美图
Senior International PR Manager (NA, EU & LATAM)
Senior International PR Manager (NA, EU & LATAM)
发布于 大约 4 小时前普通员工/个人贡献者
美国
高级经验
全职员工
仅现场办公
学历未注明
市场营销与传播
Generative AI
PR
Strategic Planning
Stakeholder Management
Media Relations
Cross-Cultural Communication
AI 估算 · 58k–88k
Based on 5+ years PR experience in tech, US market, senior role. Estimated annual salary $100k-$150k converted to RMB.
职位详情
关于这个职位
This role leads Meitu's PR strategy across North America, Europe, and Latin America, translating generative AI innovations into compelling narratives that resonate with western tech and cultural trends. You will manage media relations, crisis communications, and cross-regional collaboration, serving as the key bridge between Meitu’s technology and global audiences.
最低要求
Qualifications
+ years of hands-on PR experience within tech corporations, multinational enterprises, or global PR agencies, with a documented history of navigating North American, European, or Latin American (especially Brazilian) media landscapes.
An established, directly accessible portfolio of relationships with journalists and editors driving western tech, finance, and consumer lifestyle media, paired with an understanding of western editorial logic.
Strong strategic thinking combined with exceptional brand planning and a proven capacity for high-quality content creation, speechwriting, and press copy.
Native or near-native English fluency, with a masterful command of written communication and an intuitive grasp of regional cultural nuances.
Deep cross-cultural empathy and stakeholder management skills, with the ability to adapt to cross-timezone collaboration with China-based teams under high-intensity project cycles.
工作职责
Key Responsibilities
Overseas PR Framework & Communications: Analyze regional nuances and competitor landscapes across North America and Latin America to design distinct, localized PR blueprints, managing each campaign from initial concept to media coverage.
Media Relations & Ecosystem Expansion: Conduct proactive outreach and maintain trusted partnerships with Tier-1 tech journalists, financial outlets, and wire services. Coordinate with local product operations teams to integrate regional creator networks and MCN resources.
Reputation Management & Crisis PR: Oversee daily media monitoring and risk assessment across NA and LATAM. Establish routine response frameworks and messaging for sensitive global topics—such as AI ethics and data privacy—ensuring rapid, compliant resolution of breaking issues.
Cross-Regional Collaboration: Serve as the strategic execution link between regional markets and China headquarters. Align local PR initiatives with overall group communication goals while leading the localized planning and rollout for major product launches and key milestones.
优先资格
Bonus Points
Experience leading industry-benchmark brand campaigns or successfully driving explosive organic growth for consumer mobile apps in western markets.
Professional working proficiency in Mandarin Chinese, Portuguese or Spanish to facilitate seamless cross-border teamwork.
A genuine passion for the evolution of generative AI and digital aesthetics, characterized by a proactive interest in testing new AI photo/video applications and translating technical code into resonant human stories.
AI 洞察
优缺点分析
优点
- High visibility role at a publicly traded company with global expansion, offering exposure to cutting-edge AI technology.
- Opportunity to own PR strategy across major markets (NA, EU, LATAM), building a diverse portfolio of media relations.
- Strong cross-cultural experience, working with teams across time zones and learning from different regional approaches.
- Competitive compensation for senior PR roles in the US tech industry.
- Requires managing high-intensity project cycles with China-based teams, involving late meetings due to time zone differences.
- Crisis PR responsibilities can be stressful, especially around sensitive topics like AI ethics and data privacy.
- Must balance strategic planning with detailed execution, which can be demanding without a large support team.
- This role is ideal for an experienced PR professional who thrives on cross-cultural challenges, has a strong network in western media, and is passionate about translating complex technology into engaging stories.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Director of Global Communications, overseeing PR across multiple regions with larger team and budget.
- Pivot to VP of Brand or Marketing in tech companies, leveraging deep PR experience and industry connections.
- Become an independent PR consultant or agency founder, specializing in cross-border tech communications.
