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汉高
Retail Media Team Lead
立即应聘

Retail Media Team Lead

发布于 大约 8 小时前

中层管理(经理/总监)

United States, Stamford, CT, CT
高级经验
全职员工
混合式弹性办公
本科
数字营销
Data Analytics
Ecommerce
Measurement
Partnership Management
Commerce Media
Retail Search

AI 估算 · 90k–108k

Senior retail media leadership role with a competitive USD salary, converted to RMB at market rate, offering high earning potent

职位详情

关于这个职位

Join Henkel Consumer Brands as the Retail Media Team Lead, a highly visible leadership role responsible for shaping and driving the retail media strategy across all customers and channels. As the leader of the US Retail Media Center of Excellence, you will drive strategy, partnerships, measurement, and innovation across the portfolio. This is a strategic role for a collaborative leader who enjoys building new capabilities and translating industry trends into actionable growth.

最低要求

year college degree + MBA Preferred

+ years of experience in Retail Media, Commerce Media, eCommerce, Digital Marketing, Shopper Marketing, Media Strategy, or related fields, with demonstrated experience leading enterprise-wide strategies, strategic partnerships, and capability development initiatives.
Demonstrated experience developing and leading Retail Media strategies across multiple retailers, platforms, and media partners.
Deep understanding of Retail Media Networks, commerce media, retail search, digital shelf optimization, audience activation, measurement methodologies, and attribution frameworks.
Experience leading strategic retailer, agency, technology, and measurement partner relationships.
Proven success building new capabilities, defining best practices, and influencing cross-functional teams within a matrixed organization.
Strong knowledge of data-driven marketing, AI, automation, analytics, and emerging media technologies.
Demonstrated ability to influence senior stakeholders and drive alignment without direct authority.
Strong analytical, strategic thinking, and problem-solving capabilities.
Excellent communication, storytelling, and presentation skills.
Financial acumen with experience managing and optimizing significant media investments.

工作职责

Retail Media Strategy & Leadership: Own the enterprise Retail Media vision, strategy, and operating model across all customers, driving long-term growth, capability development, investment priorities, and organizational alignment.

Investment Strategy, Governance & Standards: Establish Retail Media investment principles, measurement standards, governance frameworks, and decision-making processes to maximize efficiency, scalability, and business impact.
Retail Media Network & Strategic Partnership Leadership: Lead strategic relationships with Retail Media Networks and external partners, developing joint business plans, influencing innovation roadmaps, and optimizing partner performance.
Retail Media Search & Commerce Media Leadership: Drive Retail Search and Commerce Media strategies that improve visibility, discoverability, shopper engagement, and conversion across retailer ecosystems and omnichannel touchpoints.
Third-Party Media & Technology Partnerships: Manage agency, technology, data, and measurement partnerships while identifying new capabilities and solutions that enhance targeting, performance, and operational effectiveness.
Data, Audience Strategy & AI Innovation: Leverage first-party data, audience insights, advanced measurement, and AI-driven solutions to improve targeting, optimization, decision-making, and future commerce media capabilities.
Measurement, Testing & Learning: Develop enterprise measurement frameworks, testing strategies, and performance scorecards that drive accountability, unlock insights, and improve investment decisions through continuous learning.
Cross-Functional Leadership & Capability Building: Partner across commercial, brand, finance, analytics, and agency teams to drive integrated planning, build organizational capabilities, influence stakeholders, and develop Retail Media talent.

AI 洞察

优缺点分析

优点

  • Highly visible leadership role in a growing retail media space.
  • Competitive salary and comprehensive benefits package.
  • Opportunity to work with major retailers and technology partners.
  • Hybrid work flexibility.
  • Requires balancing multiple stakeholders and driving alignment without direct authority.
  • Fast-paced environment with constant innovation in media and technology.
  • High expectations for measurable business impact.
  • This role is ideal for an experienced media leader who thrives on strategy, cross-functional influence, and innovation.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Potential to move into senior leadership roles such as VP of Media or Head of Commerce Media.
  • Opportunity to shape industry best practices and become a subject matter expert in retail media.
  • Access to Henkel's global career opportunities and continuous learning programs.
  • Develop and own the enterprise retail media strategy across all retail customers and channels.
  • Lead the US Retail Media Center of Excellence, driving partnerships, measurement, and innovation.
  • Establish investment principles, governance frameworks, and testing standards for retail media.
  • Collaborate with commercial, brand, analytics, finance, and agency teams to drive integrated planning and capability building.
  • Deep expertise in retail media networks, commerce media, and retail search.
  • Strong analytical skills with experience in measurement, attribution, and data-driven marketing.
  • Proven ability to lead cross-functional teams and influence senior stakeholders.
  • Knowledge of AI and emerging media technologies to enhance targeting and optimization.

申请策略

  • Tailor your resume to emphasize strategic impact and innovation in retail media.
  • Research Henkel's consumer brands portfolio and retail media initiatives to discuss specific ideas during interviews.
  • Highlight your experience leading enterprise-level retail media strategies and partnerships.
  • Showcase your analytical capabilities with concrete examples of measurement frameworks and ROI improvements.
  • Emphasize your cross-functional leadership and ability to influence senior stakeholders.
  • Include any experience with AI, data-driven marketing, and emerging media technologies.
  • Deepen your understanding of retail media networks and their measurement standards.
  • Familiarize yourself with Henkel's brands and current consumer brands industry trends.

面试指南

  • Use the STAR method: Situation, Task, Action, Result to provide structured examples.
  • Demonstrate a strategic mindset by connecting your actions to business outcomes and growth.
  • Show collaboration by mentioning how you engaged stakeholders and built consensus.
  • How would you develop a retail media strategy that aligns with both brand and business objectives?
  • Can you describe a time you led a cross-functional initiative without direct authority?
  • How do you measure the success of retail media investments, and what attribution frameworks do you prefer?
  • What experience do you have with AI-driven audience targeting and data activation in retail media?
  • How do you stay updated with the evolving commerce media landscape?

职位点评

78
综合评分

High-paying senior leadership role in retail media with excellent benefits, hybrid work, and strong career growth, but limited direct social impact.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
This role is best suited for senior media leaders seeking a high-compensation, high-visibility position with growth opportunities in a dynamic field.
表现最好
薪资福利
相对薄弱
使命价值
薪资福利85
成长发展80
工作生活70
使命价值65

薪资福利

85较高

This role offers a competitive salary range of $150k-$180k, comprehensive benefits including health, 401k, parental leave, and flexible work policies.

薪资信号偏高 (90K-108K/月)
福利待遇Health Insurance、401k Matching、Employee Share Plan、Annual Performance Bonus、Parental Leave、Tuition Reimbursement

成长发展

80较高

The role provides significant opportunities for professional growth through capability building, continuous learning, and exposure to AI and emerging technologies.

技术前沿前沿/新兴技术
技术栈AI、Automation、Analytics、Retail Media Networks、Attribution Frameworks
成长机会capability-building、continuous learning、Career Growth
业务类型profit_center

工作生活

70中等

The company offers flexible and hybrid work policies, supporting work-life balance, though the role is based in Stamford and may require in-office presence.

工作模式混合式弹性办公
办公地点未明确
加班情况未提及（无法判断）
工作生活平衡Work-Life Balance、flexible & hybrid work policies、Paid time off

使命价值

65中等

Retail media is a fast-growing industry with meaningful impact on how brands reach consumers, but the direct social impact is moderate.

行业发展高速增长赛道
社会影响中性/一般
创新程度积极采用新技术

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