是德科技
Technical Market Initiative Manager
Technical Market Initiative Manager
发布于 3 天前基层主管/组长
Taoyuan, Taiwan | Taipei, Taiwan
中级经验
全职员工
仅现场办公
本科
市场营销与传播
Content Localization
Cross-Functional Collaboration
English
Market Analysis
Semiconductor
AI 估算 · 25k–45k
基于3年经验的技术市场经理岗位，Keysight为大型上市外企，结合台湾市场薪资水平估算。
职位详情
关于这个职位
作为技术市场倡议经理，您将负责规划和执行整合营销计划，推动是德科技在台湾的业务增长
这个角色需要结合技术理解与营销执行，与销售、产品管理、应用工程和区域营销团队紧密合作，通过线上和线下活动吸引客户并支持业务目标
您将主导客户活动、数字营销、内容本地化等工作，是连接技术与市场的关键桥梁
最低要求
Bachelor's degree or higher in Electrical Engineering, Electronics Engineering, Computer Engineering, Physics, Marketing, or a related field.
Minimum 3 years of experience in technical marketing, product marketing, applications engineering, field engineering, or a related role within the test & measurement, semiconductor, communications, or high-tech industry.
Ability to translate complex technical concepts into clear, customer-focused messages and value propositions.
Experience supporting customer demonstrations, technical seminars, webinars, conferences, tradeshows, and other industry events.
Ability to collaborate effectively with Sales, Product Management, Applications Engineering, and Regional Marketing teams in a cross-functional environment.
Self-motivated with the ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
Strong analytical and problem-solving skills, with attention to detail and execution quality.
Fluent in both Mandarin Chinese and English, with strong written and verbal communication skills.
工作职责
Develop and execute integrated marketing programs aligned with business objectives in Taiwan.
Plan and coordinate customer-facing events, including seminars, conferences, tradeshows, workshops, and executive briefings.
Execute digital marketing activities through webinars, EDM campaigns, web promotions, and social media channels.
Work closely with Sales teams to support strategic business opportunities and customer engagement activities.
Adapt and localize global and regional marketing content to address local market requirements.
Coordinate with regional marketing teams to support campaign execution and ensure consistent messaging.
Engage with industry partners, customers, media, academia, and ecosystem stakeholders to enhance market awareness.
Monitor industry trends, competitive activities, and emerging technologies, and share relevant market insights with internal stakeholders.
Support quarterly and annual marketing planning, budget tracking, and program execution.
Analyze marketing program performance and ROI, and recommend improvements for future initiatives.
Facilitate effective communication between internal teams and external audiences to support marketing and business objectives.
优先资格
Experience in semiconductor, wireless communications (5G/6G), aerospace & defense, satellite communications, or related technology markets.
Familiarity with competitive analysis, market positioning, and go-to-market (GTM) strategies.
Experience engaging with industry associations, ecosystem partners, academic institutions, or media organizations.
Hands-on experience developing marketing and technical content, such as presentations, solution briefs, application notes, demo scripts, videos, or white papers
Experience with digital marketing programs, including webinars, email marketing, web promotions, and social media campaigns.
AI 洞察
优缺点分析
优点
- Work at a leading technology company with cutting-edge products in 5G, automotive, and aerospace.
- High visibility role with direct impact on business growth in Taiwan.
- Exposure to cross-functional teams and global marketing strategies.
- Need to balance technical depth with marketing execution, requiring continuous learning.
- Fast-paced environment with multiple projects and deadlines.
- Must handle localization of global content, which can be demanding.
- This role is ideal for a professional with a technical background who enjoys marketing and has strong project management and communication skills. It suits someone who thrives in a collaborative, innovative environment.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Senior Marketing Manager or Regional Marketing Director, leading larger campaigns or markets.
- Transition into Product Management or Sales roles with deeper market insight.
- Become a subject matter expert in specific technology domains (e.g., 5G, automotive electronics).
- Plan and execute integrated marketing programs (events, webinars, digital campaigns) to support business objectives in Taiwan.
- Adapt and localize global marketing content for local market needs, working cross-functionally with Sales, Product, and Engineering teams.
- Monitor industry trends and competitive activities, providing market insights to internal stakeholders.
- Strong technical understanding of test & measurement, semiconductor, or communications technologies to translate complex concepts into customer-focused messages.
- Proven experience in event planning, digital marketing, and content development.
- Excellent communication and collaboration skills to work effectively across teams and with external partners.
申请策略
- Tailor your resume to show a mix of technical and marketing achievements.
- Research Keysight's culture and recent innovations to discuss in interviews.
- Showcase experience in technical marketing or related roles, emphasizing results from events and campaigns.
- Highlight technical knowledge in semiconductor, wireless, or test & measurement industries.
- Demonstrate cross-functional collaboration and ability to manage multiple projects.
- Include language skills (Mandarin and English) and any experience with digital marketing tools.
- Familiarize yourself with Keysight's product portfolio and key technologies (5G, quantum, etc.).
- Brush up on digital marketing analytics and ROI measurement.
面试指南
- Use the STAR method (Situation, Task, Action, Result) for past experiences.
- Demonstrate a balance between technical understanding and marketing creativity.
- Show analytical thinking with data-driven examples.
- Can you describe a technical marketing campaign you led and its outcomes?
- How do you translate complex technical concepts into customer-friendly messaging?
- Give an example of how you worked with sales and engineering to support a business opportunity.
- How do you measure the success of a marketing program?
- What trends do you see in the semiconductor or 5G market?
职位点评
66
综合评分
Technical marketing role at a leading tech firm with strong development potential, on-site work, and moderate compensation.
更适合这类人
Candidates who prioritize skill growth and working with cutting-edge technology over work-life balance.
表现最好
成长发展
相对薄弱
工作生活
薪资福利70
成长发展85
工作生活50
使命价值60
薪资福利
70中等
Salary is undisclosed but likely competitive for the industry and location. Benefits not specified, but as a large public company, standard benefits are expected.
薪资信号未披露（AI估算：25K-45K/月）
成长发展
85较高
The role offers exposure to cutting-edge technologies (5G, aerospace) and cross-functional collaboration, enhancing technical marketing skills. Growth path to senior roles is clear.
技术前沿前沿/新兴技术
技术栈5G、6G、semiconductor、wireless communications、test & measurement
业务类型profit_center
工作生活
50较低
On-site work in Taiwan (likely urban offices), with no mention of remote flexibility. No explicit WLB signals, but industry standards suggest moderate workload.
工作模式仅现场办公
办公地点未明确
加班情况未提及（无法判断）
使命价值
60中等
The company contributes to technological innovation, but the role itself is marketing-focused rather than directly problem-solving societal issues. Industry growth is high.
行业发展高速增长赛道
社会影响中性/一般
创新程度积极采用新技术
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