酷澎
Senior Product Manager - Growth
Senior Product Manager - Growth
发布于 大约 21 小时前普通员工/个人贡献者
Taipei, Taiwan
高级经验
全职员工
仅现场办公
学历未注明
产品管理
SQL
eCommerce
Automation
Growth
Product Management
Digital Advertising
Ai Tools
AI 估算 · 35k–60k
Senior PM in e-commerce with growth focus; competitive in Taipei market.
职位详情
关于这个职位
As a Senior Product Manager - Growth at Coupang Taiwan, you will drive customer acquisition and retention by optimizing digital ad channels and improving the shopping experience from ad to purchase. You will work closely with engineering, design, and data teams to solve growth challenges using data and automation.
最低要求
Experience: 8–12+ years in Product Management, with significant experience in high-scale Growth, Ads, eCommerce or Performance Marketing.
Language: Professional English and Chinese speaker. You must be able to navigate complex technical discussions in English and local operational requirements in Chinese fluently.
Analytical Mindset: Expert-level critical thinking skills with a focus on "Root Cause" analysis and problem definition.
Operational Insight: Strong technical familiarity with major digital ad platforms and their internal campaign management interfaces.
Technical Skills: Proficiency in SQL is required; experience with prototyping tools (e.g., Figma) is preferred. Using AI tools for automation and prototyping is a must.
Independence: A track record of delivering complex products as a senior individual contributor in an ambiguous environment.
工作职责
Problem Definition & Critical Thinking: Identify and define the most impactful problems to solve within the growth channel. Distinguish between symptoms and root causes to ensure engineering and business teams work on the right priorities. Provide logic and data-backed reasoning for the product roadmap.
Technical Strategy & Integration: Own the technical plan for channel automation, focusing on product data structure and bidding logic at scale. Work with engineers to ensure robust system architecture. Understand API documentation and technical constraints.
Data & Autonomous Analytics: Monitor channel performance and investigate deviations from targets. Write your own SQL, build dashboards, and perform independent analysis.
Platform Expertise & Operational Insight: Maintain deep, hands-on understanding of channel operational workflows to identify product friction and improvement opportunities. Be a power user of the platform, able to set up and troubleshoot campaigns.
User Experience & Design Support: Oversee the customer journey from initial advertisement to final purchase. Partner with Designers to improve conversion. Capable of creating wireframes or prototypes when needed.
优先资格
Hands-on experience in using AI tools to create product prototypes.
Side hustles on building Applications
AI 洞察
优缺点分析
优点
- High-impact role at a fast-growing global e-commerce company with strong brand recognition.
- Opportunity to work with cutting-edge ad tech and automation, building valuable skills in growth and data.
- Visibility and autonomy as a senior IC, with direct influence on product roadmap and business outcomes.
- Competitive compensation and benefits typical of a multinational public company.
- High expectations for independent analysis and problem-solving
- minimal hand-holding in an ambiguous environment.
- Must balance technical depth with business and design collaboration, requiring strong cross-functional communication.
- Taiwan market is still growing
- may face operational constraints and need to adapt global strategies locally.
- A seasoned PM who thrives on data-driven growth challenges, enjoys hands-on technical work, and can operate autonomously in a fast-paced environment.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to Director of Product or Head of Growth, leading a team of PMs and shaping overall growth strategy.
- Transition into a broader e-commerce leadership role, such as GM or VP of Product for a region.
- Deepen expertise in growth technology, becoming a recognized expert in ad tech and marketing automation.
- You define the growth strategy for digital ad channels, using data to identify high-impact opportunities.
- You own the technical plan for channel automation, working with engineers on bidding logic and data structure.
- You independently analyze channel performance using SQL and dashboards, diagnosing root causes of deviations.
- You partner with design and engineering to optimize the user journey from ad click to purchase.
- Expert-level problem definition and critical thinking to distinguish symptoms from root causes.
- Proficiency in SQL for autonomous data analysis and dashboard creation.
- Hands-on familiarity with major digital ad platforms (e.g., Google Ads, Facebook Ads) and campaign management.
- Ability to use AI tools for prototyping and automation (e.g., Figma, AI-assisted design).
申请策略
- Research Coupang's growth initiatives in Taiwan and prepare to discuss how you would improve their Rocket Delivery or Rocket Overseas funnels.
- Be ready to present a case study of a growth problem you solved, including data analysis and product decisions.
- Quantify your impact in previous product roles, e.g., 'Increased ad conversion by 20% through bidding optimization.'
- Emphasize your SQL proficiency and experience building dashboards for performance analysis.
- Include specific examples of using AI tools (e.g., GPT, Figma AI) to accelerate prototyping or automation.
- Highlight your familiarity with major digital ad platforms (Google, Meta, etc.) and campaign structures.
- Strengthen your SQL skills with complex queries and window functions if not already fluent.
- Learn or refine prototyping tools like Figma, especially AI-driven features for rapid wireframing.
面试指南
- Use structured problem-solving: define the metric, drill down by dimensions, form hypotheses, test with data.
- Demonstrate STAR method: Situation, Task, Action, Result, emphasizing data and cross-functional collaboration.
- Show technical understanding: discuss trade-offs, system constraints, and how you partner with engineering.
- How would you identify the root cause of a sudden drop in ad conversion rate?
- Describe a time you used data to influence a product roadmap decision.
- How would you design a bidding automation system for a scaled ad campaign?
- Walk me through how you would prioritize growth opportunities across multiple channels.
- Can you give an example of using an AI tool to improve a product or process?
匹配度报告
75
综合匹配度
High-growth Senior PM role with cutting-edge tech stack and strong development potential, but WLB may be unpredictable.
适合人群
A growth-oriented PM who values skill development, autonomy, and impact over strict work-life balance.
最强匹配
成长发展匹配
最弱匹配
工作生活匹配
薪资福利80
成长发展85
工作生活60
使命价值75
薪资福利匹配
80较高
Coupang is a publicly traded company with competitive compensation; Taipei cost of living is moderate. Salary is likely market-aligned for senior PM roles.
薪资信号未披露（AI估算：35K-60K/月）
成长发展匹配
85较高
The role involves cutting-edge growth tech, AI tools, and significant autonomy, providing strong skill development. However, no explicit promotion path mentioned in JD.
技术前沿前沿/新兴技术
技术栈SQL、Figma、AI tools、automation、bidding logic
业务类型profit_center
工作生活匹配
60中等
Work mode is not specified but likely on-site in Taipei. No explicit WLB benefits mentioned; role may involve some flexibility but expected to be hands-on.
工作模式未明确
办公地点未明确
加班情况未提及（无法判断）
使命价值匹配
75中等
Coupang is a high-growth e-commerce company with a mission to wow customers. Role directly contributes to expansion in Taiwan, offering a sense of impact.
行业发展高速增长赛道
社会影响中性/一般
使命信号wowing each customer、create a world where customers wonder
创新程度积极采用新技术
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