Marketing Manager – User Growth
发布于 2 小时前中层管理(经理/总监)
值不值得投
综合评分 84
High-impact senior user growth role in Dubai offering strong career development, competitive pay, and strategic impact in a fast-paced international expansion.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资怎么样
7万
比用户运营中位数高
发布情况
新岗位 · 今天发布
公司情况
这家公司招聘很活跃
约 3910 个在招 · 其中用户运营 33 个
市场机会
选择面较广
用户运营 · 约 420 个在招
职位详情
关于这个职位
As the Marketing Manager for User Growth at Keeta, you will own the user growth roadmap to increase the active user base in the Middle East market. You will drive user acquisition and reactivation across key performance marketing channels while leading a senior team to achieve significant growth results.
最低要求
Bachelor's degree or above, majoring in Marketing, Business Administration, or related fields preferred.
工作职责
Own the User Growth roadmap, focusing on increasing the active user base through acquisition, activation, retention, reactivation, and higher order frequency.
优先资格
International market background is preferred.
AI 洞察
优缺点分析
优点
- Join a fast-growing international team, offering significant resources and strategic impact in a new market.
- Full decision-making authority and the chance to build growth strategies from the ground up.
- Competitive compensation and the opportunity to live and work in a cosmopolitan, multicultural environment like Dubai.
- Navigating the complexities of a new and diverse market like the Middle East, requiring rapid adaptation to local consumer behaviors.
- High pressure to deliver significant user growth and ROI in a highly competitive food delivery landscape.
- Experienced growth marketing leaders with a strong international background and a proven track record of managing large teams in dynamic markets.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progression to Head of Growth or Regional Marketing Director, overseeing broader market expansion strategies.
- Opportunity to shape the foundational growth strategies for a rapidly expanding international tech company.
- You will own the user growth roadmap, focusing on acquiring, activating, and retaining users in the Middle East market.
- You will manage performance marketing campaigns across channels like Meta, Google, TikTok, and Snapchat to drive traffic and conversions.
- You will lead and manage a team of over 10 members, collaborating with CRM, Partnerships, Data, and Product teams.
- Deep expertise in performance marketing, user acquisition, and funnel optimization across multiple digital channels.
- Strong data analysis skills to monitor KPIs, identify trends, and formulate data-driven growth strategies.
- Proven senior team management experience with the ability to lead large teams and deliver significant growth results.
申请策略
- Research Keeta's recent expansion in the Middle East and tailor your application to show how your skills align with their specific regional challenges.
- Highlight specific metrics of user growth, acquisition costs (CAC), and ROI achieved in previous international or Middle East roles.
- Showcase your experience in managing and scaling teams of 10+ members, emphasizing leadership and cross-functional collaboration.
- Detail your expertise in performance marketing channels (Meta, Google, TikTok) and how you optimized funnels for maximum conversion.
- Familiarize yourself with the Middle East consumer behavior, local digital landscape, and cultural nuances in marketing.
- Brush up on Arabic language basics if possible, as it is a plus and shows commitment to the local market.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing heavily on quantifiable results and data-driven decision-making.
- When discussing strategy, break down your thought process from macro business goals to micro tactical executions and channel-specific optimizations.
- Can you walk us through a successful user growth campaign you led in an international market, including the strategy and results?
- How do you approach building a bottom-up growth strategy and translating high-level business targets into actionable funnel drivers?
- Describe your experience managing a team of 10+ members. How do you ensure alignment and maintain high performance?
- How do you evaluate and optimize the channel mix for performance marketing to improve acquisition efficiency and ROI?
- Prepare detailed case studies of your past growth campaigns, including specific metrics on CAC, retention rates, and team performance.
- Research the competitive landscape of food delivery in Dubai and the Middle East to provide informed insights during the interview.
职位点评
薪资福利
The role offers a competitive compensation package in a high-cost, high-reward location like Dubai, reflecting the senior level of the position.
成长发展
Offers full decision-making authority, strategic expansion participation, and clear career development in a fast-growing international team.
工作生活
Based in Dubai offering a cosmopolitan living environment, though the senior management role and market expansion likely demand high commitment.
使命价值
Contributes to a mission of improving people's lives through reliable delivery services, creating value for users, restaurants, and riders.