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欧洲商城商品策略运营-TikTok Shop
欧洲商城商品策略运营-TikTok Shop
发布于 大约 4 小时前普通员工/个人贡献者
上海
其它
全职员工
仅现场办公
学历未注明
E-Commerce
Traffic Management
AI 估算 · 35k–55k
This role requires e-commerce strategy experience and is based in London; typical salary for such senior IC roles at major tech
职位详情
关于这个职位
This role is responsible for developing annual strategies for product and category growth on the TikTok Shop UK platform, driving hit products and key category development, and ensuring the scale of hit products and category GMV growth. It involves building a supply analysis system, designing category priorities and product screening standards, and collaborating with traffic, algorithm, industry operations, and strategy teams to achieve targets. The position is based in London, UK.
最低要求
The long-term work location is London, UK; candidates must be willing to work in London for the long term.
Experience in e-commerce platform industry strategy, product strategy, or industry strategy; familiarity with European and American markets preferred.
Strong communication, execution, and project management skills; self-driven learning ability; able to work in a fast-paced environment.
Likes to understand and accept new things, wide interests, sensitive to marketing trends and user consumption trends.
工作职责
Develop annual strategies for product and category growth on the UK TikTok Shop, drive hit products and key category development, and be responsible for hit product scale and category GMV growth.
Based on business development stages and market insights, build a scientific supply analysis system, design category priorities, product screening criteria, and effect evaluation mechanisms; implement growth path strategies.
Collaborate with traffic products and algorithm teams to build traffic support and exit mechanisms around core goals, design guardrail indicators, and ensure overall traffic input-output efficiency.
Cooperate with industry operations and strategy teams to design differentiated category growth targets and key milestones for cross-border and local sellers; drive target achievement through goal management, product selection mechanisms, and special reviews.
AI 洞察
优缺点分析
优点
- Work on a fast-growing e-commerce platform (TikTok Shop) with significant impact on cross-border commerce.
- Gain exposure to cutting-edge traffic and algorithm strategies in a major tech company.
- Develop highly transferable skills in strategy, analytics, and stakeholder management.
- Based in London, a global hub, offering diverse cultural experiences and career networks.
- High pressure environment with fast-paced execution and aggressive growth targets.
- Requires relocation to London and adaptation to a new market and culture.
- Role demands strong self-drive and ability to manage multiple competing priorities.
- This role is ideal for experienced e-commerce strategists who thrive in dynamic, data-driven environments and are eager to shape international market growth.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to senior strategy manager or head of category operations, leading larger business scopes.
- Transition to broader business strategy or product management roles within e-commerce or tech platforms.
- Opportunity to gain deep expertise in European market e-commerce, potentially expanding to global roles.
- Define the annual product and category growth strategy for TikTok Shop UK, focusing on hit products and key categories.
- Build data-driven supply analysis frameworks and design category prioritization and product selection mechanisms.
- Collaborate with traffic and algorithm teams to optimize traffic allocation and ensure ROI efficiency.
- Work with industry and strategy teams to set differentiated growth targets for cross-border and local sellers and track progress.
- Strong strategic thinking and data analysis skills to design category growth plans.
- E-commerce industry knowledge, especially in product/category strategy and supply-side operations.
- Excellent cross-team communication and project management abilities to drive alignment and execution.
- Adaptability to fast-paced environments and curiosity about consumer trends and marketing hotspots.
申请策略
- Research TikTok Shop's UK market position and recent growth initiatives to tailor your application.
- Prepare concrete examples of how you've used data to drive category strategies and hit targets.
- Emphasize experience in e-commerce platform strategy, especially product/category growth or marketplace operations.
- Showcase quantifiable achievements in driving GMV, hit product scale, or supply optimization.
- Highlight cross-functional collaboration with product, algorithm, and operations teams.
- Demonstrate knowledge of European consumer behavior and cross-border e-commerce trends.
- Strengthen data analysis skills (e.g., SQL, Excel, or business intelligence tools) to support supply analysis.
- Learn about TikTok Shop ecosystem and European e-commerce landscape (e.g., competitors, regulations).
面试指南
- Use the STAR method: Situation, Task, Action, Result to structure answers with concrete examples.
- For strategic questions, frame your answer around data analysis (e.g., using frameworks like ABC analysis, Pareto principle, or lifecycle stages).
- Demonstrate cross-functional thinking by explaining how you align different teams (e.g., product, algorithm, operations) around shared goals.
- How would you design a category growth strategy for TikTok Shop UK in the next year?
- Describe a time you used data to identify and scale a high-potential product category.
- How would you collaborate with product and algorithm teams to optimize traffic allocation for category growth?
- What are the key challenges in cross-border e-commerce between China and the UK, and how would you address them?
- Given a set of category performance metrics, how would you prioritize investments across categories?
匹配度报告
65
综合匹配度
High-growth e-commerce strategy role in London, strong development potential, but demanding on lifestyle with no WLB signals.
适合人群
This role is best suited for candidates prioritizing career growth and skill development in international e-commerce strategy, who are willing to relocate and accept a demanding work environment.
最强匹配
成长发展匹配
最弱匹配
工作生活匹配
薪资福利75
成长发展85
工作生活40
使命价值60
薪资福利匹配
75中等
The role offers competitive compensation typical of major tech companies in London, with potential bonuses and benefits. However, salary specifics are not disclosed, and London cost of living is high.
薪资信号未披露（AI估算：35K-55K/月）
成长发展匹配
85较高
The role provides strong growth opportunities through exposure to international e-commerce strategy, cutting-edge traffic and algorithmic practices, and cross-functional collaboration. No explicit promotion paths mentioned, but the role is at a senior level.
技术前沿主流现代技术
技术栈data analysis、traffic management、algorithm cooperation、e-commerce platform
业务类型profit_center
工作生活匹配
40较低
The role requires relocation to London and implies a fast-paced, high-pressure environment. No mention of flexible working or WLB, and office presence is expected in London, which may involve commuting.
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值匹配
60中等
The role contributes to TikTok Shop's expansion in Europe, which is a high-growth market, but does not emphasize social impact or mission. The innovation level is moderate as it follows industry best practices.
行业发展高速增长赛道
社会影响中性/一般
创新程度稳健跟随主流
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