美团
频道运营-Specialist Campaign Management
频道运营-Specialist Campaign Management
发布于 大约 21 小时前普通员工/个人贡献者
迪拜
中级经验
全职员工
仅现场办公
本科
项目管理
数据分析
A/B测试
SQL
用户增长
数据看板
频道运营
外卖
补贴策略
本地生活
AI 估算 · 25k–40k
海外互联网运营岗位，迪拜生活成本高，考虑外派补贴和行业竞争力，预计月薪人民币2.5-4万。
职位详情
关于这个职位
加入美团旗下国际品牌Keeta，在迪拜负责外卖频道运营与增长策略制定
你需要洞察本地消费场景，通过数据分析优化补贴和流量分配，协同产品和算法团队提升转化率
该职位适合有3-5年本地生活或外卖运营经验、擅长SQL和数据驱动决策的候选人
最低要求
-5 年外卖/本地生活频道、品类、菜品运营经验，有拿到结果的成功策略经验
能熟练用 SQL 取数做专题效果分析、搭建数据看板，数据敏感性好
英语可作为工作语言，有海外或中东市场经验者优先
Owner意识强，对结果负责，有复杂项目流程管理和协同经验，准确把控节奏
工作职责
负责EDLP低价频道的日常运营与效果分析，为频道供需匹配和运营提效负责
场景差异化策略制定：洞察本地用户消费场景（工作日早午餐、家庭聚餐等），制定差异化运营策略，包含场景洞察识别、选品补贴策略、站内外传播策略
数据监控复盘：场域核心指标体系（菜品选育汰、补贴效率、流量分配效率等）监控、专题分析，定期输出复盘报告并推动策略迭代
撬动商家投入：基于商家分层补贴、流量分层运营、菜品质量评估与汰换等手段，联动供给团队提升频道补贴效率，撬动商家侧资源投入
导购与推荐策略优化：联动产品、算法团队优化导购链路与推荐策略，通过 AB 测试等方式推动个性化推荐落地，持续提升场域转化率与用户体验
优先资格
有海外或中东市场经验者优先
AI 洞察
优缺点分析
- Work in a dynamic international environment in Dubai, gaining exposure to diverse cultures and global business practices.
- Play a key role in shaping user growth for a rapidly expanding product backed by Meituan's mature tech and resources.
- Access to cutting-edge data tools and the ability to drive data-driven innovation in campaign design.
- Competitive compensation package with performance-based incentives and opportunities for career advancement.
- High expectations to deliver measurable results in a fast-paced, competitive market
- requires strong ownership and resilience.
- Working across time zones and cultures may require flexibility and strong communication skills.
- The role involves heavy data analysis and frequent reporting, which can be demanding during peak campaign periods.
- This role is ideal for an experienced operations professional who thrives on data-driven decision-making, enjoys cross-functional collaboration, and is excited about international expansion and cultural diversity.
角色解读
- You can grow into a Senior Campaign Manager or Regional Operations Lead, taking on larger markets or multiple channels.
- With exposure to algorithm and product collaboration, you could transition into Product Manager or Growth Strategist roles.
- As Keeta expands globally, you may have opportunities to lead new market entries or become a regional director.
- You'll manage the daily operations of the EDLP (Everyday Low Price) channel, analyzing performance to improve supply-demand matching and operational efficiency.
- You'll design differentiated campaign strategies based on local consumer scenarios (e.g., weekday breakfast, family gatherings), including dish selection, subsidy, and promotion tactics.
- You'll monitor core metrics like dish performance, subsidy ROI, and traffic allocation, generating regular reports and driving iterative improvements.
- You'll collaborate with supply, product, and algorithm teams to optimize recommendation systems and merchant engagement, using A/B testing to enhance conversion rates.
- Strong analytical skills with SQL proficiency to extract insights from large datasets and build dashboards.
- Proven experience (3-5 years) in food delivery or local service channel/category operations with a track record of delivering results.
- Excellent stakeholder management and cross-functional collaboration skills to manage complex projects.
- Business-level English
- overseas or Middle East market experience is a plus.
申请策略
- Tailor your resume to highlight results-oriented campaigns and data-driven strategies. Mention any familiarity with Meituan's ecosystem or similar platforms.
- Prepare to discuss how you would adapt Chinese market tactics to a Middle Eastern context, showing flexibility and strategic thinking.
- Showcase specific campaign achievements with quantified impact (e.g., increased conversion by X%, reduced subsidy cost by Y%).
- Emphasize your SQL skills and experience building data dashboards
- include examples of insights that drove strategy.
- Highlight any international or Middle East market experience, even if indirect, such as partnering with global teams.
- Demonstrate project management and stakeholder management capabilities with complex cross-functional projects.
- Strengthen your SQL and data visualization skills (e.g., Tableau, Power BI) to handle large datasets effectively.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure your answers, emphasizing the data and metrics behind your decisions.
- For strategy-related questions, highlight your analytical process: identify trends, form hypotheses, test with experiments, and iterate based on results.
- For cross-functional questions, demonstrate communication, negotiation, and project management skills with concrete examples.
- Describe a campaign you designed that significantly improved user engagement or conversion. How did you measure success?
- How do you approach cross-functional collaboration with product and algorithm teams to optimize recommendation systems?
- Can you walk us through a time you used data to identify a problem and drove a strategic change?
- How would you tailor a food delivery campaign for a Middle Eastern market compared to a mature Asian market?
- Tell us about a complex project you managed. How did you ensure alignment and timely delivery across teams?
匹配度报告
75
综合匹配度
High-growth international operations role, competitive pay, strong development opportunities, but limited WLB signals.
适合人群
This role is ideal for candidates prioritizing financial rewards and career development in an international setting, who are comfortable with on-site work and potential intensity.
最强匹配
薪资福利匹配
最弱匹配
工作生活匹配
薪资福利85
成长发展80
工作生活60
使命价值75
薪资福利匹配
85较高
The position offers a competitive compensation package with performance-based incentives, typical for international roles in Dubai. However, exact salary is not disclosed, so partial confidence.
薪资信号面议 (25K-40K/月)
福利待遇competitive compensation package with performance-based incentives
成长发展匹配
80较高
The role provides opportunities to work with cutting-edge tools and data resources, and to shape user growth strategies in an expanding global product. However, no explicit mention of promotion paths.
技术前沿主流现代技术
技术栈SQL、A/B测试、数据看板、推荐策略
成长机会具有竞争力的薪酬福利与完善的培训体系
业务类型profit_center
工作生活匹配
60中等
Work location is Dubai, an international city with a dynamic environment. The role requires on-site presence, and while no explicit WLB signals are given, the fast-paced internet industry may imply high intensity.
工作模式仅现场办公
办公地点海外（不适用）
加班情况未提及（无法判断）
使命价值匹配
75中等
Keeta's mission to 'help people eat better, live better' has a positive social impact. The role is in a high-growth international market, but direct mission-related terms are not explicit in the JD.
行业发展高速增长赛道
社会影响中性/一般
使命信号帮大家吃得更好，生活更好
创新程度积极采用新技术
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