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Principal, Business Marketing (Search advertising)
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Principal, Business Marketing (Search advertising)

发布于 大约 14 小时前

普通员工/个人贡献者

Taipei, Taiwan
专家级经验
全职员工
仅现场办公
学历未注明
SEO/SEM
Dsa
Mmp
Roas
Sql

AI 估算 · 35k–50k

Senior SEM specialist at a global e-commerce firm, high impact and demand, but Taiwan market has moderate pay scale.

职位详情

关于这个职位

This Principal Business Marketing role at Coupang Taiwan focuses on leading paid search advertising across Google Ads and Microsoft Advertising. You will own end-to-end campaign execution, drive strategic keyword expansion, and leverage advanced data analysis to maximize GMV and ROAS. It's an exceptional opportunity for experienced SEM experts to make a large impact in a fast-growing e-commerce market.

最低要求

Basic Qualifications

Experience: 8 years+ of experience in Paid Search/SEM, preferably within E-commerce or high-growth tech environments.
Technical Mastery: Expert-level knowledge of Google Ads (RSA, DSA, tROAS bidding). Familiarity with script-based automation or API-driven campaign management is a plus.
Data Literacy: Advanced Excel/Google Sheets skills are mandatory. Experience with SQL, Python, or data visualization tools (Tableau/Looker) is highly preferred for performing technical audits.
MMP Expertise: Strong understanding of Mobile Measurement Partner (MMP) integrations and URL tracking logic for app-to-web environments.
Problem Solving: A "First Principles" thinker who doesn't just follow SOPs but creates them. You must be comfortable with ambiguity and proactive in learning new technologies (e.g., OCI integrations).
Communication: Exceptional ability to simplify complex data into executive-level insights. Must be able to present in both English and Chinese to regional and local stakeholders.

工作职责

What will you do?

High-Precision Execution & Management
Own the end-to-end execution of Paid Search campaigns across Google Ads and Microsoft Advertising.
Manage large-scale, high-pressure budgets with a focus on maximizing GMV while adhering to efficiency floors.
Ensure 100% account hygiene, including tracking parameters (MMP/OCI), bid caps, and negative keyword maintenance.
Strategic Keyword & Search Expansion
Lead aggressive Keyword Expansion initiatives to capture new market share without sacrificing ROAS.
Master Dynamic Search Ads (DSA) to identify long-tail opportunities and "fill the gaps" in manual keyword coverage.
Implement intent-based clustering to solve "Theme Fragmentation," ensuring Ad Groups remain semantically cohesive and aligned with Google's relevance algorithms.
Advanced Data Analysis & "Deep Dives"
Move beyond surface-level metrics (Traffic/Clicks) to analyze GPC (GMV per Click) and Signal Drift.
Conduct weekly deep dives into search term reports to prune broad-match leakage and identify emerging consumer trends.
Build opportunity-sizing models to forecast the impact of landing page optimizations or new initiative rollouts.
Creative & Landing Page Optimization
Partner with creative and regional teams (e.g., Korea/Global) to implement advanced features.
Analyze landing page friction points and advocate for high-converting destination URLs based on competitor benchmarking and internal conversion data.

优先资格

Preferred Qualifications

Extreme Ownership: You close every thread you start. You are responsible for the health of the account 24/7 and ensure seamless transitions and delegations during absences.
The "Hungry" Learner: You don't settle for "I don't know." You are motivated to explore the "why" behind performance shifts and stay ahead of platform algorithm changes.
Efficiency First: You understand that scaling is easy, but scaling profitably is an art. You focus on purifying signals rather than just buying impressions.

