汇丰
Senior Manager, Marketing Campaigns (12-month contract)
Senior Manager, Marketing Campaigns (12-month contract)
发布于 2 个月前中层管理(经理/总监)
Kowloon City, Kowloon, Hong Kong
高级经验
全职员工
混合式弹性办公
本科
市场营销与传播
Agile
Data Analytics
Content Strategy
Cross-Functional Leadership
Campaign Management
Banking
Client Engagement
AI 估算 · 60k–90k
Senior manager level in global bank, 12-month contract, HKD 60-90k per month market range for similar roles.
职位详情
关于这个职位
As a Senior Manager, Marketing Campaigns at HSBC, you will lead integrated B2B marketing campaigns for global corporate banking, driving brand awareness and client engagement. This 12-month contract role involves cross-functional team leadership, content strategy, and performance measurement within a hybrid working environment.
最低要求
+ years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services; Proven ability to translate client and market insights into effective marketing strategies and campaigns; Strong leadership and collaboration skills within global, matrixed organizations; Bachelor’s degree required.
工作职责
Lead cross-functional teams to deliver integrated marketing campaigns that boost brand awareness, consideration and client engagement; Develop and manage content, including thought leadership pieces, digital content, and client success stories; Develop toolkits and supporting activity for local markets to help drive global campaigns; Support the global marketing strategy for Global Corporates and Institutions; Identify and prioritize marketing opportunities within the Global Corporates and Institutions segments; Assist in executing marketing programs that support deal origination and client acquisition; Track and analyse performance metrics for all activity; Utilise data insights to continuously refine marketing strategies; Advocate for insight for marketing and go-to-market activities; Lead and develop a team of marketers across various areas and regions; Influence and work closely with cross-functional teams; Deliver regular global check in’s for marketing activity; Promote Agile Principles and foster a collaborative working environment.
优先资格
MBA or Master’s in Marketing, Business, or related field preferred.
AI 洞察
优缺点分析
优点
- Work for a top global bank with strong brand recognition.
- Hybrid work flexibility offers work-life balance.
- Exposure to high-impact B2B campaigns and cross-functional leadership.
- Opportunity to develop skills in data-driven marketing and agile methodologies.
- -month contract may lack long-term stability.
- Fast-paced environment with multiple stakeholders across regions.
- Requires deep financial services knowledge
- steep learning curve for outsiders.
- Experienced B2B marketing professionals seeking a senior role in a global financial institution with hybrid working.
缺点 / 挑战
暂无明显挑战项
角色解读
- Can progress to Director of Marketing or Head of Marketing for a region/business line.
- Opportunity to move into broader commercial strategy or client engagement roles.
- Experience at HSBC can lead to senior marketing positions in other global financial institutions.
- Lead end-to-end integrated B2B marketing campaigns for global corporate banking clients.
- Manage content creation including thought leadership and digital assets to support marketing objectives.
- Analyze campaign performance metrics and use data insights to refine strategies.
- Collaborate with cross-functional and regional teams to ensure brand consistency and effectiveness.
- + years of B2B marketing experience, particularly in banking or financial services.
- Proven ability to translate client insights into marketing strategies.
- Strong leadership and matrix organization collaboration skills.
- Bachelor's degree required
- MBA or master's preferred.
申请策略
- Tailor your CV to demonstrate measurable impact on brand awareness and client engagement.
- Research HSBC's Global Corporates and Institutions segment to show genuine interest.
- Emphasize 10+ years of B2B marketing experience in banking or financial services.
- Showcase leadership of cross-functional teams and global campaign results.
- Highlight ability to use data insights to drive marketing strategy.
- Include any experience with content marketing and agile methodologies.
- Familiarize yourself with HSBC's corporate banking products and recent campaigns.
- Strengthen knowledge of marketing analytics tools (e.g., Google Analytics, Tableau).
面试指南
- Use the STAR method: Situation, Task, Action, Result for behavioral questions.
- For strategy questions: outline a structured approach (analysis → strategy → execution → measurement).
- Demonstrate client-centric thinking and alignment with commercial objectives.
- Describe a complex B2B marketing campaign you led
- what was the strategy and outcome?
- How do you use data to optimize marketing campaigns? Give an example.
- How do you manage stakeholders from different regions and functions?
- Why are you interested in this role at HSBC?
职位点评
69
综合评分
Senior B2B marketing role at global bank, hybrid work, 12-month contract, good for experienced marketers seeking flexibility.
更适合这类人
Candidates who value work-life balance and hybrid working, and are comfortable with a contract role in a stable industry.
表现最好
工作生活
相对薄弱
薪资福利
薪资福利60
成长发展75
工作生活80
使命价值60
薪资福利
60中等
Salary is competitive for senior marketing roles in Hong Kong, but the 12-month contract reduces stability.
薪资信号未披露（AI估算：60K-90K/月）
福利待遇flexible working、continuous professional development、inclusive and diverse environment
成长发展
75中等
Strong opportunity to lead global campaigns and develop leadership skills, though contract nature limits long-term growth certainty.
技术前沿非技术岗（不适用）
成长机会continuous professional development、opportunities to grow
业务类型ambiguous
工作生活
80较高
Hybrid work style offers flexibility; location in Hong Kong Kowloon is likely central. Contract role may require occasional overtime.
工作模式混合式弹性办公
办公地点市区核心地段
加班情况未提及（无法判断）
工作生活平衡flexible working、Hybrid Worker
使命价值
60中等
Banking sector is stable but not high social impact; HSBC's diversity commitment adds moderate purpose.
行业发展稳定成熟行业
社会影响中性/一般
使命信号committed to building a culture where all employees are valued, respected and opinions count、inclusive and diverse environment
创新程度稳健跟随主流
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