Senior Manager, Digital Marketing

优缺点分析

角色解读

• Short-term: Build and mentor a local digital marketing team, becoming the key strategic interface with central performance marketing.
• Long-term: Lead the in-sourcing of performance marketing capabilities, potentially expanding to regional or global digital roles within Keeta/Meituan.
• The role offers high autonomy and visibility, with opportunities to shape a new market from the ground up.
• Define and execute the annual digital marketing roadmap for Keeta Qatar, balancing brand-building and performance goals.
• Lead social media strategy and influencer programs on platforms like Instagram, TikTok, and X, ensuring culturally relevant content.
• Design and manage merchant co-marketing campaigns using Keeta's digital assets (splash screens, push notifications).
• Drive data-led decision-making by building dashboards, analyzing metrics (ROI, CPA, CPO), and running experiments.
• Deep expertise in full-funnel digital marketing: paid media, social, influencer, and analytics.
• Fluency in English and Arabic for content creation, negotiations, and market insights.
• Strategic thinking with hands-on execution ability – comfortable moving between high-level planning and problem-solving.
• Experience with e-commerce, food delivery, or retail tech is preferred.

申请策略

• Tailor your cover letter to explain why you're excited about building the Keeta brand in Qatar and how your background matches the dual strategic/execution role.
• Highlight any experience in cross-functional collaboration and performance marketing management.
• Emphasize end-to-end digital marketing experience across brand, performance, social, and influencer – with quantifiable results (ROI, CPA, engagement).
• Highlight any work in the Middle East or Arabic-speaking markets to demonstrate cultural fit.
• Showcase experience in e-commerce, food delivery, or retail tech, especially if you've worked with global or regional brands.
• Include examples of leading strategy and mentoring teams, even if small.
• If not already fluent, consider investing in Arabic language skills (business level).
• Familiarize yourself with Keeta/Meituan's platform and local competitors in Qatar (e.g., Talabat, Zomato).

面试指南

• Use the STAR method (Situation, Task, Action, Result) to structure examples, emphasizing data and metrics.
• Show strategic thinking by linking tactics to business goals (e.g., user acquisition, retention, cost efficiency).
• Demonstrate cultural sensitivity by referencing local market nuances and Arabic language needs.
• How would you balance brand-building vs. performance marketing in a new market like Qatar?
• Describe a time you led a successful influencer campaign – how did you measure ROI?
• How do you approach data-driven decision making when facing incomplete or noisy data?
• Can you give an example of a cross-functional project where you aligned marketing with other teams?
• How would you build and mentor a small digital marketing team from scratch?