美团
用户策略运营
用户策略运营
发布于 大约 2 个月前普通员工/个人贡献者
迪拜
中级经验
全职员工
仅现场办公
本科
运营管理
SQL
AI 估算 · 25k–45k
海外岗位，互联网大厂外派或当地招聘，需英文和数据分析能力，薪资竞争力较强
职位详情
关于这个职位
This role focuses on user strategy and operations for Keeta, Meituan's global brand, in Dubai. You will design user segmentation, develop localized growth strategies, and drive key metrics like DAU and retention through data analysis and A/B testing.
最低要求
Bachelor's degree or above
+ years of experience in internet user operations or user strategy
Strong data analysis skills, proficient in SQL/Hive
Clear strategic thinking, able to break down business problems into actionable plans
English working proficiency
工作职责
User segmentation and strategy design: Develop differentiated strategies based on user lifecycle (acquisition, activation, retention, re-engagement). Build user tiering and design targeted engagement plans. Lead core strategies for activation, retention, and re-engagement.
User research, data analysis, and iteration: Conduct user behavior analysis using surveys and data tools, identify growth opportunities. Build key metric monitoring systems, detect anomalies, and output reports. Continuously validate strategy effectiveness through A/B testing.
Growth strategy planning: Develop localized strategies considering UAE market characteristics (festivals, consumption habits, cultural differences). Participate in growth projects to drive DAU, repurchase rate, and LTV. Collaborate cross-functionally with product, marketing, and BD.
Operations system building: Establish reusable SOPs and strategy frameworks. Codify methodologies to standardize and scale team capabilities.
优先资格
Experience in overseas market operations preferred
Experience in user growth for food delivery, e-commerce, or local services platforms preferred
Experience in building user tiering or membership systems preferred
AI 洞察
优缺点分析
优点
- Opportunity to build user operations from the ground up in a high-growth international market.
- Exposure to Meituan's proven methodology and global best practices.
- Collaborative team culture with significant autonomy and impact.
- Competitive compensation and potential for rapid career growth in an expanding business.
- Requires adapting strategies to a culturally diverse market with different consumer behaviors.
- High expectations for data-driven decision making and quick iteration cycles.
- May involve working across time zones with global teams.
- This role is ideal for experienced user operations professionals who thrive in fast-paced, data-intensive environments and are excited about building new markets abroad.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to senior user operations manager or head of user growth, leading regional strategies.
- Transition into product management or business strategy roles with deep user insight.
- Expand into global market expansion roles as Keeta scales to new regions.
- Design user segmentation and lifecycle strategies to drive acquisition, activation, retention, and re-engagement.
- Conduct data analysis and user research to identify growth opportunities and optimize user behavior.
- Lead localized growth initiatives tailored to the UAE market, collaborating with product, marketing, and business development teams.
- Build reusable SOPs and frameworks to scale team operations and standardize best practices.
- Proficiency in SQL/Hive for querying and analyzing large datasets.
- Strong strategic thinking to translate business problems into actionable operational plans.
- Experience with A/B testing and data-driven iteration.
- Excellent English communication skills for cross-cultural collaboration.
申请策略
- Tailor your cover letter to show genuine interest in Keeta's mission and expansion.
- Prepare examples of how you've localized strategies for different markets.
- Emphasize experience in user lifecycle management, segmentation, and retention strategies.
- Showcase specific A/B testing results and data-driven impact on user metrics.
- Highlight any international experience or cross-cultural project work.
- Demonstrate proficiency in SQL/Hive with concrete examples of analysis.
- Strengthen knowledge of local Middle Eastern consumer trends and digital landscape.
- Practice presenting complex data insights to cross-functional stakeholders.
面试指南
- Use STAR method (Situation, Task, Action, Result) for behavioral questions.
- Structure data questions: define problem, explain data sources, analysis approach, and insights.
- Show strategic thinking: connect tactics to business outcomes like LTV or DAU.
- How would you approach user segmentation for a new market like the UAE?
- Describe a time you used A/B testing to improve a key metric.
- How do you handle cross-functional collaboration when implementing user strategies?
- What metrics would you track for user retention and how would you improve them?
- Can you explain a data analysis project you did using SQL/Hive?
职位点评
72
综合评分
High-growth role in Dubai with strong development potential, competitive pay, but on-site work and undefined WLB.
更适合这类人
This role is best for candidates motivated by career growth, building new systems, and tackling international challenges.
表现最好
成长发展
相对薄弱
工作生活
薪资福利75
成长发展85
工作生活60
使命价值70
薪资福利
75中等
Competitive salary for a senior role in Dubai with potential expat benefits. Meituan is a public company with stable compensation structure.
薪资信号未披露（AI估算：25K-45K/月）
成长发展
85较高
Strong growth opportunities in a new market with 0-1 business development. Chance to build systems and methodologies from scratch.
技术前沿主流现代技术
技术栈SQL、Hive、A/B testing、data analysis
成长机会0-1业务发展空间大
业务类型profit_center
工作生活
60中等
Based in Dubai office, likely standard working hours but may require flexibility due to global collaboration. No remote work mentioned.
工作模式仅现场办公
办公地点未明确
加班情况未提及（无法判断）
使命价值
70中等
Working for a mission-driven company improving food delivery globally. Impact on local communities and small businesses in UAE.
行业发展高速增长赛道
社会影响正向社会影响力较高
使命信号帮大家吃得更好，生活更好
创新程度积极采用新技术
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