortment optimization.
  • Highlight leadership in developing teams and managing cross-functional projects.
  • Include examples of data storytelling and executive presentations that influenced merchant decisions.
  • Brush up on advanced Power BI or Tableau for data visualization.
  • Familiarize yourself with Walmart Connect and digital shelf analytics platforms.

面试指南

  • Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
  • For analytical questions, walk through your logic step by step, emphasizing data sources and business impact.
  • Show strategic thinking by linking your answer to broader company goals and Walmart's objectives.
  • How would you approach a category review with Walmart merchants?
  • Describe a time you used data to drive a significant assortment change.
  • How do you stay updated on shopper trends and incorporate them into strategy?
  • Tell us about a situation where you influenced a key stakeholder without direct authority.
  • How would you measure the success of an omnichannel category strategy?

职位点评

71
综合评分

High-paying Director role at Henkel with strong benefits, requires on-site presence in Bentonville, AR.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
This role is ideal for candidates prioritizing high compensation and benefits over work location flexibility.
表现最好
薪资福利
相对薄弱
工作生活
薪资福利85
成长发展75
工作生活50
使命价值60

薪资福利

85较高

The role offers a competitive salary range ($180k-$230k) and comprehensive benefits including 401k, bonus, and parental leave, strongly satisfying compensatory needs.

薪资信号偏高 (15K-19K/月)
福利待遇Health Insurance、Paid time off、flexible & hybrid work policies、vacation buy/sell program、401k matching、employee share plan、annual performance bonus、student loan reimbursement、12-week gender neutral parental leave、fertility support、adoption & surrogacy reimbursement、discounted child and elderly care、scholarships、tuition reimbursement

成长发展

75中等

The role provides opportunities for skill development through exposure to advanced analytics tools and strategic projects, but lacks explicit mention of structured career progression or training programs.

技术前沿主流现代技术
技术栈Circana、NielsenIQ、Power BI、Tableau、Retail Link、Walmart Scintilla
成长机会career growth opportunities、skills development courses、tuition reimbursement
业务类型profit_center

工作生活

50较低

The role requires on-site presence in Bentonville, AR, and mentions flexible work policies only as a general benefit, but the need to travel or work extended hours may impact work-life balance.

工作模式仅现场办公
办公地点郊区/偏远地区
加班情况未提及（无法判断）
工作生活平衡flexible & hybrid work policies、Paid time off、vacation buy/sell program

使命价值

60中等

The role contributes to Henkel's growth and Walmart's retail success, offering a sense of impact in the consumer goods industry, but lacks strong mission-driven elements.

行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流

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