[쿠팡] Ads Customer Engagement Marketing Manager

优缺点分析

角色解读

• Advance to senior marketing manager or director roles within Coupang's advertising division.
• Expand expertise in customer engagement strategy, potentially moving into global marketing leadership.
• Deepen knowledge of e-commerce and ad tech, becoming a strategic partner for business growth.
• Develop and execute customer engagement strategies aligned with Coupang Ads sales goals.
• Plan and operate online/offline events (conferences, webinars, roundtables) for advertisers and agencies.
• Collaborate with cross-functional teams (marketing, sales, product, data) to design customer touchpoints.
• Analyze program performance and derive improvements to drive ad business growth.
• + years in marketing communication or related fields.
• B2B marketing experience in performance marketing or IT industry.
• Strong storytelling and narrative development based on data and insights.
• Leadership and communication skills to lead projects across diverse teams.

申请策略

• Research Coupang's ad platform and recent marketing campaigns to show genuine interest.
• Prepare examples of how you've aligned customer engagement with sales strategy.
• Emphasize 10+ years of marketing communication experience with measurable outcomes.
• Showcase B2B marketing achievements, especially in performance marketing or IT sectors.
• Detail experience planning and executing large-scale online/offline events (conferences, webinars).
• Highlight storytelling examples where you used data to craft compelling narratives.
• Improve Korean or English business communication if not already fluent.
• Familiarize yourself with the Korean e-commerce and advertising landscape.

面试指南

• Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
• For strategy questions, outline a structured approach: research, align with business goals, design, execute, measure, iterate.
• Demonstrate cross-functional collaboration by mentioning specific teams and how you coordinated.
• How would you develop a customer engagement strategy for a new ad product?
• Describe a successful event you planned and how you measured its impact.
• How do you balance stakeholder needs (advertisers, internal teams) when designing programs?
• Give an example of using data to create a compelling narrative in marketing.
• How do you stay updated on trends in the e-commerce and advertising industry?