Praktikum Interne Kommunikation & Employee Engagement

优缺点分析

角色解读

• This internship provides firsthand experience in internal communications and employee engagement at a global company.
• It can lead to roles in corporate communications, HR communications, or employee experience management.
• The skills and network gained can support future careers in marketing, public relations, or organizational development.
• You will help develop internal communication formats and employee touchpoints, focusing on corporate culture.
• You will create targeted content for internal channels like the news portal and internal social media platform, collaborating with HR and communication teams.
• You will analyze the impact of communication and HR initiatives and support KPI-based evaluations.
• You will assist in communications around Henkel's 150-year anniversary and work on projects related to company history.
• Strong written and verbal communication skills in German and English.
• Creativity and attention to detail for content creation across internal platforms.
• Analytical thinking for evaluating campaign effectiveness and KPI development.
• Ability to work independently and in a team, with cross-functional collaboration.

申请策略

• Tailor your cover letter to Henkel’s corporate culture and express enthusiasm for employee engagement.
• Research Henkel’s recent internal communication initiatives and mention them in your application.
• Emphasize any previous internship or project experience in communication, social media, or marketing.
• Showcase German language proficiency (native or near-native) and English proficiency.
• Highlight analytical skills and experience with KPI tracking or campaign evaluation.
• Mention creativity through portfolio samples of content creation (e.g., articles, social media posts).
• If not already fluent, improve German to C1 level and English to C1 level.
• Familiarize yourself with internal communication tools (e.g., intranet platforms, social media management tools).

面试指南

• Use the STAR method: Situation, Task, Action, Result. Provide specific examples.
• Show your understanding of Henkel’s business and how internal communication supports corporate goals.
• Demonstrate both creativity and analytical thinking by balancing engaging content with measurable KPIs.
• Why are you interested in internal communications at Henkel?
• Can you give an example of a successful communication campaign you were involved in?
• How would you create content that engages employees across different locations?
• Describe a time you used data to measure the impact of a communication activity.
• How do you ensure your writing is tailored to different audiences?