历峰商业
MARKETING MANAGER
MARKETING MANAGER
发布于 大约 17 小时前中层管理(经理/总监)
Taipei, Taiwan, China
高级经验
全职员工
仅现场办公
本科
市场营销与传播
Campaign Management
Omni-Channel
Marketing Strategy
Pr Communications
Event Activation
Line Crm
AI 估算 · 30k–40k
奢侈品行业营销经理年薪约30-40万人民币（台北），薪资较高但未明确披露，按市场水准估算。
职位详情
关于这个职位
作为IWC万国表台湾区市场营销经理，你将负责制定并执行本地化的整合营销策略，提升品牌知名度和市场份额
你需要主导营销活动、数字转型、全渠道沟通以及外部合作，推动门店客流并吸引高净值客户
这个职位要求十年以上奢侈品行业市场营销经验，并具备优秀的团队管理和项目协调能力
最低要求
Bachelor's degree in Marketing, Communications, Business Administration, or a related field
years of experience in marketing, PR, or communications, ideally within the luxury goods sector
Proven ability to develop and execute successful marketing and PR strategies
Strong analytical skills with experience in measuring campaign effectiveness and ROI
Excellent written and verbal communication skills in English and Mandarin/Cantonese
Strong team management skills with a collaborative approach.
Ability to adapt in a fast-paced environment and manage multiple projects simultaneously
工作职责
Marketing & Campaign Management:
Support Marketing and Communications Director, NEA and develop integrated marketing plans for Taiwan market while ensuring alignment with global and NEA regional strategies.
Lead the planning and rollout of local campaigns for product launches, securing regional and global approvals as needed.
Implement marketing initiatives across all channels to support brand awareness, client recruitment, engagement, and commercial objectives.
Prepare creative briefs, campaign timelines, and execution frameworks to ensure seamless delivery.
Define and measure key performance indicators and ROI, generating insights and recommendations for continuous improvement.
Monitor budget utilization closely and coordinate with internal stakeholders for accurate forecasting and optimization.
Digital Transformation and Omni‑channel Communications:
Drive local digital acceleration by strengthening LINE CRM capabilities, data utilization, and customer engagement journeys.
Oversee omni-channel communication strategies across owned, paid, and earned channels to deliver consistent brand messaging.
Manage agencies to execute the annual media plan, optimizing digital investment and exploring new platforms that drive measurable traffic.
Events Activation and Partnerships for Customer Growth:
Develop and execute boutique traffic‑driving actions in close collaboration with the Commercial team and retail partners.
Lead VIP activations, sales promotion and client engagement experiences with meticulous attention to brand standards and local relevance.
Partner with banks, insurers, malls, art institutions, auction houses, and luxury brands to expand reach and recruit HNWIs.
Manage A&P budgets and resources for all events to ensure cost efficiency and impactful outcomes.
Ensure all initiatives follow IWC global guidelines and maintain close alignment with Headquarters and NEA stakeholders.
PR Communications:
Oversee the creation and distribution of local content across online and offline platforms to maintain a consistent brand voice.
Develop press materials, storytelling assets, and local visual content that elevate IWC’s brand identity within Taiwan.
Strengthen media relationships to maximize share of voice and secure high-quality coverage across institutional, product, and event topics.
Execute the annual PR plan and continuously optimize based on performance.
Store VM and Maintenance:
Work closely with the Commercial team and boutique teams to ensure high standards of store maintenance and visual merchandising, in line with global guidelines.
Support the Store Development Assistant Manager, NEA in executing the retail development roadmap, including boutique upgrades, openings, and VM rollouts.
Monitor in-store brand expression and client journey touchpoints, ensuring consistency with campaign storytelling and overall brand positioning.
AI 洞察
优缺点分析
优点
- 入职顶级奢侈品集团IWC，品牌影响力大，个人履历含金量高
- 职位涉及策略、数字、活动、公关等多维度工作，技能锻炼全面
- 与高端客户和合作伙伴接触，积累优质人脉资源
- 有机会参与全球项目，拓展国际视野
- 工作强度较大，需同时管理多个项目和外部合作方，节奏快
- 奢侈品牌对细节和品质要求极高，容错空间小
- 需要持续适应数字营销和CRM工具的快速变化
缺点 / 挑战
- 适合拥有丰富奢侈品或高端品牌营销经验，热爱挑战、注重细节、渴望在豪华行业长期发展的营销管理者
角色解读
- 向市场营销与沟通总监（NEA区域）晋升，负责更大范围的市场策略
- 横向发展至品牌管理或零售管理岗位，深入业务运营
- 在奢侈品集团内部跨品牌调动，积累多品牌管理经验
- 制定并执行台湾市场的整合营销计划，包括产品发布、品牌活动和VIP客户体验
- 推动数字转型，强化LINE CRM和数据运用，优化全渠道沟通策略
- 管理与外部合作伙伴（如媒体、银行、奢侈品品牌）的关系，拓展高端客户
- 监督公关内容创作、媒体关系和门店视觉陈列，确保品牌一致性
- 十年以上营销或公关经验，奢侈品行业优先
- 强大的战略规划能力和数据分析能力，能衡量营销ROI
- 流利的中英文沟通和表达能力，能够与总部和本地团队协作
- 团队管理经验，能同时管理多个项目并在快节奏环境中工作
申请策略
- 显示对IWC品牌文化的理解，表达对台湾市场的独特洞察
- 准备2-3个创新但可行的营销提案，展示战略思维
- 突出奢侈品或高端品牌的营销成功案例，尤其是带动销售和客流量的活动
- 强调数字营销和CRM经验（如LINE、微信等本地平台）
- 展示团队管理和跨部门协作的具体成果
- 附上优秀的中英文沟通能力的证据（如双语简历）
- 深入学习LINE CRM和其他本地数字营销工具
- 了解奢侈品行话和高端客户心理，提升品牌策划敏感度
面试指南
- 用STAR（情境-任务-行动-结果）模型结构化描述案例
- 强调数据驱动的决策过程，展示分析能力
- 体现对奢侈品行业和高端客户行为的深刻理解
- 请分享一次你成功策划并执行一个高影响力营销活动的案例，你是如何衡量ROI的？
- 描述你如何与不同团队（如销售、产品、外部机构）协作推进项目
- 在数字转型方面，你有哪些具体经验？如何利用CRM提升客户忠诚度？
- 你如何管理预算并确保活动在预算内达到最佳效果？
- 如果公司希望吸引更多高净值客户，你会制定什么策略？
职位点评
58
综合评分
奢侈品集团营销经理，薪资待遇优厚、技能成长空间大，但工作节奏快且WLB一般。
更适合这类人
适合重视职业发展、技能积累和品牌影响力的求职者，对工作生活平衡要求不高。
表现最好
成长发展
相对薄弱
工作生活
薪资福利65
成长发展75
工作生活40
使命价值50
薪资福利
65中等
薪资未明确披露，但奢侈品行业通常提供有竞争力的薪酬和福利，不过JD中未列出具体福利。
薪资信号未披露（AI估算：30K-40K/月）
成长发展
75中等
职位提供全面的营销技能锻炼和跨团队协作机会，但未明确提及培训或晋升路径。
技术前沿非技术岗（不适用）
业务类型profit_center
工作生活
40较低
未提及远程或弹性工作，奢侈品营销工作节奏快，可能涉及加班。
工作模式仅现场办公
办公地点未明确
加班情况未提及（无法判断）
使命价值
50较低
奢侈品行业属于成熟稳定市场，对社会的直接影响力有限，但品牌价值高。
行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流
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