万豪
Marketing Communications Manager
Marketing Communications Manager
发布于 大约 2 个月前中层管理(经理/总监)
1 On Ping Street, Hong Kong, New Territories, HK
中级经验
全职员工
仅现场办公
高中/中专
市场营销与传播
E-Commerce
Marketing Strategy
Roi Analysis
AI 估算 · 18k–36k
Based on the role's middle management level, hotel industry in Hong Kong, and required experience.
职位详情
关于这个职位
This role is responsible for executing the property's marketing plan, managing e-commerce opportunities, and building relationships with tourism bureaus and community leaders. You will coordinate promotions across rooms, F&B, spa, and golf, while overseeing all digital marketing, advertising, and collateral materials.
最低要求
High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
OR
year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.
工作职责
Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
Maintains, updates, and manages all web sites.
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
Develops brochure and property collateral materials.
Participates in all property imaging work (e.g., signage).
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
Ensures consistent marketing message is communicated in all advertising and collateral efforts.
Manages marketing budget throughout year.
Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
Evaluates new marketing opportunities for the property.
Ensures property is represented on all quality internet sites that have the potential of providing business.
Works closely with respective Convention Bureaus and Chambers of Tourism.
Develops strategic marketing plan for property, includes group, leisure and local efforts.
Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
Works with media buyer to plan and execute advertising.
Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
Assists property with materials, tracking/analysis and presentations to owners.
Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
Ensures that property is following all corporate marketing guidelines.
Approves all invoicing through MarrCom office.
AI 洞察
优缺点分析
优点
- Work with a globally recognized hotel brand (Marriott) and gain exposure to multi-brand marketing strategies.
- Opportunity to directly impact property revenue through creative marketing initiatives and ROI tracking.
- Collaboration with diverse stakeholders including tourism boards, media agencies, and hotel operations teams.
- Located in Hong Kong, a vibrant international hub with dynamic tourism and hospitality industry.
- Balancing multiple promotional campaigns and budgets simultaneously can be demanding, especially during peak seasons.
- Requires strong analytical skills to interpret data and justify marketing spend to senior management.
- Must adapt to changing market trends and digital tools while maintaining brand consistency.
- A marketing professional with 2-5 years of experience in hospitality or related fields, who enjoys both creative strategy and data-driven decision-making.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to Senior Marketing Manager or Director of Marketing within Marriott's portfolio of brands.
- Transition to corporate marketing roles at Marriott International headquarters or regional offices.
- Develop expertise in revenue management or sales leadership by leveraging cross-functional experience.
- Develop and execute integrated marketing plans to drive hotel occupancy and revenue across rooms, F&B, spa, and golf.
- Manage all e-commerce platforms, websites, and email campaigns, ensuring consistent brand messaging and tracking ROI.
- Coordinate with tourism bureaus, media buyers, vendors, and internal teams to produce collateral, advertising, and promotional materials.
- Oversee marketing budgets, analyze campaign performance, and recommend adjustments to maximize return on investment.
- Strong marketing acumen with experience in digital marketing, e-commerce, and campaign analytics.
- Excellent written and verbal communication skills in English and Chinese (Cantonese/Mandarin) for liaison with partners and vendors.
- Ability to manage multiple projects, budgets, and deadlines in a fast-paced hotel environment.
- Proficiency in web analytics, CRM systems, and Microsoft Office
- familiarity with photo shoot planning and vendor negotiation.
申请策略
- Tailor your cover letter to express passion for Marriott's brand values and understanding of the Hong Kong tourism market.
- Research Courtyard by Marriott's specific positioning and recent marketing initiatives to demonstrate engagement.
- Quantify achievements in previous marketing roles, e.g., 'Increased website traffic by 30% through SEO optimization' or 'Managed $500K annual marketing budget'.
- Highlight experience with e-commerce platforms, CRM (e.g., Salesforce), and marketing automation tools.
- Showcase any experience in hotel or tourism marketing, including partnerships with tourism bureaus or media buyers.
- Include examples of successful promotional campaigns with measurable ROI.
- If not already proficient, learn digital marketing analytics (Google Analytics, Adobe Analytics) and hotel property management systems (e.g., Opera).
- Consider a certification in digital marketing or hospitality management to strengthen your profile.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure your answers.
- For budget and ROI questions, provide specific numbers and explain the analytical approach.
- For branding questions, emphasize attention to detail and adherence to corporate guidelines while maintaining local relevance.
- How would you develop a marketing plan to increase occupancy during the off-peak season?
- Describe a time you managed a marketing budget and how you tracked ROI.
- How do you ensure consistent brand messaging across multiple channels (website, email, print)?
- Tell us about a successful partnership with a tourism bureau or external vendor.
- How do you stay updated with digital marketing trends and apply them to a hotel property?
职位点评
61
综合评分
Stable hotel marketing role with diverse responsibilities, moderate compensation, and limited flexibility.
更适合这类人
A marketing professional who values skill development and a stable industry, and is willing to trade off work-life balance for career growth in a global brand.
表现最好
成长发展
相对薄弱
工作生活
薪资福利65
成长发展70
工作生活50
使命价值60
薪资福利
65中等
The role offers a stable salary in a reputable global company, but the exact compensation is not disclosed and the hotel industry may not have the highest pay scales.
薪资信号未披露（AI估算：18K-36K/月）
成长发展
70中等
The job provides opportunities to work on diverse marketing activities and develop skills in digital marketing, but there is no explicit mention of training or career advancement.
技术前沿主流现代技术
技术栈E-commerce、Web Analytics、CRM、Digital Marketing
业务类型profit_center
工作生活
50较低
The position is based in Hong Kong and likely requires on-site work, with no mention of flexible hours or remote work. The location is a hotel property which may involve irregular hours.
工作模式仅现场办公
办公地点未明确
加班情况未提及（无法判断）
使命价值
60中等
The role contributes to the hospitality industry and guest experience, but the social impact is moderate. Marriott's commitment to equality is a positive signal.
行业发展稳定成熟行业
社会影响中性/一般
使命信号equal opportunity employer、welcoming all
创新程度稳健跟随主流
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