Stage - Assistant(e) Trade Marketing - Janvier 2027 (H/F/X)

优缺点分析

角色解读

• After internship, progress to Trade Marketing Assistant or Brand Manager roles within Henkel.
• Opportunity to move into category management, sales, or broader marketing positions in FMCG.
• International exposure through Henkel's global network, with potential for rotations or relocations.
• Assist in building and managing promotional cycles for FMCG brands, coordinating with sales teams.
• Develop and adapt sales tools like argumentaires and in-store displays to support retail execution.
• Analyze promotional performance and profitability to provide actionable recommendations.
• Prepare presentations for internal and external stakeholders to communicate trade marketing strategies.
• Strong analytical skills to evaluate promotional ROI and market data.
• Proficiency in Microsoft Office (Excel, PowerPoint) for data analysis and presentations.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams.
• Project management ability to handle multiple promotional cycles simultaneously.

申请策略

• Tailor your cover letter to show understanding of Henkel's brands and FMCG retail dynamics.
• Mention your availability for the full internship period (Jan 2027 start) and alignment with Henkel's values of diversity and sustainability.
• Highlight any previous marketing or sales internships, especially in FMCG or retail.
• Emphasize analytical projects involving data analysis or profitability calculations.
• Showcase proficiency in Excel and PowerPoint with specific examples (e.g., dashboards, presentations).
• Include language skills (French required, English a plus) and teamwork experiences.
• Improve Excel skills (pivot tables, VLOOKUP) and learn basic data visualization.
• Familiarize yourself with trade marketing concepts like promotional calendar, PLV, and category management.

面试指南

• Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
• Demonstrate analytical thinking by structuring your answer: define metrics, data sources, and actionable insights.
• Show enthusiasm for FMCG and trade marketing by referencing industry trends and your motivation.
• Can you describe a time you worked on a project with a team and what was your contribution?
• How would you analyze the success of a promotional campaign?
• What do you know about Henkel's consumer brands and our trade marketing approach?
• Tell me about a situation where you had to manage multiple deadlines. How did you prioritize?
• Why are you interested in trade marketing and not general brand marketing?