高级策略运营专家-增长策略负责人
发布于 2 小时前普通员工/个人贡献者
值不值得投
综合评分 79
A high-impact senior strategy role in Keeta's Brazil expansion, offering strong developmental prospects and AI-empowered workflows, though demanding high adaptability in a new overseas market.
从薪资福利、成长发展、工作生活和使命价值四个维度综合评估，方便横向比较。
薪资怎么样
4.5万
比数据运营中位数高
发布情况
新岗位 · 今天发布
公司情况
这家公司招聘很活跃
约 5430 个在招 · 其中数据运营 7 个
市场机会
选择面较广
数据运营 · 约 120 个在招
职位详情
关于这个职位
作为美团Keeta巴西业务的商家增长核心策略专家，你将通过深度数据分析与策略拆解，驱动供给规模、质量及价格优势的建立
最低要求
本科及以上学历，8年及以上数据运营 / 策略运营 / 数据产品相关经验
工作职责
市场调研与分析：负责供给侧营销活动，商家成长的数据监控体系建设，建设和挖掘内外部数据，建设价格竞争对标的能力，为策略制定提供扎实的事实依据
AI 洞察
优缺点分析
优点
- Core role with high impact: Directly responsible for vertical business performance and involved in the 0-to-1 design of data rules and tag systems.
- International career prospects: Opportunity to work in a diverse, global market and grow alongside the company's overseas expansion.
- AI-empowered environment: Equipped with cutting-edge AI tools to enhance productivity and stay competitive in the AI era.
- High complexity: Navigating a new and complex overseas market requires strong adaptability and problem-solving skills in an ambiguous environment.
- Cross-functional pressure: Leading cross-departmental projects and aligning multiple teams can be demanding and require exceptional stakeholder management.
- Data-driven strategy professionals with extensive experience in operations or data products, who are eager to take on international challenges and thrive in a fast-paced, AI-empowered startup environment.
缺点 / 挑战
暂无明显挑战项
角色解读
- Transition from a strategy expert to a comprehensive business leader by mastering product operations, data analysis, and strategic planning.
- Gain valuable international exposure by participating in complex market constructions and growing with the company's global expansion.
- Drive merchant growth and supply-side strategies by conducting deep market research and data analysis to build a competitive advantage in pricing and quality.
- Design and implement growth strategies, including product selection, merchant cold-start, and premium merchant support, to optimize the platform ecosystem.
- Lead cross-departmental projects to translate strategies into actionable SOPs and incentive plans for frontline teams, ensuring successful productization and execution.
- Proficiency in SQL and strong data analysis skills to build data monitoring systems and price benchmarking capabilities.
- Systematic planning ability to break down business goals into data rules, tags, and metric systems.
- Excellent communication and cross-functional collaboration skills to align data, product, tech, and business teams.
申请策略
- Familiarize yourself with Keeta's current business status in Brazil and its competitors to show your commercial awareness during the interview.
- Highlight your 8+ years of experience in data/strategy operations, emphasizing successful projects where you drove supply-side growth or merchant ecosystem optimization.
- Showcase your proficiency in SQL and data analysis, specifically how you built data monitoring systems or metric frameworks from scratch.
- Demonstrate your ability to use AI tools (like ChatGPT/Copilot) to improve work efficiency and your proactive exploration of AI in business scenarios.
- Deepen your understanding of the Brazilian local market, especially the food delivery and instant retail landscape, to better prepare for market-specific strategies.
- Enhance your cross-cultural communication and project management skills to effectively lead cross-departmental initiatives in a global team.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing on quantifiable business outcomes.
- For strategy questions, follow a framework: Market Diagnosis -> Strategy Design -> Execution & Productization -> Result Measurement.
- Can you walk us through a time when you designed a supply-side growth strategy from scratch? What was the impact?
- How do you approach building a data monitoring system and price benchmarking capability for a new market like Brazil?
- Describe a situation where you had to align conflicting priorities between product, tech, and business teams. How did you resolve it?
- How have you integrated AI tools into your daily workflow to improve efficiency and quality?
- Prepare specific case studies of your past projects, highlighting your data analysis process, strategic thinking, and cross-functional leadership.
- Research the Brazilian food delivery market, local consumer behavior, and Keeta's recent moves to demonstrate your market insight.
职位点评
薪资福利
The role offers a competitive compensation package for a senior strategy position in Brazil, reflecting the high demand for experienced data and operations professionals in the international market.
成长发展
The position provides significant growth opportunities through 0-to-1 system building, international exposure, and an AI-empowered work environment, making it highly conducive to career advancement.
工作生活
While the role offers an AI-empowered environment to improve efficiency, the senior-level responsibilities and cross-departmental coordination in a new overseas market may demand high flexibility and potentially long working hours.
使命价值
Working for Keeta's global expansion aligns with the mission of improving people's lives through better food and delivery services, offering a strong sense of purpose in a high-growth international sector.