- Design and execute localized PR strategies for North America, Europe, and Latin America, managing campaigns from concept to media coverage.
- Build and maintain relationships with Tier-1 tech journalists, financial outlets, and wire services, integrating regional creator networks.
- Oversee daily media monitoring and crisis PR, establishing response frameworks for sensitive topics like AI ethics and data privacy.
- Act as the strategic link between regional markets and China headquarters, aligning local PR with global communication goals.
- Deep understanding of western media ecosystems and editorial logic, with an established network of journalist contacts.
- Native or near-native English fluency, exceptional writing skills for press releases, speeches, and copy.
- Strong cross-cultural empathy and stakeholder management, able to collaborate across time zones under high-pressure cycles.
- Strategic thinking combined with hands-on execution, able to translate generative AI technology into compelling narratives.
申请策略
- Tailor your cover letter to demonstrate knowledge of Meitu's products and recent global expansion moves.
- Prepare case studies of how you adapted a global PR strategy for a local market (e.g., US vs. Brazil).
- Emphasize specific PR campaigns you led for tech brands in North America, Europe, or Latin America, with measurable outcomes like media impressions or coverage.
- Include your journalist relationships: list top-tier publications you've placed stories in (e.g., TechCrunch, Bloomberg, The Verge).
- Highlight crisis management experience, especially in tech (e.g., data privacy incidents, AI ethics controversies).
- Showcase bilingual or multilingual skills if applicable (Chinese, Spanish, Portuguese).
- If not fluent, study Mandarin Chinese to improve cross-border collaboration with China headquarters.
- Deepen understanding of generative AI by following industry news and testing new AI photo/video apps.
面试指南
- Use the STAR method (Situation, Task, Action, Result) for behavioral questions, focusing on measurable outcomes.
- For strategy questions, outline a step-by-step plan: research, target audience, key messages, media outreach, measurement.
- Demonstrate cultural awareness by mentioning specific regional nuances (e.g., press culture in Brazil vs. US).
- How would you design a PR campaign for a new generative AI feature launching in the US market?
- Tell me about a time you managed a PR crisis, especially related to data privacy or AI ethics.
- How do you build relationships with journalists in a new market you're not familiar with?
- Describe a successful cross-regional collaboration you led with a remote team in a different time zone.
- What is your approach to translating complex technology into stories for a general audience?
职位点评
69
综合评分
Senior PR role at a visionary AI company, offering great development and competitive pay, but demanding high intensity and cross-timezone work.
更适合这类人
Best suited for a PR professional who prioritizes career growth, cutting-edge technology exposure, and cross-cultural experience over work-life balance.
表现最好
成长发展
相对薄弱
工作生活
薪资福利80
成长发展85
工作生活40
使命价值70
薪资福利
80较高
Compensatory motivation is well-addressed: the role offers competitive senior-level compensation in the US tech market, typical for PR managers with 5+ years experience. Benefits may include standard US tech perks (healthcare, equity), but not explicitly mentioned in the JD.
薪资信号未披露（AI估算：58K-87K/月）
成长发展
85较高
Development opportunities are strong: working with generative AI technology at a leading company, exposure to multiple international markets, and potential to lead high-visibility campaigns. However, no explicit training or promotion path is mentioned.
技术前沿前沿/新兴技术
技术栈Generative AI、AI photo/video applications
业务类型ambiguous
工作生活
40较低
Lifestyle scores lower due to high-intensity project cycles and cross-timezone collaboration with China, which likely involves late meetings and tight deadlines. No mention of remote work or flexibility; likely office-based in US city.
工作模式仅现场办公
办公地点未明确
加班情况明确要求弹性/高强度
使命价值
70中等
Purposive motivation is moderate: working on generative AI that impacts global creative industries has positive social potential, but the role is commercially driven. Industry growth in AI is high, but the specific impact may not be directly mission-driven.
行业发展高速增长赛道
社会影响中性/一般
创新程度积极采用新技术
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