强生
Marketing Lead, Cardiovascular – Electrophysiology and Heart Recovery
Marketing Lead, Cardiovascular – Electrophysiology and Heart Recovery
发布于 大约 14 小时前中层管理(经理/总监)
Mongkok, Kowloon, Hong Kong
中级经验
全职员工
仅现场办公
本科
市场营销与传播
Cross-Functional Collaboration
Stakeholder Management
Kol Engagement
Product Management
Brand Marketing
Heart Recovery
AI 估算 · 45k–70k
Based on seniority (5-8 years experience) and industry (medical devices), typical monthly salary in Hong Kong for this role rang
职位详情
关于这个职位
The Marketing Lead for Cardiovascular Electrophysiology and Heart Recovery at Johnson & Johnson in Hong Kong is responsible for translating regional portfolio strategies into local commercial execution. This role leads product marketing, launch readiness, customer engagement, and sales enablement to accelerate therapy adoption and drive sustainable growth in the electrophysiology and heart recovery segments.
最低要求
Bachelor's degree in Marketing, Business, Life Sciences, Biomedical Engineering, Medical Technology, Nursing, Medicine, or related discipline; MBA, IBHRE or advanced degree preferred.
years' relevant experience in medical device marketing, product management, clinical marketing, commercial excellence, therapy development, or clinical sales.
Cardiovascular, electrophysiology, interventional cardiology, structural heart, cardiac surgery, critical care, or mechanical circulatory support experience required. Clinical experience in Electrophysiology is highly preferred.
Proven experience in product launches, KOL engagement, field enablement, market development, and commercial performance management.
Fluent English required; Cantonese and Mandarin highly advantageous.
工作职责
Commercial strategy and execution: Translate global and regional strategy into local product marketing, launch, account activation, clinical readiness, field tools, and customer-facing materials.
Launch excellence and market readiness: Drive new product and market readiness, including sales force enablement, congress activation, early-experience capture, and post-launch performance management.
Customer engagement and advocacy: Deploy KOL, congress, peer-to-peer, and advocacy programmes that accelerate adoption and reinforce competitive positioning.
Commercial performance and forecasting: Own adoption KPIs, share trajectory, activation metrics, forecasting, inventory, and CAPEX alignment in partnership with Commercial, Supply Chain, and Finance.
Cross-functional alignment: Partner effectively across Marketing Strategy, Education, Commercial, Clinical, Medical/Scientific Affairs, Market Access, Supply, Finance, and regional teams.
优先资格
MBA, IBHRE or advanced degree preferred; Clinical experience in Electrophysiology is highly preferred.
AI 洞察
优缺点分析
优点
- Join a global healthcare leader with strong R&D pipeline and market presence in cardiovascular.
- Exposure to cutting-edge electrophysiology and heart recovery technologies, including innovative launches.
- High visibility role with cross-functional collaboration and regional impact.
- Competitive compensation and benefits typical of multinational corporations.
- Requires deep clinical understanding and ability to translate complex technical information.
- High expectations for launch execution and performance metrics in a competitive market.
- May involve significant travel within Hong Kong, Macau, and the GBA region.
- Experienced marketing professionals with a background in medical devices, especially cardiovascular, who enjoy strategic planning and product launches in a dynamic environment.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to regional marketing director or APAC marketing lead for cardiovascular therapy areas.
- Move into broader commercial leadership roles (e.g., General Manager, Commercial Excellence).
- Specialize further in medical devices or move into strategic marketing at headquarters.
- Translate regional and global marketing strategies into local commercial plans for electrophysiology and heart recovery products.
- Lead product launches, including market readiness, sales training, and customer engagement activities.
- Manage key opinion leader (KOL) relationships and develop advocacy programs to accelerate therapy adoption.
- Monitor commercial performance, own KPIs, and collaborate with cross-functional teams to drive growth.
- Strategic commercial acumen: ability to connect market insights with portfolio strategy and execution.
- Clinical and technical translation: convert complex clinical information into clear messaging for different stakeholders.
- Strong project management and execution discipline in a matrix environment.
- Excellent communication and stakeholder influence skills, with data-driven decision-making.
申请策略
- Research Johnson & Johnson's portfolio and recent launches in cardiovascular to discuss informed insights during interviews.
- Emphasize your passion for improving patient outcomes through innovative therapies.
- Highlight experience in medical device marketing, especially product launches and KOL engagement.
- Demonstrate ability to translate clinical data into marketing materials and sales tools.
- Showcase cross-functional collaboration and stakeholder management successes.
- Include metrics on adoption, market share, or revenue growth from previous roles.
- Deepen clinical knowledge of electrophysiology and heart recovery therapies.
- Enhance data analytics skills for performance tracking and forecasting.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure your answers for behavioral questions.
- For strategy questions, outline your analytical process (market assessment, segmentation, value proposition, execution plan).
- For clinical questions, demonstrate understanding of therapy and how you translate it into commercial messages.
- Can you walk us through a successful product launch you led in the medical device field?
- How do you approach KOL engagement and advocacy development?
- Describe a time you had to influence cross-functional stakeholders without direct authority.
- How do you stay updated on clinical developments in electrophysiology?
- What strategies would you use to drive adoption of new technology in a conservative market?
职位点评
75
综合评分
Senior marketing role at a leading medtech company, offering strong compensation and growth but requiring moderate travel and office presence.
更适合这类人
This role is best suited for professionals who prioritize career growth and financial rewards over strict work-life balance.
表现最好
薪资福利
相对薄弱
工作生活
薪资福利85
成长发展80
工作生活60
使命价值75
薪资福利
85较高
The role offers competitive compensation typical for a multinational company in Hong Kong, with standard benefits and potential bonuses. Salary is likely above market average for similar roles.
薪资信号未披露（AI估算：45K-70K/月）
成长发展
80较高
The position provides strong development opportunities through involvement in innovative product launches, cross-functional collaboration, and regional exposure. Growth path to senior marketing leadership is clear.
技术前沿主流现代技术
技术栈Electrophysiology、Heart Recovery、Impella、PFA
业务类型ambiguous
工作生活
60中等
The role likely requires regular office attendance in Hong Kong with travel within the region. Work-life balance may be moderate due to launch pressures and travel demands.
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值
75中等
The role contributes to improving patient outcomes in cardiovascular care, which provides a sense of purpose. Johnson & Johnson's mission to advance healthcare aligns with this.
行业发展稳定成熟行业
社会影响正向社会影响力较高
使命信号health is everything、profoundly impact health for humanity
创新程度积极采用新技术
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