AI 洞察

优缺点分析

优点

  • Opportunity to work at a rapidly growing e-commerce giant (Coupang) with significant market presence.
  • High ownership and impact
  • directly drive GMV through paid search.
  • Exposure to advanced tools (DSA, tROAS, automation) and cross-regional collaboration.
  • High-pressure environment with large budgets and strict efficiency targets.
  • Requires constant learning to keep up with algorithm changes and platform updates.
  • Must handle ambiguity and take 24/7 responsibility for account health.
  • This role is ideal for experienced SEM professionals who thrive in dynamic, data-driven environments and enjoy owning strategy and execution end-to-end.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Advance to Head of Marketing or Director of Business Marketing, overseeing broader marketing functions.
  • Transition into global marketing roles within Coupang or other tech/e-commerce companies.
  • Become a subject matter expert in paid search and performance marketing, possibly moving into consulting or agency leadership.
  • Own end-to-end paid search campaigns on Google Ads and Microsoft Advertising, managing budgets and ensuring ROAS targets.
  • Lead keyword expansion and implement Dynamic Search Ads to capture long-tail search demand.
  • Perform deep data analysis, including GMV per Click and search term reports, to optimize campaign performance.
  • Collaborate with creative and regional teams to improve landing pages and implement advanced features.
  • Expert proficiency in Google Ads (RSA, DSA, tROAS) and Microsoft Advertising.
  • Strong data analysis skills with Excel/Google Sheets
  • SQL/Python preferred.
  • Understanding of MMP integrations and URL tracking (e.g., OCI).
  • Analytical problem-solving with a first-principles mindset

申请策略

  • Tailor your resume to demonstrate 'first principles' thinking and proactive learning.
  • Be prepared to discuss specific examples of how you optimized search campaigns under pressure.
  • Showcase measurable results from paid search campaigns (e.g., ROAS, GMV growth, efficient scaling).
  • Emphasize experience with Google Ads advanced features and large budget management.
  • Highlight data skills (SQL/Python, Excel) and any experience with MMP/OCI.
  • Brush up on Dynamic Search Ads and tROAS bidding strategies.
  • Learn basic SQL/Python for data analysis if not already proficient.
  • Familiarize yourself with Mobile Measurement Partner (MMP) integration and tracking logic.

面试指南

  • Use the STAR method for behavioral questions, focusing on data-driven decisions and outcomes.
  • For technical questions, walk through your thought process step by step, citing specific tools and metrics.
  • Emphasize your ability to simplify complex data for executives.
  • How would you structure a paid search campaign to maximize GMV while maintaining ROAS?
  • Describe a time you identified and fixed 'theme fragmentation' in ad groups.
  • How do you use search term reports to prune broad-match leakage?
  • Explain how you would handle a sudden drop in ROAS.
  • How do you stay updated with Google Ads algorithm changes?

职位点评

65
综合评分

Senior SEM role at a fast-growing e-commerce giant, strong learning opportunities, competitive pay but demanding schedule.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
This position suits candidates who prioritize professional growth and impact over work-life balance.
表现最好
成长发展
相对薄弱
工作生活
薪资福利60
成长发展75
工作生活55
使命价值70

薪资福利

60中等

The job offers a competitive package at a top e-commerce company, but salary details are not disclosed. Benefits are not explicitly listed in the JD.

薪资信号未披露（AI估算：35K-50K/月）

成长发展

75中等

The role involves advanced SEM strategies and data analysis, offering significant skill growth. However, formal training or promotion paths are not mentioned.

技术前沿主流现代技术
技术栈Google Ads、Microsoft Advertising、SQL、Python、Tableau、MMP
业务类型profit_center

工作生活

55较低

The role is based in Taipei with no explicit remote or flexible work policy; tight deadlines and high responsibility may affect work-life balance.

工作模式未明确
办公地点未明确
加班情况未提及（无法判断）

使命价值

70中等

Coupang is a rapidly growing e-commerce company, and the role directly contributes to customer experience and business growth, offering a sense of purpose.

行业发展高速增长赛道
社会影响中性/一般
使命信号wowing each customer、How did I ever live without Coupang?
创新程度积极采用新技术

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