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汉高
Trade Marketing Coordinator
立即应聘

Trade Marketing Coordinator

发布于 大约 15 小时前

普通员工/个人贡献者

Mexico, Guadalajara, Jalisco
中级经验
全职员工
混合式弹性办公
学历未注明
市场营销与传播
Brand Marketing
Cross-Functional Collaboration
In-Store Execution
Trade Marketing

AI 估算 · 10k–18k

Based on multinational company pay scales in Mexico for trade marketing roles, with moderate market competitiveness and stable c

职位详情

关于这个职位

As a Trade Marketing Coordinator at Henkel, you will lead the execution of global innovation rollouts, collaborate with cross-functional teams to plan and implement in-store activities and promotions, and analyze market data to optimize initiatives. This role requires strong project management and communication skills, ideal for candidates with trade marketing, brand marketing, or sales activation experience.

最低要求

Experience in Trade Marketing, Brand Marketing, or Sales Activation.

Proven track record managing in-store execution and promotional activities.

工作职责

Lead the execution of global innovation rollouts, ensuring high-quality and consistent implementation across markets.

Collaborate with Trade Marketing Heads and marketing teams on planning, budgeting, production, and execution of all in-store activities.
Partner with Product Managers and Marketing teams to execute sales promotions and product communication strategies effectively.
Develop and implement trade programs aligned with overall sales strategies and business goals.
Coordinate and monitor execution of sales-related activities, ensuring timelines and quality standards are met.
Collect, analyze, and interpret market and performance data to identify opportunities and optimize initiatives.
Support Trade Marketing teams in executing activities and achieving sales targets and budget objectives.
Ensure that product benefits, brand values, and brand equity are consistently and accurately communicated across all touchpoints.

优先资格

Exposure to global or regional marketing strategies is a plus.

AI 洞察

优缺点分析

优点

  • Multinational company with strong brand portfolio provides stability and global exposure.
  • Flexible work arrangements (hybrid, remote up to 30 days) support work-life balance.
  • Comprehensive benefits including savings fund, meal vouchers, and employee share plan.
  • Must coordinate across multiple markets and stakeholders, requiring strong communication skills.
  • In-store execution can be logistically demanding with tight deadlines.
  • Moderate career advancement speed due to large organizational structure.
  • This role suits professionals with 2-5 years of trade marketing experience who value flexibility and want to work in a global consumer goods company.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Progress to Trade Marketing Manager or Regional Trade Marketing Lead.
  • Move into broader brand marketing or category management roles.
  • Opportunities for international assignments within Henkel's global network.
  • Lead the rollout of global product launches, ensuring consistent execution across different markets.
  • Collaborate with marketing and sales teams to plan and execute in-store promotions and trade programs.
  • Analyze market data to identify opportunities and optimize promotional activities.
  • Strong project management and organizational skills to handle multiple initiatives simultaneously.
  • Excellent communication and collaboration abilities to work with cross-functional teams.
  • Analytical mindset to interpret data and derive actionable insights.
  • Experience with trade marketing, brand marketing, or sales activation.

申请策略

  • Tailor your resume to emphasize trade marketing and sales activation experience.
  • Research Henkel's product portfolio and recent innovations to show genuine interest.
  • Highlight specific examples of successful in-store executions or promotional campaigns you managed.
  • Quantify results such as sales uplift, market share growth, or budget management.
  • Demonstrate cross-functional collaboration experience with marketing, sales, and external partners.
  • Enhance data analysis skills using tools like Excel, PowerPoint, or Tableau.
  • Learn about global marketing strategies and how to adapt them locally.

面试指南

  • Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
  • For strategic questions, demonstrate understanding of both global brand guidelines and local market nuances.
  • Showcase your collaborative approach and ability to influence without authority.
  • Can you walk us through a trade marketing campaign you led from planning to execution?
  • How do you handle conflicts between different stakeholders (e.g., marketing vs. sales) on in-store activities?
  • Tell me about a time you used data to improve a promotional program's effectiveness.
  • How do you ensure consistent brand messaging across different retail channels?
  • Why are you interested in Henkel and this Trade Marketing role?

职位点评

70
综合评分

Global consumer goods trade marketing role with excellent work-life balance and comprehensive benefits, but moderate development and compensation transparency.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
This role is best suited for candidates who prioritize work-life balance and flexibility over high compensation or rapid career advancement.
表现最好
工作生活
相对薄弱
使命价值
薪资福利70
成长发展65
工作生活90
使命价值50

薪资福利

70中等

The role offers comprehensive benefits such as flexible work, meal vouchers, savings fund, and employee share plan, but salary details are not disclosed, making overall compensation attractiveness moderate.

薪资信号未披露（AI估算：10K-18K/月）
福利待遇Flexible work scheme、hybrid work model、work from anywhere policy for up to 30 days per year、Gender-neutral parental leave for a minimum of 8 weeks、Employee Share Plan with voluntary investment and Henkel matching shares、Flexible Benefits、Meal vouchers、Savings fund、Friday early finish

成长发展

65中等

International growth opportunities are mentioned, but no specific training or promotion path is detailed; skill development relies on on-the-job exposure.

技术前沿非技术岗（不适用）
成长机会Diverse national and international growth opportunities
业务类型ambiguous

工作生活

90较高

Strong work-life balance emphasis with flexible hours, hybrid model, remote policy, and early Friday finish; excellent lifestyle fit.

工作模式混合式弹性办公
办公地点未明确
加班情况明确说明WLB/不加班
工作生活平衡Flexible work scheme、hybrid work model、work from anywhere policy for up to 30 days per year、Friday early finish

使命价值

50较低

Henkel is a stable multinational in consumer goods; the role supports commercial objectives but does not emphasize social impact or innovation.

行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流

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