Praktikum Digital Marketing & Category Management

优缺点分析

角色解读

• After the internship, you can pursue a career in digital marketing or category management at Henkel or other FMCG companies.
• Potential to move into brand management, e-commerce, or shopper marketing roles with further experience.
• International opportunities within Henkel's global network due to the company's multinational presence.
• Plan and execute digital marketing campaigns for consumer adhesives in the DACH region, including social media management on Meta, TikTok, and Pinterest.
• Support category management tasks such as optimizing shelf layouts, analyzing assortment data, and developing shopper-centric growth ideas.
• Analyze dashboards, market data, and campaign performance to derive actionable recommendations.
• Collaborate closely with marketing, sales, and market research teams to gather shopper insights across channels.
• Strong analytical and organizational skills, with proficiency in MS Office (Excel, PowerPoint).
• Excellent communication skills in both German and English (fluent).
• Ability to work independently and in a team, with a high degree of self-reliance.
• Basic understanding of digital marketing, social media platforms, and category management principles.

申请策略

暂无内容

面试指南

暂无内容