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香奈儿
Senior Corporate Communications Manager, North Asia
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Senior Corporate Communications Manager, North Asia

发布于 大约 3 小时前

中层管理(经理/总监)

Hong Kong S.A.R.
专家级经验
全职员工
仅现场办公
本科
市场营销与传播
Media Relations
Public Relations

AI 估算 · 60k–120k

Senior communications role in a global luxury brand, Hong Kong; requires 8-12 years experience; compensation is competitive.

职位详情

关于这个职位

This is a senior corporate communications role at CHANEL based in Hong Kong, leading reputation and leadership communications for the North Asia region. You will develop and execute external communications strategies, manage sensitive issues, and craft compelling narratives for leadership and internal audiences. Ideal for an experienced communications professional with 8-12 years of experience and a passion for brand reputation and social impact.

最低要求

Education: Bachelor's degree and above in Communications, Public Relations, Journalism, Marketing, or a related field.

Experience: A minimum of 8-12 years of progressive experience in corporate communications, public relations, or media relations. A mix of in-house and agency experience is preferred.
Complete fluency in written and spoken English is essential; Professional proficiency in written and spoken Mandarin or Korean would be a significant advantage.
Demonstrated track record of developing and executing successful, high-impact PR and communications campaigns.
Strong crisis and issues management experience with a calm and strategic approach under pressure.
Excellent writing, editing, and verbal communication skills, with the ability to distill complex information into clear and compelling messages.
Strategic thinker, highly collaborative, poised, results-oriented, and able to navigate a complex, matrixed organization.

工作职责

Corporate Communications:

Build a coherent, proactive reputation strategy and common vision to amplify one singular voice and grow the positive influence and impact of Chanel in the North Asia region. Elevate brand visibility and leadership through compelling storytelling and tailored communications.
Conceive and implement strategic campaigns and build engagement about sustainability, employer branding, and social commitments.
Sensitive Communication Management:
Develop and execute reputation management strategies, structures, plans and capabilities to identify and address relevant issues for North Asia.
Assess evolving issues with discretion and agility, embedding strategic judgment into both proactive and reactive communications.
Act decisively to protect and enhance the House’s reputation, lead crisis communications and issues management in close collaboration with the Global Sensitive communications team, ensuring timely and effective responses to any issues that may arise.
Leadership Communications:
Orchestrate communications for the regional leadership team, ensuring all touchpoints reflect the House’s unique vision and values. Craft compelling speeches, messages, and presentations for internal and external engagements, reinforcing the House’s commitment to authenticity, creative leadership, and stakeholder inspiration.
Provide strategic counsel to leadership for high-profile interviews, town halls, and industry forums, ensuring alignment and consistency across every channel.
Internal Communications:
Implement the region’s internal communications strategy through compelling content creation and interactive communications initiatives.
Coordinate and manage internal communications platforms with alignment and engagement across the region.
Global-Regional-Market Alignment:
Cascade global content and messaging, adapting for regional specificity and working closely with Markets to ensure consistency.
Represent the region in global editorial forums, ensuring two-way communication and influence.

优先资格

A mix of in-house and agency experience is preferred. Professional proficiency in written and spoken Mandarin or Korean would be a significant advantage.

AI 洞察

优缺点分析

优点

  • Working for a prestigious global luxury brand with strong reputation.
  • High-impact role with exposure to senior leadership and regional strategy.
  • Opportunity to shape corporate narrative and social responsibility initiatives.
  • Cross-regional and global collaboration, enhancing international experience.
  • High pressure in managing sensitive issues and crisis communications.
  • Complex matrix organization requiring strong stakeholder management.
  • May require long hours and significant travel across North Asia.
  • This role is ideal for experienced communications professionals who thrive in high-stakes environments and are passionate about brand reputation and leadership storytelling.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Progress to a regional or global communications leadership role.
  • Expand into broader corporate affairs or brand management.
  • Develop influence and strategic advisory skills at executive level.
  • Develop and execute external communications strategies to shape CHANEL's reputation in North Asia.
  • Manage sensitive communications and crisis issues, protecting brand reputation.
  • Lead executive communications, including speeches, interviews, and presentations for leadership.
  • Drive internal communications and align regional efforts with global and market teams.
  • -12 years of corporate communications/PR experience, ideally mix of agency and in-house.
  • Excellent writing and storytelling skills, able to craft compelling narratives.
  • Strong crisis management and strategic judgment under pressure.
  • Fluent English
  • Mandarin or Korean is a strong advantage.

申请策略

  • Tailor application to show understanding of North Asia market nuances.
  • Demonstrate cultural fit with Chanel's values of creativity and authenticity.
  • Highlight specific PR campaigns and their measurable impact.
  • Emphasize crisis management experience with concrete examples.
  • Showcase experience in executive communications and media relations.
  • Mention any work with luxury, fashion, or consumer brands.
  • Strengthen Mandarin or Korean language skills if not fluent.
  • Familiarize with sustainability and social impact communications.

面试指南

  • Use STAR method for behavioral questions, focusing on results and strategic thinking.
  • Show understanding of the luxury industry and brand reputation management.
  • Emphasize collaboration and ability to navigate complex organizations.
  • Describe a time you managed a reputation crisis. What was your strategy?
  • How do you align regional communications with global brand guidelines?
  • Can you give an example of a successful leadership communications campaign?
  • How would you handle conflicting priorities between market teams and global?
  • What is your approach to communicating sustainability commitments?

职位点评

69
综合评分

Senior communications role at a luxury brand, offering strong growth and purpose but demanding high pressure and on-site work in Hong Kong.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
This role is best for experienced communications professionals who prioritize career growth, brand impact, and strategic challenges over work-life balance.
表现最好
成长发展
相对薄弱
工作生活
薪资福利70
成长发展80
工作生活50
使命价值75

薪资福利

70中等

The salary is not disclosed, but as a senior role at a luxury brand in Hong Kong, compensation is likely competitive. However, no explicit benefits are listed in the JD.

薪资信号未披露（AI估算：60K-120K/月）

成长发展

80较高

This role offers substantial growth opportunities through exposure to regional strategy, senior leadership, and global collaboration, as highlighted in 'What you will learn'.

技术前沿非技术岗（不适用）
业务类型ambiguous

工作生活

50较低

Based in Hong Kong, this is an office-based role with no mention of flexible work arrangements or work-life balance. The nature of crisis management may require long hours.

工作模式未明确
办公地点市区核心地段
加班情况未提及（无法判断）

使命价值

75中等

The role emphasizes reinforcing brand leadership and social commitment, with a focus on sustainability and employer branding, providing a sense of purpose.

行业发展稳定成熟行业
社会影响中性/一般
使命信号social commitment、sustainability
创新程度稳健跟随主流

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