Digital & Marketing Assistant Manager

这是一个数字营销副经理职位，主要负责提升公司的数字营销能力，执行并优化跨平台（如Meta、Google、YouTube及中国数字生态）的营销活动以获取销售线索

Digital Marketing & Lead Generation Execution Lead execution and optimization of digital marketing campaigns across key platforms including Meta, Google, YouTube, and relevant China digital ecosystems Support customer acquisition initiatives through performance marketing and lead generation programs Monitor campaign performance, CPL, lead quality, and conversion trends Coordinate landing pages, tracking mechanisms, and campaign reporting Work closely with IT, CR and sales teams to improve lead follow-up effectiveness Support data-driven marketing decisions through analysis of customer journeys, acquisition sources, and retention performance OEM Coordination Act as day-to-day marketing liaison with OEM teams Coordinate launch assets, campaign requirements, and marketing timelines from OEM partners Ensure compliance with brand guidelines and reporting expectations Translate strategic direction into local market execution plans Integrated Campaign Management Support planning and execution of launches, showroom activations, and promotional campaigns Ensure alignment between digital campaigns and offline touchpoints (Showroom, events) Coordinate agencies and vendors to ensure timely delivery of launch materials Integrate digital engagement into launch and event planning Agency & Vendor Management Manage digital, creative, and production agencies on campaign execution Develop clear briefs and review deliverables against performance objectives Track timelines, deliverables, and budget utilization Team Coordination & Capability Development Supervise and guide Marketing Officers in campaign execution and daily operations Support adoption of digital marketing best practices across the team Improve workflow efficiency and operational discipline Contribute to internal knowledge sharing and capability building initiatives Reporting & Marketing Operations Prepare regular performance and campaign reports for internal stakeholders Maintain structured documentation of campaign activities and learnings Support implementation of marketing systems, tools, and process improvements

Preferred Background Fluent in Mandarin professionally Able to work in Chinese working environment (Email and presentation in Chinese) Exposure to China digital ecosystems (e.g., WeChat, Douyin, Xiaohongshu) Experience managing junior team members * Understanding of automotive retail or dealership operations