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三得利
Brand Manager (1y contractor)
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Brand Manager (1y contractor)

发布于 大约 3 小时前

中层管理(经理/总监)

Taipei, TPQ, TW
中级经验
全职员工
仅现场办公
本科
品牌管理
Atl/Btl
Consumer Insights
Imc
Marketing
P&L Management
Beer
Highball
Whiskey

AI 估算 · 18k–28k

外资快消品牌经理，台湾市场，合同制，薪资有竞争力，但缺乏具体数据，估计在2.3万人民币左右。

职位详情

关于这个职位

As a Brand Manager at Suntory Global Spirits, you will lead brand strategy and end-to-end marketing execution for American whiskey, premium beer, gin, and plum liqueur in Taiwan. You'll manage P&L, develop consumer and occasion strategies, and collaborate with cross-functional teams to drive brand growth. This is a 1-year contractor role offering exposure to world-class premium spirits brands.

最低要求

Bachelor's degree or above in Marketing, Business, Communications, or a related field.

Minimum 3 years of brand marketing or project management experience; FMCG, beverage, alcohol, spirits, or beer backgrounds are welcome.
On-trade experience is not required; strong interest in the channel and willingness to learn in market are important.
Experience in brand communication and ATL/BTL development, including advertising, PR, events, digital, and consumer activation.
Good command of written and spoken English; Japanese language capability is a plus.

工作职责

Develop and execute annual marketing plans for assigned categories, primarily American whiskey and premium beer, to deliver brand growth and business results.

Manage brand P&L responsibilities, including annual A&P budget planning, tracking, and optimization.
Use market data, consumer research, cultural trends, and market feedback to understand younger legal-drinking-age consumers and identify growth opportunities.
Develop strategies that make highball relevant and approachable to beer drinkers while strengthening premium beer positioning and occasions.
Partner with sales and trade marketing teams (MDC) to translate strategy into programs, promotions, events, and activations across relevant channels, including on-trade.
Engage sales teams, outlet partners, bartenders, and consumers to gather insights, test ideas, and improve execution.
Develop effective brand communication and IMC plans across ATL, BTL, digital, PR, events, social, and experiential channels.
Lead creative, media, digital, PR, and activation agencies to deliver high-quality execution and improve campaign effectiveness.
Build brand communication and experiences that recruit beer drinkers into highball, support beer premiumization, and create relevant occasions for younger legal-drinking-age consumers.
Collaborate with regional teams on portfolio initiatives and new product launches, from positioning and readiness to go-to-market execution.
Work with internal stakeholders and external partners to ensure consistent execution across consumer and trade touchpoints.

优先资格

Japanese language capability is a plus.

AI 洞察

优缺点分析

优点

  • Work with iconic global spirits brands like Jim Beam, Yamazaki, and Hibiki, gaining valuable experience in premium marketing.
  • Opportunity to learn the on-trade channel and highball culture, a growing trend in Asian markets.
  • Exposure to end-to-end marketing from strategy to execution, including P&L management and agency leadership.
  • Suntory's strong commitment to sustainability and 'Growing for Good' provides a purposeful work environment.
  • -year contractor role may lack long-term stability and benefits compared to permanent positions.
  • Fast-paced, market-facing environment requires agility and ability to manage multiple stakeholders and timelines.
  • Needs curiosity and willingness to learn about younger consumers and on-trade channel, which may be unfamiliar to some marketers.
  • This role is ideal for a brand marketer with 3-5 years of experience who is passionate about premium spirits, enjoys consumer engagement, and thrives in a dynamic, cross-functional environment.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Within Suntory, this role offers exposure to a global portfolio and potential transitions to regional or global brand management positions.
  • The 1-year contractor role can lead to permanent roles or expanded scope in the company given strong performance.
  • Develop expertise in premium spirits marketing, which is a niche but growing category globally, opening doors to similar roles in other premium brands.
  • Lead brand strategy and annual planning for American whiskey and premium beer, setting the direction for marketing activities.
  • Manage brand P&L and A&P budget, tracking spend and optimizing allocations to drive growth and profitability.
  • Develop consumer and occasion strategies to recruit beer drinkers into highball and strengthen premium beer positioning.
  • Collaborate with sales, trade marketing, and external agencies to execute integrated campaigns across ATL, BTL, digital, and experiential channels.
  • Solid brand marketing fundamentals with 3+ years of experience in FMCG, beverage, or related industries.
  • Strong communication skills to translate brand positioning into compelling consumer and trade programs.
  • Project management ability to handle multiple workstreams, timelines, and cross-functional coordination.
  • Data-driven mindset to analyze market data, consumer insights, and cultural trends for growth opportunities.

申请策略

  • Align your personal values with Suntory's 'Growing for Good' philosophy in your cover letter.
  • Show genuine curiosity for younger legal-drinking-age consumers and creative ideas for beer premiumization.
  • Highlight experience in developing and executing 360-degree brand campaigns, especially ATL/BTL and digital activations.
  • Emphasize any P&L or budget management experience, showing financial acumen.
  • Showcase data-driven marketing skills, including consumer insights and market analysis.
  • Include any experience with beverage, alcohol, or FMCG brands, and demonstrate passion for the category.
  • Deepen understanding of highball culture and the on-trade channel by visiting bars and engaging with bartenders.
  • Learn about the premium spirits market in Taiwan and Asia, including key trends and consumer behaviors.

面试指南

  • Use the STAR method (Situation, Task, Action, Result) to structure answers about your past experiences.
  • Demonstrate strategic thinking by connecting consumer insights to business objectives and brand positioning.
  • Show enthusiasm for learning and curiosity by mentioning specific market observations or ideas.
  • How would you approach developing a brand strategy for American whiskey among younger legal-drinking-age consumers in Taiwan?
  • Describe a time you managed a brand P&L or A&P budget. What challenges did you face and how did you optimize spend?
  • How would you collaborate with sales and trade marketing teams to execute a highball activation in on-trade channels?
  • Give an example of a successful ATL/BTL campaign you led. What was the insight and how did you measure effectiveness?
  • Why are you interested in premium spirits, and what do you know about highball and beer premiumization trends?

职位点评

62
综合评分

Global premium spirits brand, strong development exposure, but contractor terms and unclear WLB.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
This role suits a motivated brand marketer seeking hands-on experience in premium spirits, with a focus on career growth and openness to a dynamic, market-facing work environment.
表现最好
成长发展
相对薄弱
工作生活
薪资福利60
成长发展75
工作生活50
使命价值60

薪资福利

60中等

The salary is not disclosed in the JD, but as a global FMCG company, compensation is likely competitive. However, the 1-year contractor status may reduce stability and benefits.

薪资信号未披露（AI估算：18K-28K/月）

成长发展

75中等

This role provides significant development opportunities through exposure to global brands, P&L management, and cross-functional collaboration, though formal growth paths are not explicitly stated.

技术前沿非技术岗（不适用）
业务类型profit_center

工作生活

50较低

Work mode and office location are not specified. The role is market-facing and fast-paced, which may demand flexibility, but no explicit WLB signals are present.

工作模式未明确
办公地点未明确
加班情况未提及（无法判断）

使命价值

60中等

The company's sustainability philosophy and 'Growing for Good' mission add purpose, but the specific role is primarily commercial.

行业发展稳定成熟行业
社会影响中性/一般
使命信号Growing for Good、Proof Positive
创新程度稳健跟随主流

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