Manager, Communications

优缺点分析

角色解读

• This role can lead to senior leadership positions within Communications or integrated Marketing teams, potentially expanding to regional oversight across Southeast Asia.
• Skills in digital storytelling and creator ecosystem management are highly transferable, opening doors to roles in brand strategy, content leadership, or digital marketing in tech and consumer sectors.
• Lead proactive, social-first communications campaigns in the Philippines, designing stories for platforms like short-form video, creator ecosystems, and online-first newsrooms.
• Develop and execute comprehensive communications programs with clear narratives, audience targeting, and distribution plans aligned with business priorities.
• Build and manage an advocacy network of media, creators, and community admins to responsibly amplify Grab's brand narratives and manage reputational risks.
• Expertise in social-first storytelling across multiple platforms (e.g., TikTok, Instagram), with the ability to create platform-native content like short clips and explainers.
• Strong editorial judgment and the ability to translate complex business topics into clear, compelling narratives suitable for both social media and traditional newsrooms.
• Crisis management skills with a digital-first approach, emphasizing speed, accuracy, and clear message architecture during high-pressure situations.

申请策略

• Research Grab's recent communications campaigns in the Philippines and Southeast Asia to understand their brand voice and strategic priorities, which can inform your application and interview discussions.
• Given the collaborative nature of the role, be prepared to discuss how you partner with cross-functional teams like Marketing and Social, providing examples of successful integrated projects.
• Quantify your 8+ years of communications/PR experience, emphasizing campaigns you led that were "social-first" and resulted in measurable outcomes like increased engagement or positive sentiment.
• Showcase specific examples of your storytelling skills, such as short-form video series you developed, creator collaborations you managed, or complex topics you simplified into compelling narratives.
• Highlight instances where you successfully managed a crisis with a digital-first approach, detailing your actions to ensure speed, accuracy, and message control.
• If less familiar, deepen your knowledge of the Philippine digital ecosystem by following local creators, trending topics on platforms like TikTok or Facebook, and major online news outlets.
• Brush up on content production processes, such as directing video shoots or briefing designers, to confidently discuss your hands-on experience in creating multi-format assets.
• Practice articulating how you track and analyze communication performance beyond basic metrics, focusing on share-of-voice, sentiment, and narrative penetration.

面试指南

• Use the STAR method (Situation, Task, Action, Result) to structure your answers, ensuring you clearly outline the context, your specific role, the actions you took, and the quantifiable outcomes or learnings.
• Emphasize your strategic thinking by explaining the "why" behind your decisions—for example, why you chose a particular platform, narrative angle, or creator partnership to achieve the campaign's goals.
• Walk me through a social-first communications campaign you designed and executed. What was the narrative, and how did you ensure it resonated on platforms like short-form video?
• Describe a time you had to manage a reputational crisis online. What was your digital-first approach, and how did you balance speed with accuracy?
• How do you build and maintain relationships with creators, community admins, or media to amplify a brand's message responsibly?
• Can you give an example of a complex business topic you translated into a clear, compelling narrative for social media? What was your process?
• How do you measure the success of your communications efforts beyond traditional metrics like media mentions?
• This role requires close partnership with Marketing and Social teams. Tell me about a time you collaborated cross-functionally on a project. What challenges did you face, and how did you overcome them?