三得利
Brand Manager
Brand Manager
发布于 2 个月前普通员工/个人贡献者
全职员工仅现场办公品牌管理
品牌管理
Atl/Btl
Consumer Insights
Fmcg
P&L Management
Social Media
Trade Marketing
值不值得投
69综合评分
综合评分 69
Global spirits leader, strong brand management exposure, but no explicit WLB guarantees.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资怎么样
2万
比品牌管理中位数低
发布情况
长期在招 · 50 天前发布
公司情况
公司还在招多个职位
4 个在招
市场机会
选择适中
台北 · 品牌管理 · 12 个在招
职位详情
关于这个职位
As a Brand Manager for Ready-to-Drink (RTD) products, you will lead brand strategy, marketing planning, and end-to-end execution to drive business growth. You will manage P&L, develop integrated marketing communications, launch new products, and collaborate with cross-functional teams and agencies. This role suits experienced brand marketers with a passion for spirits and beverages.
最低要求
Bachelor's degree or above in Marketing, Business, Communications, or a related field.
Minimum 3 years of brand marketing experience.
Strong experience in ATL and BTL communication development, including advertising, PR, events, digital, and consumer activation.
Good command of written and spoken English.
Strong analytical skills, with the ability to turn data and consumer insights into clear business actions.
Excellent interpersonal, communication, and stakeholder management skills.
Independent, agile, and able to manage multiple priorities under pressure.
Positive, collaborative, open-minded, and comfortable working in a fast-paced team environment.
Passionate about the spirits, beverage, and Ready-to-Drink categories.
工作职责
Brand Strategy & Business Performance**
Develop and execute annual marketing plans that deliver brand growth, market share, and business results.
Manage brand P&L; responsibilities, including annual A&P; budget planning, tracking, and optimization.
Use market data, consumer research, and competitive intelligence to identify growth opportunities and anticipate market trends.
Innovation & Portfolio Development**
Collaborate closely with regional teams to lead new product launches, from market readiness and positioning to go-to-market execution.
Ensure launch plans are consumer-centric, commercially viable, and aligned with overall brand strategy.
Integrated Marketing Communications**
Develop effective IMC strategies and communication plans to achieve brand objectives across ATL, BTL, digital, PR, events, and social channels.
Lead creative, media, digital, PR, and activation agency partners to deliver high-quality execution and continuously improve campaign effectiveness.
Manage brand-owned social media channels, including Facebook, Instagram, and LINE, to strengthen engagement and support business objectives.
Trade Activation & Cross-functional Collaboration**
Partner with the trade marketing team (MDC) to plan and activate trade promotions, retail programs, and consumer-facing initiatives.
Work effectively with internal stakeholders and external partners to ensure consistent brand execution across consumer touchpoints.
优先资格
Experience in beverage, alcohol, spirits, RTD, or FMCG is preferred.
Japanese language capability is a plus.
AI 洞察
优缺点分析
优点
- Work with a world-class portfolio of premium spirits brands like Jim Beam, Yamazaki, and Hibiki.
- Gain end-to-end brand management experience including P&L, innovation, and IMC.
- Global company with strong sustainability initiatives and a positive work culture.
- Exposure to multiple markets through regional collaboration.
- Fast-paced environment with multiple priorities and tight deadlines.
- Responsibility for brand performance in a competitive RTD beverage market.
- Need to manage diverse stakeholders and agency partners effectively.
- This role is ideal for brand marketers with 3+ years of experience in FMCG or beverages who are ready to take ownership of a brand and thrive in a dynamic, collaborative environment.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to Senior Brand Manager or Marketing Manager, leading larger portfolios or teams.
- Opportunity to work across global brands within Suntory's diverse spirits portfolio.
- Potential lateral moves into innovation, category management, or regional marketing roles.
- Own the brand strategy and annual marketing plans for ready-to-drink products, ensuring business growth and market share.
- Manage brand P&L, including budgeting, tracking, and optimizing A&P spend.
- Lead integrated marketing communications across ATL, BTL, digital, PR, events, and social media (Facebook, Instagram, LINE).
- Collaborate with regional teams and agencies for new product launches and trade activations.
- Strong brand marketing foundation with experience in ATL/BTL, digital, and social media.
- Analytical skills to translate consumer insights into business actions.
- Excellent stakeholder management and cross-functional collaboration.
- Fluent in English
- Japanese is a plus.
申请策略
- Tailor your resume to reflect brand marketing expertise rather than general marketing.
- Research Suntory Global Spirits' portfolio and sustainability strategy to show alignment with their values.
- Quantify your achievements in brand growth, market share, or P&L management.
- Highlight specific ATL/BTL campaigns you led, including digital and social media results.
- Showcase experience with new product launches and cross-functional collaboration.
- Mention any spirits, beverage, or RTD industry experience prominently.
- Brush up on consumer insights and data analytics to support business decisions.
- Familiarize yourself with Taiwan's RTD market and social media platforms (Facebook, Instagram, LINE).
面试指南
- Use STAR method (Situation, Task, Action, Result) to structure your answers for behavioral questions.
- For strategy questions, link your decisions to brand objectives, consumer insights, and business outcomes.
- Demonstrate your analytical approach by citing data examples and how you translated them into action.
- How would you develop an annual brand plan for a new RTD product entering the Taiwan market?
- Describe a time you managed a brand P&L. How did you optimize the budget?
- Give an example of an IMC campaign you led. What were the results and what did you learn?
- How do you use consumer insights to drive business decisions?
- How would you collaborate with trade marketing and agencies to ensure consistent brand activation?
职位点评
薪资福利70
成长发展75
工作生活60
使命价值65
薪资福利
70中等
Multinational company offers competitive compensation and benefits, but the salary is not explicitly disclosed.
薪资信号未披露（AI估算：1.5–2.5万/月）
成长发展
75中等
The role provides significant opportunity for skill growth in brand management, P&L ownership, and new product launches, though no explicit career path is mentioned.
技术前沿非技术岗（不适用）
业务类型ambiguous
工作生活
60中等
The role is based in Taipei, requiring on-site presence, and no work-life balance signals are provided. Fast-paced environment may require extra hours.
工作模式未明确
办公地点未明确
加班情况未提及（无法判断）
使命价值
65中等
Working for a global spirits leader with a strong sustainability focus provides a sense of purpose, but the industry itself is traditional.
行业发展稳定成熟行业
社会影响中性/一般
使命信号Growing for Good、environmental sustainability、positive impact on communities
创新程度稳健跟随主流
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