Brand Manager (1y contractor)
发布于 2 个月前中层管理(经理/总监)
值不值得投
综合评分 62
Global premium spirits brand, strong development exposure, but contractor terms and unclear WLB.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资怎么样
2.3万
比品牌管理中位数低
发布情况
长期在招 · 48 天前发布
公司情况
公司还在招多个职位
4 个在招
市场机会
选择适中
台北 · 品牌管理 · 12 个在招
职位详情
关于这个职位
As a Brand Manager at Suntory Global Spirits, you will lead brand strategy and end-to-end marketing execution for American whiskey, premium beer, gin, and plum liqueur in Taiwan. You'll manage P&L, develop consumer and occasion strategies, and collaborate with cross-functional teams to drive brand growth. This is a 1-year contractor role offering exposure to world-class premium spirits brands.
最低要求
Bachelor's degree or above in Marketing, Business, Communications, or a related field.
工作职责
Develop and execute annual marketing plans for assigned categories, primarily American whiskey and premium beer, to deliver brand growth and business results.
优先资格
Japanese language capability is a plus.
AI 洞察
优缺点分析
优点
- Work with iconic global spirits brands like Jim Beam, Yamazaki, and Hibiki, gaining valuable experience in premium marketing.
- Opportunity to learn the on-trade channel and highball culture, a growing trend in Asian markets.
- Exposure to end-to-end marketing from strategy to execution, including P&L management and agency leadership.
- Suntory's strong commitment to sustainability and 'Growing for Good' provides a purposeful work environment.
- -year contractor role may lack long-term stability and benefits compared to permanent positions.
- Fast-paced, market-facing environment requires agility and ability to manage multiple stakeholders and timelines.
- Needs curiosity and willingness to learn about younger consumers and on-trade channel, which may be unfamiliar to some marketers.
- This role is ideal for a brand marketer with 3-5 years of experience who is passionate about premium spirits, enjoys consumer engagement, and thrives in a dynamic, cross-functional environment.
缺点 / 挑战
暂无明显挑战项
角色解读
- Within Suntory, this role offers exposure to a global portfolio and potential transitions to regional or global brand management positions.
- The 1-year contractor role can lead to permanent roles or expanded scope in the company given strong performance.
- Develop expertise in premium spirits marketing, which is a niche but growing category globally, opening doors to similar roles in other premium brands.
- Lead brand strategy and annual planning for American whiskey and premium beer, setting the direction for marketing activities.
- Manage brand P&L and A&P budget, tracking spend and optimizing allocations to drive growth and profitability.
- Develop consumer and occasion strategies to recruit beer drinkers into highball and strengthen premium beer positioning.
- Collaborate with sales, trade marketing, and external agencies to execute integrated campaigns across ATL, BTL, digital, and experiential channels.
- Solid brand marketing fundamentals with 3+ years of experience in FMCG, beverage, or related industries.
- Strong communication skills to translate brand positioning into compelling consumer and trade programs.
- Project management ability to handle multiple workstreams, timelines, and cross-functional coordination.
- Data-driven mindset to analyze market data, consumer insights, and cultural trends for growth opportunities.
申请策略
- Align your personal values with Suntory's 'Growing for Good' philosophy in your cover letter.
- Show genuine curiosity for younger legal-drinking-age consumers and creative ideas for beer premiumization.
- Highlight experience in developing and executing 360-degree brand campaigns, especially ATL/BTL and digital activations.
- Emphasize any P&L or budget management experience, showing financial acumen.
- Showcase data-driven marketing skills, including consumer insights and market analysis.
- Include any experience with beverage, alcohol, or FMCG brands, and demonstrate passion for the category.
- Deepen understanding of highball culture and the on-trade channel by visiting bars and engaging with bartenders.
- Learn about the premium spirits market in Taiwan and Asia, including key trends and consumer behaviors.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure answers about your past experiences.
- Demonstrate strategic thinking by connecting consumer insights to business objectives and brand positioning.
- Show enthusiasm for learning and curiosity by mentioning specific market observations or ideas.
- How would you approach developing a brand strategy for American whiskey among younger legal-drinking-age consumers in Taiwan?
- Describe a time you managed a brand P&L or A&P budget. What challenges did you face and how did you optimize spend?
- How would you collaborate with sales and trade marketing teams to execute a highball activation in on-trade channels?
- Give an example of a successful ATL/BTL campaign you led. What was the insight and how did you measure effectiveness?
- Why are you interested in premium spirits, and what do you know about highball and beer premiumization trends?
职位点评
薪资福利
The salary is not disclosed in the JD, but as a global FMCG company, compensation is likely competitive. However, the 1-year contractor status may reduce stability and benefits.
成长发展
This role provides significant development opportunities through exposure to global brands, P&L management, and cross-functional collaboration, though formal growth paths are not explicitly stated.
工作生活
Work mode and office location are not specified. The role is market-facing and fast-paced, which may demand flexibility, but no explicit WLB signals are present.
使命价值
The company's sustainability philosophy and 'Growing for Good' mission add purpose, but the specific role is primarily commercial.
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