Senior Product Manager - Growth
发布于 大约 2 个月前普通员工/个人贡献者
AI 估算 · 35k–60k
Senior PM in e-commerce with growth focus; competitive in Taipei market.
职位详情
关于这个职位
As a Senior Product Manager - Growth at Coupang Taiwan, you will drive customer acquisition and retention by optimizing digital ad channels and improving the shopping experience from ad to purchase. You will work closely with engineering, design, and data teams to solve growth challenges using data and automation.
最低要求
Experience: 8–12+ years in Product Management, with significant experience in high-scale Growth, Ads, eCommerce or Performance Marketing.
工作职责
Problem Definition & Critical Thinking: Identify and define the most impactful problems to solve within the growth channel. Distinguish between symptoms and root causes to ensure engineering and business teams work on the right priorities. Provide logic and data-backed reasoning for the product roadmap.
优先资格
Hands-on experience in using AI tools to create product prototypes.
AI 洞察
优缺点分析
优点
- High-impact role at a fast-growing global e-commerce company with strong brand recognition.
- Opportunity to work with cutting-edge ad tech and automation, building valuable skills in growth and data.
- Visibility and autonomy as a senior IC, with direct influence on product roadmap and business outcomes.
- Competitive compensation and benefits typical of a multinational public company.
- High expectations for independent analysis and problem-solving
- minimal hand-holding in an ambiguous environment.
- Must balance technical depth with business and design collaboration, requiring strong cross-functional communication.
- Taiwan market is still growing
- may face operational constraints and need to adapt global strategies locally.
- A seasoned PM who thrives on data-driven growth challenges, enjoys hands-on technical work, and can operate autonomously in a fast-paced environment.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to Director of Product or Head of Growth, leading a team of PMs and shaping overall growth strategy.
- Transition into a broader e-commerce leadership role, such as GM or VP of Product for a region.
- Deepen expertise in growth technology, becoming a recognized expert in ad tech and marketing automation.
- You define the growth strategy for digital ad channels, using data to identify high-impact opportunities.
- You own the technical plan for channel automation, working with engineers on bidding logic and data structure.
- You independently analyze channel performance using SQL and dashboards, diagnosing root causes of deviations.
- You partner with design and engineering to optimize the user journey from ad click to purchase.
- Expert-level problem definition and critical thinking to distinguish symptoms from root causes.
- Proficiency in SQL for autonomous data analysis and dashboard creation.
- Hands-on familiarity with major digital ad platforms (e.g., Google Ads, Facebook Ads) and campaign management.
- Ability to use AI tools for prototyping and automation (e.g., Figma, AI-assisted design).
申请策略
- Research Coupang's growth initiatives in Taiwan and prepare to discuss how you would improve their Rocket Delivery or Rocket Overseas funnels.
- Be ready to present a case study of a growth problem you solved, including data analysis and product decisions.
- Quantify your impact in previous product roles, e.g., 'Increased ad conversion by 20% through bidding optimization.'
- Emphasize your SQL proficiency and experience building dashboards for performance analysis.
- Include specific examples of using AI tools (e.g., GPT, Figma AI) to accelerate prototyping or automation.
- Highlight your familiarity with major digital ad platforms (Google, Meta, etc.) and campaign structures.
- Strengthen your SQL skills with complex queries and window functions if not already fluent.
- Learn or refine prototyping tools like Figma, especially AI-driven features for rapid wireframing.
面试指南
- Use structured problem-solving: define the metric, drill down by dimensions, form hypotheses, test with data.
- Demonstrate STAR method: Situation, Task, Action, Result, emphasizing data and cross-functional collaboration.
- Show technical understanding: discuss trade-offs, system constraints, and how you partner with engineering.
- How would you identify the root cause of a sudden drop in ad conversion rate?
- Describe a time you used data to influence a product roadmap decision.
- How would you design a bidding automation system for a scaled ad campaign?
- Walk me through how you would prioritize growth opportunities across multiple channels.
- Can you give an example of using an AI tool to improve a product or process?
职位点评
High-growth Senior PM role with cutting-edge tech stack and strong development potential, but WLB may be unpredictable.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资福利
Coupang is a publicly traded company with competitive compensation; Taipei cost of living is moderate. Salary is likely market-aligned for senior PM roles.
成长发展
The role involves cutting-edge growth tech, AI tools, and significant autonomy, providing strong skill development. However, no explicit promotion path mentioned in JD.
工作生活
Work mode is not specified but likely on-site in Taipei. No explicit WLB benefits mentioned; role may involve some flexibility but expected to be hands-on.
使命价值
Coupang is a high-growth e-commerce company with a mission to wow customers. Role directly contributes to expansion in Taiwan, offering a sense of impact.
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