Global Marketing & New Product Development Group Manager – FORM

优缺点分析

角色解读

• Progress to Director-level roles within Henkel's global marketing organization, overseeing multiple categories or regions.
• Expand into broader general management positions, leveraging deep brand and product knowledge.
• Opportunities for international assignments and exposure to executive leadership due to global HQ exposure.
• Lead the global marketing strategy and execution for the FORM category (perm, styling, men's) of Shiseido Professional brands.
• Drive innovation and portfolio expansion to achieve sustainable growth from the global headquarters in Tokyo.
• Initiate and develop strategies, products, and promotions from scratch and roll them out globally across regions.
• Collaborate cross-functionally and communicate with global teams in English, acting as a brand holder (HQ function).
• Deep expertise in FMCG marketing, particularly in beauty/personal care, with 5-10+ years of hands-on experience in strategy and execution.
• Proven people management experience of 3+ years, leading teams and driving cross-functional collaboration.
• Native Japanese and business-level English proficiency to navigate global communication and stakeholder management.
• Strong leadership, flexibility, and coordination skills to thrive in a fast-changing environment.

申请策略

• Tailor your cover letter to express passion for the FORM category and Henkel's brand portfolio.
• Demonstrate cultural adaptability and willingness to work in a Japanese corporate environment with global exposure.
• Emphasize your FMCG marketing experience, especially in beauty/personal care, with specific examples of strategy planning and execution.
• Highlight your people management achievements, such as team development, leadership in cross-functional projects, and results driven through teams.
• Showcase your bilingual proficiency (Japanese and English) and any global or regional marketing experience.
• Include any NPD (new product development) and market launch experience, detailing your role in the innovation process.
• If not already strong, gain deeper understanding of the professional hair care or salon channel market.
• Brush up on data-driven marketing analytics and consumer insights to support strategic decisions.

面试指南

• Use the STAR method (Situation, Task, Action, Result) to structure your answers with concrete examples.
• Highlight your ability to analyze market data, develop insights, and translate them into actionable strategies.
• Demonstrate your leadership style and how you inspire teams, especially in matrix organizations.
• Tell us about a time you led a successful global marketing campaign. What was your strategy and how did you measure results?
• How have you managed and developed a team to achieve marketing objectives? Give a specific example.
• Describe your experience with new product development (NPD). What steps did you take from concept to launch?
• How do you handle cross-functional collaboration in a fast-changing environment? Provide an example.
• Why are you interested in the professional hair care category, and what do you know about the FORM brand?