菲仕兰
Corporate Affairs Manager
Corporate Affairs Manager
发布于 大约 14 小时前中层管理(经理/总监)
Hong Kong (HK)
高级经验
全职员工
仅现场办公
学历未注明
品牌管理
Csr
Kol Engagement
Media Relations
Public Relations
AI 估算 · 45k–72k
Senior corporate affairs manager in Hong Kong MNC, salary estimated based on industry (FMCG/dairy) and role complexity.
职位详情
关于这个职位
This Corporate Affairs Manager role at FrieslandCampina Hong Kong is responsible for building corporate branding and dairy nutrition leadership through communications, stakeholder engagement, PR, and public affairs. You will lead CSR programs, manage media relations, handle crisis communication, and engage government officials. The role requires 8+ years of experience in PR/corporate communications, preferably in dairy, food, or healthcare industries.
最低要求
years of experience with track record in Public Relations and Corporate Communications.
Solid and up-to-date media network across all platforms and sections related to business, local news, and feature (CSR, food and nutrition, parenting).
Solid event management experience, from mass public event preferable.
Extensive knowledge in Code of Ethics for Communications professionals.
Strong inter-personal and communications skills; ability to maintain effective professional relationships across and outside the organization.
Good analytical skill and good knowledge for research tools and methods.
Knowledge of Microsoft Office (Word, Excel and PowerPoint) is a must.
Strong leadership and project management skill and good team player.
Strong oral, public speaking and written communication skills.
Proficient writing and presentation skills, in English and Chinese.
工作职责
Corporate communications:
Develop Corporate Branding and be key project leader.
Develop corporate branding materials for internal/external promotions; maintain Corporate image, executive presence, CSR.
Plan and lead CSR and Public Relations programs: stakeholder management, planning, execution, data management, onsite support.
Plan and lead executive and business interviews for reputation building; conduct executive briefing and media management.
Identify and drive appropriate award nominations.
Brand PR:
Support Brand PR; provide advice on brand communications strategies, media angle, professional drafting.
Support effective KOL/influencer engagement; advise on engagement strategy and materials.
Support PR agency selection and management; guide marketing on agency briefing, deliverables, evaluation.
Public Affairs:
Engage government officials on policy and regulatory development.
Understand regulatory authorities' agenda; map impact to business and provide trend updates.
Support Head of Corporate Affairs to establish company stance on regulation development.
Issue and crisis management:
Review advertising and packaging material to uphold quality standard.
Build and enhance knowledge and readiness in issue management.
Gate keep compliance of internal guidelines.
Support issues and crisis communication.
Conduct news monitoring, news intelligence updates.
Negotiation with local authorities when necessary.
Support internal audits from time to time.
优先资格
Experience in dairy, food or consumer healthcare (supplement) related industry is an advantage.
Knowledge and experience in quality assurance, food lab test and production quality control standards are an advantage.
Track record in digital PR preferable.
Experience in MNC and principal companies is highly preferable with PR agency and media is a plus.
Video editing and design software is a plus.
Fluent Mandarin is a plus.
AI 洞察
优缺点分析
优点
- Opportunity to work for a global dairy leader with strong brand portfolio.
- High visibility role with exposure to senior management and external stakeholders.
- Diverse responsibilities spanning communications, PR, public affairs, and crisis management.
- Good career development in a stable MNC environment.
- Requires managing multiple stakeholders (government, media, internal teams) with tight deadlines.
- Must stay updated on rapidly changing regulations and public opinion.
- Potential high pressure during crises or issue management situations.
- A seasoned communications professional with strong PR and public affairs experience, who thrives in a fast-paced, multi-stakeholder environment and is passionate about corporate reputation.
缺点 / 挑战
暂无明显挑战项
角色解读
- Promote to Senior Corporate Affairs Manager or Head of Corporate Affairs within MNC.
- Move into broader regional roles covering Asia Pacific markets.
- Transition to government affairs or strategic communications leadership.
- Develop and execute corporate branding strategies to enhance company reputation and market leadership.
- Lead CSR and public relations programs, including stakeholder management and event planning.
- Manage media relations, KOL engagement, and prepare executive communications.
- Handle public affairs by engaging government officials and monitoring regulatory developments.
- Oversee crisis communication and ensure compliance with internal guidelines.
- Strong knowledge of corporate communications and PR best practices with 8+ years experience.
- Excellent media network across business, local news, and feature sections.
- Solid event management and project management skills.
- Proficient in English and Chinese (written and spoken)
申请策略
- Research FrieslandCampina's brands (Friso, Dutch Lady) and recent CSR initiatives.
- Tailor cover letter to demonstrate understanding of Hong Kong's media and regulatory landscape.
- Showcase 8+ years of PR/corporate communications experience with quantifiable achievements.
- Highlight media network and successful media relations campaigns.
- Emphasize event management experience, especially mass public events.
- Include examples of crisis management and government engagement.
- Strengthen knowledge of dairy/food industry regulations and quality standards.
- Enhance digital PR skills and familiarity with video editing/design tools.
面试指南
- Use STAR method (Situation, Task, Action, Result) for behavioral questions.
- For strategy questions, outline research, stakeholder mapping, execution, and evaluation.
- Demonstrate understanding of Hong Kong's unique business and political context.
- How would you develop a corporate branding strategy for a dairy company in Hong Kong?
- Describe a time you managed a PR crisis. What steps did you take?
- How do you engage government officials to influence policy?
- Can you provide an example of a successful KOL campaign you led?
- How do you measure the effectiveness of corporate communications?
职位点评
65
综合评分
Stable MNC corporate affairs role with social impact, competitive pay but limited WLB flexibility.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
更适合这类人
Best for professionals who value meaningful work with societal impact and are willing to work in a traditional office setting.
表现最好
使命价值
相对薄弱
工作生活
薪资福利70
成长发展65
工作生活50
使命价值75
薪资福利
70中等
The role offers competitive compensation typical of MNCs in Hong Kong, but salary is not explicitly disclosed. Benefits are likely standard for the region.
薪资信号未披露（AI估算：45K-72K/月）
成长发展
65中等
The role provides growth through diverse responsibilities and exposure, but limited mention of formal training or career pathways in the JD.
技术前沿非技术岗（不适用）
业务类型ambiguous
工作生活
50较低
Based in Hong Kong office, likely standard office hours, but no mention of flexibility or remote work.
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值
75中等
The role involves CSR and promoting nutrition, aligning with societal impact. Industry (dairy) is stable with moderate growth.
行业发展稳定成熟行业
社会影响正向社会影响力较高
使命信号Nourishing by Nature、Nourishing a Better Planet
创新程度稳健跟随主流
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