User Growth Marketing Campaigns
发布于 大约 9 小时前普通员工/个人贡献者
AI 估算 · 40k–80k
Senior marketing role in Dubai with 5-7+ years experience, competitive salary for overseas expat position.
职位详情
关于这个职位
This role is responsible for leading user growth marketing campaigns for Keeta, Meituan's independent brand in the UAE. You will plan and execute in-app promotions, design subsidies and incentives, analyze campaign performance, and collaborate with cross-functional teams to drive order and GMV growth in a fast-growing overseas market.
最低要求
Bachelor's degree or above; 5–7+ years of experience in Marketing Campaigns / Growth Marketing / Trade Marketing / E-commerce Operations or related roles, with at least 3-4 years focused on in-app promotion campaign execution. • Strong familiarity with the United Arab Emirates market and the ability to work effectively with local merchants and partners. • Proven experience designing and executing in-app promotion campaigns (campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach) to drive user acquisition, conversion, and order growth. • Strong logical thinking and data capabilities; able to define metrics, monitor performance, and drive decisions through data - SQL is a plus. • Curious about AI technology, able to proactively explore new tools and promote team adoption
工作职责
Strategy & Planning: • Lead the planning and operation of in-app promotion campaigns, including campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach, etc.; drive order growth and improve GMV. • Own the planning and execution of tactical, occasion & brand-led food campaigns in the United Arab Emirates/city-level across the app. • Manage weekly and monthly campaign calendars in line with the business goals & OKRs. Campaign Execution & Content Quality: • Drive in-app promotion execution for mega-sales and seasonal campaigns (Ramadan, Eid, National Day); co-design local subsidy allocation strategy and resource plans to hit peak order targets through in-app channels. • Ensure campaign placements go live accurately across key in-app touchpoints. • Maintain content hygiene across banners, categories, collections, campaign pages, and merchant/product assets. • Conduct regular quality checks to ensure accuracy, freshness, localization, and brand consistency. Performance & Insights: • Track campaign performance across key metrics such as orders, CVR, CTR, AOV, GMV, and merchant performance. • Prepare post-campaign insights highlighting key wins, gaps, learnings, and recommended next steps. • Use performance data to improve future campaign planning, creative direction, in-app visibility, and conversion. Cross-Functional Collaboration: • Work closely with sales, marketing, design, product, legal, operations, and data teams to ensure smooth campaign delivery. • Align stakeholders on timelines, ownership, dependencies, approvals, and launch readiness. • Partner with product and tech teams to resolve platform issues, tracking gaps, and content inconsistencies. • Coordinate campaign briefs, assets, offers, merchant lists, translations, and approvals with relevant teams.
AI 洞察
优缺点分析
优点
- Fast-growing overseas market with high ownership and impact on business growth.
- Exposure to full food delivery business model across multiple functions.
- Supportive, learning-oriented team culture with focus on professional development.
- Competitive compensation and opportunities in a rapidly scaling company.
- High performance expectations in a competitive market
- need to deliver tangible growth results.
- Requires deep local market knowledge and ability to adapt to cultural nuances.
- Fast-paced environment with multiple stakeholders and tight deadlines for campaign launches.
- This role is ideal for experienced marketing professionals who thrive in high-ownership, data-driven environments and want to make a direct impact on business growth in an international setting.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Senior Growth Manager or Head of Campaigns within Keeta or regional marketing leadership.
- Expand into broader marketing strategy or business operations roles with cross-functional exposure.
- Leverage experience in a fast-growing O2O platform to transition into other high-growth tech companies in the region.
- Lead the planning and execution of in-app promotion campaigns to drive order and GMV growth.
- Design subsidy and incentive strategies for mega-sales and seasonal campaigns like Ramadan and National Day.
- Monitor campaign performance using key metrics (CVR, CTR, AOV, GMV) and provide data-driven insights for improvement.
- Collaborate with sales, marketing, design, product, and data teams to ensure smooth campaign delivery and cross-functional alignment.
- Strong campaign management and execution skills with a focus on in-app promotions.
- Data-driven mindset with ability to define metrics, analyze performance, and make decisions
- SQL is a plus.
- Deep understanding of the UAE market and ability to work with local merchants and partners.
- Curiosity about AI technology and willingness to explore new tools to improve efficiency.
申请策略
- Tailor your resume to show quantifiable results from past campaigns, such as order growth or GMV improvement.
- Prepare to discuss how you have used data to overcome campaign challenges and improve performance.
- Emphasize experience with in-app promotion campaigns, subsidy design, and user growth metrics.
- Showcase data analysis skills with examples of using metrics to drive decisions
- mention SQL proficiency.
- Highlight any experience in the UAE or Middle East market, including work with local partners.
- Demonstrate cross-functional collaboration and ability to manage complex stakeholder relationships.
- Brush up on SQL and data analysis tools to strengthen analytical capabilities.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure responses with concrete examples.
- Highlight data-driven decision making: explain how you defined metrics, tracked performance, and made adjustments.
- Show cross-functional collaboration: describe how you coordinated with different teams and managed dependencies.
- Can you describe a time you designed and executed a successful in-app promotion campaign? What metrics did you use to measure success?
- How do you approach subsidy and incentive design to balance user acquisition and profitability?
- Tell us about a time you had to align multiple stakeholders for a campaign launch. How did you ensure smooth execution?
- How do you use data to optimize campaign performance? Can you walk us through your process?
- What is your experience with the UAE market? What cultural considerations are important for marketing campaigns here?
职位点评
Senior marketing role in Dubai offering high growth potential and ownership, with competitive compensation and moderate lifestyle flexibility.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资福利
The role offers competitive compensation typical for senior marketing roles in Dubai, with a publicly listed company background. Salary is likely above market average for expat packages.
成长发展
High growth opportunities: exposure to full business model, cross-functional collaboration, and a learning-oriented environment. The JD mentions growth opportunities and professional development explicitly.
工作生活
Dubai-based role with no mention of remote work or flexibility. Likely requires full-time office presence. Work-life balance may be challenging in a fast-paced startup-like environment.
使命价值
The role contributes to Keeta's mission of helping people eat better and live better, with social impact through supporting local restaurants and riders. The industry is high-growth but the direct social impact is moderate.