(Senior) Marketing Manager

辉瑞北京招聘高级市场经理，负责核心品牌战略制定与产品组合管理，领导跨部门团队推动业务增长，对接全球资源

Responsibilities 1. Portfolio Management - Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management. - Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target - Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment - Input to the country OP plan - Interface with WWT to gain support - Prepare report for global & country level internal communication 2. Organization Effectiveness and People Dev Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research