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Internship As Digital Marketing Assistant
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Internship As Digital Marketing Assistant

发布于 大约 15 小时前

实习/见习

Italy, Milano, Lombardy
无经验要求
实习生
混合式弹性办公
硕士
市场营销与传播
Analytics
Campaign Management
Content Coordination
Crm
Microsoft Copilot
Microsoft Excel
Social Media

AI 估算 · 6k–7k

Internship allowance of €850/month (~6500 RMB), typical for Milan-based interns at multinational companies.

职位详情

关于这个职位

This is a digital marketing internship at Henkel based in Milan, Italy. You will support digital media campaigns, CRM activities, and consumer engagement initiatives while collaborating with agency partners and internal teams. The role offers hands-on experience in campaign coordination, content management, and performance analysis.

最低要求

Master's degree, with a strong interest in Digital Marketing, Media, CRM and Consumer Engagement.

Fluent to advanced English and Italian.
Intermediate knowledge of Microsoft Excel and confidence working with numbers and KPIs.
Strong interest in Digital Marketing and curiosity towards media, consumer engagement and digital innovation.
Analytical mindset and passion for understanding campaign performance and key business indicators.
Proactivity, willingness to learn and ability to work independently on recurring tasks over time.
Ability to manage multiple priorities in a fast-paced environment.
Strong teamwork and collaboration skills, including the ability to interact with agencies and internal stakeholders.
Learning agility and curiosity towards new technologies and AI-powered tools.
Good organizational skills and attention to detail.

工作职责

Support the planning, coordination and implementation of Digital Media Campaigns, CRM and Consumer Engagement activities.

Collaborate with media, CRM and website agency partners to ensure timely execution of marketing initiatives, campaign assets and deliverables.
Support campaign briefing processes and help coordinate implementation across multiple digital touchpoints.
Coordinate campaign assets, materials, timings and delivery, ensuring clear follow-up with internal stakeholders and external partners.
Support CRM activities, including newsletter deployment, content coordination and consumer engagement initiatives.
Coordinate website content updates, product launches and digital assets in collaboration with external agencies.
Monitor campaign execution and support the review of performance through existing dashboards and key performance indicators.
Support the collection, organization and validation of campaign materials, assets and marketing content.
Contribute to the preparation of presentations, reports and project documentation for internal stakeholders.
Support the team in exploring and leveraging AI-powered tools, including Microsoft Copilot, to improve productivity and digital marketing operations.
Stay up to date with Digital Marketing, Consumer Engagement, AI and emerging technology trends to identify new opportunities and best practices.

AI 洞察

优缺点分析

优点

  • Hands-on experience in digital marketing at a global consumer goods company.
  • Exposure to CRM, media planning, and emerging AI tools like Microsoft Copilot.
  • Hybrid work model and flexible hours, offering work-life balance.
  • Free canteen and product box every two months, plus corporate discounts.
  • Internship allowance is modest (€850/month) for Milan's cost of living.
  • Fast-paced environment requires managing multiple priorities simultaneously.
  • Limited scope for deep technical skill development
  • more execution-focused.
  • This role is ideal for master's students or recent graduates passionate about digital marketing and eager to gain practical experience in a multinational company.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Opportunity to transition into a full-time digital marketing role after internship.
  • Gain expertise in campaign management, CRM tools, and data-driven marketing.
  • Develop skills in AI-powered marketing tools, enhancing future employability.
  • Plan and coordinate digital marketing campaigns across channels like social media, email, and web.
  • Manage CRM activities including newsletter deployment and consumer engagement initiatives.
  • Collaborate with external agencies and internal teams to ensure timely delivery of campaign assets.
  • Monitor campaign performance using dashboards and KPIs, and support reporting.
  • Strong interest and foundational knowledge in digital marketing, media, and CRM.
  • Proficiency in Microsoft Excel for data analysis and KPI tracking.
  • Excellent communication skills in English and Italian.
  • Ability to multitask and work in a fast-paced, collaborative environment.

申请策略

  • Tailor your cover letter to express genuine interest in Henkel's brands and digital transformation.
  • Mention specific examples of how you've used data to improve a marketing campaign.
  • Emphasize any previous internship or project experience in digital marketing, CRM, or campaign coordination.
  • Showcase proficiency in Excel and analytical skills with examples of data-driven outcomes.
  • Highlight language skills (English and Italian) and cross-cultural teamwork.
  • Demonstrate curiosity about AI tools and digital innovation through coursework or side projects.
  • Familiarize yourself with CRM platforms (e.g., Salesforce, HubSpot) and social media management tools.
  • Practice basic data analysis in Excel and learn dashboard creation (e.g., Google Data Studio).

面试指南

  • Use the STAR method (Situation, Task, Action, Result) for behavioral questions. For marketing questions, demonstrate knowledge of the customer journey and KPIs. For skills, show eagerness to learn and adaptability.
  • Why are you interested in digital marketing, and what experience do you have?
  • How do you prioritize tasks when working on multiple campaigns simultaneously?
  • Describe a time you used data to make a decision or improve a process.
  • How would you approach learning a new digital marketing tool or platform?
  • Can you give an example of a successful team project you contributed to?
  • Research Henkel's consumer brands and recent digital campaigns.
  • Prepare examples of Excel or data analysis work, even from academic projects.

职位点评

67
综合评分

Multinational marketing internship with decent learning opportunities, hybrid work, but modest pay.

从学习成长、工作节奏、岗位方向和实习待遇综合评估，方便比较实习机会。

更适合这类人
This internship is best for students or graduates prioritizing skill acquisition and international experience over high compensation.
表现最好
工作生活
相对薄弱
薪资福利
薪资福利45
成长发展75
工作生活80
使命价值50

薪资福利

45较低

The internship offers a modest monthly allowance of €850, somewhat below the average cost of living in Milan. However, perks like free canteen and product box provide some value.

薪资信号面议 (6K-7K/月)
福利待遇Monthly gross allowance of €850、Free Canteen、Product box, every two months、Special discount at “Corporate Benefits”

成长发展

75中等

The role provides exposure to digital marketing, CRM, and AI tools with opportunities for skill growth, though it is an internship with limited technical depth.

技术前沿主流现代技术
技术栈Digital Marketing、CRM、Microsoft Copilot、AI
成长机会Diverse national and international growth opportunities
业务类型ambiguous

工作生活

80较高

Flexible work scheme with hybrid model and flexible hours offers good work-life balance. Office location in Milan is likely central, and free canteen adds convenience.

工作模式混合式弹性办公
办公地点市区核心地段
加班情况未提及（无法判断）
工作生活平衡Flexible work scheme with flexible hours, hybrid work model

使命价值

50较低

Henkel is a stable multinational, but the societal impact of this marketing role is neutral. The position focuses on business goals rather than broader purpose.

行业发展稳定成熟行业
社会影响中性/一般
创新程度积极采用新技术

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